Sugary Drinks Portion Cap Rule
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The sugary drinks portion cap rule, also known as the soda ban, was a proposed limit on
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
size in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
intended to prohibit the sale of many sweetened drinks more than 16
fluid ounce A fluid ounce (abbreviated fl oz, fl. oz. or oz. fl., old forms ℥, fl ℥, f℥, ƒ ℥) is a unit of volume (also called ''capacity'') typically used for measuring liquids. The British Imperial, the United States customary, and the United St ...
s (0.47
liter The litre (international spelling) or liter (American English spelling) (SI symbols L and l, other symbol used: ℓ) is a metric unit of volume. It is equal to 1 cubic decimetre (dm3), 1000 cubic centimetres (cm3) or 0.001 cubic metre (m3). ...
s) in volume to have taken effect on March 12, 2013. On June 26, 2014, the
New York Court of Appeals The New York Court of Appeals is the highest court in the Unified Court System of the State of New York. The Court of Appeals consists of seven judges: the Chief Judge and six Associate Judges who are appointed by the Governor and confirmed by t ...
, the state's highest court, ruled that the
New York City Board of Health The New York City Department of Health and Mental Hygiene is the department of the government of New York City responsible for public health along with issuing birth certificates, dog licenses, and conducting restaurant inspection and enforcem ...
, in adopting the regulation, exceeded the scale of its regulatory authority. The repealed regulation was codified in section 81.53 of the New York City Health Code (title 24 of the ''
Rules of the City of New York The ''Rules of the City of New York'' (RCNY) contains the compiled rules and regulations (delegated legislation) of New York City government agencies. It contains approximately 6,000 rules and regulations in 71 titles, each covering a different cit ...
'').


Regulation

Under the plan, all New York City regulated restaurants, fast-food establishments, delis, movie theaters, sports stadiums and food carts would be barred from selling sugar-sweetened drinks in cups larger than 16 ounces (0.5 liters). The regulation would not apply to drinks sold in grocery stores including
7-Eleven 7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. A ...
, which are regulated by the state. In addition, the regulation would exclude: drinks that were more than 70 percent fruit juice, diet sodas, drinks with at least 50% milk or milk substitute, and alcoholic beverages.


Support and opposition

The regulation was strongly supported by
Mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well a ...
Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...
and continued to be supported by his successor, Mayor
Bill de Blasio Bill de Blasio (; born Warren Wilhelm Jr., May 8, 1961; later Warren de Blasio-Wilhelm) is an American politician who served as the 109th mayor of New York City from 2014 to 2021. A member of the Democratic Party, he held the office of New Yor ...
. Approximately 32,000 written and oral comments were received in support of the proposal and approximately 6,000 comments were received in opposition. Opponents include beverage companies such as
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
and their independent bottlers and distributors serving the city, which have launched campaigns against the limit. These opposing companies claim the limit would affect lower income families in a negative way and force them to drink less of the unhealthy beverages. The proposed regulation was also opposed by New York State Conference of the
NAACP The National Association for the Advancement of Colored People (NAACP) is a civil rights organization in the United States, formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E.&nb ...
and the Hispanic Federation, a representative organization for 90 Latino nonprofit agencies providing health and human services in the
New York metropolitan area The New York metropolitan area, also commonly referred to as the Tri-State area, is the largest metropolitan area in the world by urban area, urban landmass, at , and one of the list of most populous metropolitan areas, most populous urban agg ...
. Coca-Cola has been a major sponsor of the NAACP initiative for healthy eating. Pepsi and Coca-Cola have sponsored the NAACP New York State chapter annual conferences and Coca-Cola was the 2014 co-chair of the Hispanic Federation Gala. The city's attorneys say the number of ounces doesn't matter, and that the number lacks scientific evidence. Mayor Bill de Blasio also met with Mary Bassett, the city's commissioner for the Department of Health and Mental Hygiene,
Lilliam Barrios-Paoli Lilliam Barrios-Paoli is a former New York City government employee. Life and education Barrios-Paoli has a baccalaureate degree from Universidad Iberoamericana and a Masters and Ph.D. degree in Cultural and Urban Anthropology from the New School ...
, the deputy mayor for health and human services,
The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...
,
PepsiCo Inc. PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufa ...
, and
Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury ...
in a continuing attempt to regulate the size of high sugary drinks. In September 2014, at the
Clinton Global Initiative The Clinton Foundation (founded in 2001 as the William J. Clinton Presidential Foundation, and renamed in 2013 as the Bill, Hillary & Chelsea Clinton Foundation) is a nonprofit organization under section 501(c)(3) of the U.S. tax code. It was es ...
's annual conference in Manhattan, Coca-Cola, PepsiCo and the Dr Pepper Snapple Group voluntarily pledged to reduce US calorie consumption in sugary drinks by an average of 20% by 2025.


History

On May 30, 2012, Mayor Michael Bloomberg announced the portion cap rule, a proposed amendment to article 81 of the New York City Health Code, that would require "food service establishments" (FSEs) to cap at 16 ounces (475 mL) the size of cups and containers used to offer, provide and sell sugary beverages. On June 12, 2012, the
New York City Department of Health and Mental Hygiene The New York City Department of Health and Mental Hygiene is the department of the government of New York City responsible for public health along with issuing birth certificates, dog licenses, and conducting restaurant inspection and enforcem ...
(DOHMH) presented to the
New York City Board of Health The New York City Department of Health and Mental Hygiene is the department of the government of New York City responsible for public health along with issuing birth certificates, dog licenses, and conducting restaurant inspection and enforcem ...
the proposed amendment. On June 19, 2012, a notice of intention to amend article 81 was published in the ''
City Record ''The City Record'' is the government gazette, official journal of New York City. It is published each weekday (except legal holidays) and contains legal notices produced by city agencies, including notices of proposed and adopted rules, governmen ...
'', and a public hearing was held on July 24, 2012. On September 13, 2012, the Board of Health voted unanimously to accept the proposed limit. The limit was to take effect six months after passage and be enforced by the city's regular restaurant inspection team, allowing business owners three months to adapt to the changes before facing fines. Those plans fell through due to the invalidation of the regulation by
New York Supreme Court The Supreme Court of the State of New York is the trial-level court of general jurisdiction in the New York State Unified Court System. (Its Appellate Division is also the highest intermediate appellate court.) It is vested with unlimited civ ...
Judge Milton Tingling on March 11, 2013. The mayor's office indicated that the city would appeal. On June 11, 2013, the DOHMH went to court to fight the ruling that blocked the limit. On July 30, 2013, the
New York Supreme Court, Appellate Division The Appellate Divisions of the Supreme Court of the State of New York are the intermediate appellate courts in New York State. There are four Appellate Divisions, one in each of the state's four Judicial Departments (e.g., the full title of the ...
ruled against the proposed limit, saying it violates "the principle of separation of powers" and the board "failed to act within the bounds of its lawfully delegated authority". On June 26, 2014, the
New York Court of Appeals The New York Court of Appeals is the highest court in the Unified Court System of the State of New York. The Court of Appeals consists of seven judges: the Chief Judge and six Associate Judges who are appointed by the Governor and confirmed by t ...
, the state's highest court, ruled that the New York City Board of Health, in adopting the sugary drinks portion cap rule, exceeded the scope of its regulatory authority. The amendment was repealed on July 9, 2015, effective August 8 that year.


See also

*
Obesity in the United States Obesity in the United States is common and is a major health issue associated with numerous diseases, specifically increased risk of certain types of cancer, coronary artery disease, type 2 diabetes, stroke, cardiovascular disease, as well as si ...
*
Mayoralty of Michael Bloomberg The mayoralty of Michael Bloomberg began on January 1, 2002, when Michael Bloomberg was inaugurated as the 108th mayor of New York City, and ended on December 31, 2013. Bloomberg was known as a political pragmatist and for a managerial style ...
*
Law of New York Law is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior,Robertson, ''Crimes against humanity'', 90. with its precise definition a matter of longstanding debate. It has been vario ...


References

{{reflist, 30em


External links


Sugary Drinks Portion Cap Rule
in the ''
Rules of the City of New York The ''Rules of the City of New York'' (RCNY) contains the compiled rules and regulations (delegated legislation) of New York City government agencies. It contains approximately 6,000 rules and regulations in 71 titles, each covering a different cit ...
'' (via Wayback Machine)
Sugary Drinks
from the NYC Health Department 2013 controversies Government of New York City Healthcare in New York City Soft drinks New York City Department of Health and Mental Hygiene New York City law