"Sugar" is a song by Moldovan singer

Natalia Gordienko Natalia Gordienko ( uk, Наталія Гордієнко, also spelled Gordienco; born 11 December 1987) is a Moldovan singer and dancer. Alongside Arsenium and Connect-R, she represented Moldova in the Eurovision Song Contest 2006 with the s ...

. The song represented Moldova in the

Eurovision Song Contest 2021 The Eurovision Song Contest 2021 was the 65th edition of the Eurovision Song Contest. It took place in Rotterdam, Netherlands, following the country's win at the with the song "Arcade" by Duncan Laurence. The Netherlands was set to host the , ...

Rotterdam Rotterdam ( , , , lit. ''The Dam on the River Rotte'') is the second largest city and municipality in the Netherlands. It is in the province of South Holland, part of the North Sea mouth of the Rhine–Meuse–Scheldt delta, via the ''"N ...

, the Netherlands.

Promotion

On 1 March 2021, Natalia Gordienko unveiled a short teaser of the song. On 9 April 2021, Natalia released Russian version of the song called "Tuz bubi" ("Туз буби"; ). Music video was also released, it used both new and footage from the original video for "Sugar". The author of the words of the Russian version is Mikhail Gutseriyev.

Composition

''Sugar'' is an uptempo

dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...

song about

sexual attraction Sexual attraction is attraction on the basis of sexual desire or the quality of arousing such interest. Sexual attractiveness or sex appeal is an individual's ability to attract other people sexually, and is a factor in sexual selection or mat ...

, using "give me some sugar" as a metaphor for asking a crush out.

Eurovision Song Contest

Internal selection

On 26 January 2021, TRM confirmed that

would represent Moldova in the 2021 contest.

In Eurovision

The 65th edition of the

Eurovision Song Contest The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...

took place in

, the Netherlands and consisted of two semi-finals on 18 and 20 May 2021, and the grand final on 22 May 2021. According to the Eurovision rules, all participating countries, except the host nation and the " Big Five", consisting of , , , and the , are required to qualify from one of two semi-finals to compete for the final, although the top 10 countries from the respective semi-final progress to the grand final. On 17 November 2020, it was announced that Moldova would be performing in the first half of the second semi-final of the contest. The song was performed in the second semi-final on 20 May, with it being the 7th song performed out of 17 songs that day. Sugar would qualify, finishing 7th with 179 points. Two days later, Sugar would be performed in the Eurovision Song Contest 2021 Grand Final. It would eventually get a total 115 points, making it enough to finish 13th. During the semi-final performance, before the chorus at the end of the performance, Natalia, instead of saying "Give me some, sugar," belted out "Europe, ah!" The moment quickly went viral in the Eurovision fan community, with many memes and the like being made. She again performed the verse in the jury final for the Grand Final, but after her voice cracked during the line, she eventually switched back to the original line during the Grand Final.

Charts

References

{{Authority control 2021 songs 2021 singles Eurovision songs of 2021 Eurovision songs of Moldova Minos EMI singles Natalia Gordienko songs Songs written by Sharon Vaughn