Sue Castorino
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Sue Castorino is founder and president of The Speaking Specialists, a communications company specializing in
public speaking Public speaking, also called oratory or oration, has traditionally meant the act of speaking face to face to a live audience. Today it includes any form of speaking (formally and informally) to an audience, including pre-recorded speech deliver ...
and media training services, located in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
. She was an American broadcast journalist,
news anchor A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. ...
and reporter in Cleveland and Chicago.


Biography

Sue Castorino was born Susann Kay Castorino in Columbus, Ohio and attended
Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...
in
Evanston, Illinois Evanston ( ) is a city, suburb of Chicago. Located in Cook County, Illinois, United States, it is situated on the North Shore along Lake Michigan. Evanston is north of Downtown Chicago, bordered by Chicago to the south, Skokie to the west, Wil ...
where she graduated in 1975 with a Bachelor of Science in Speech. As part of the Northwestern program, she completed an internship at
WBBM-TV WBBM-TV (channel 2) is a television station in Chicago, Illinois, United States, airing programming from the CBS network. Owned and operated by the network's CBS News and Stations division, the station maintains studios on West Washington Stre ...
in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
. After a brief stint at WHTH-AM in Newark, Ohio she was named news anchor and reporter at WERE-AM in Cleveland, the city’s all-news station at that time. The station WERE had just begun an all-news radio format and was the local affiliate for the
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
network. In 1977 Castorino went on to be the morning news anchor and reporter at WWWE-AM, also known as `3WE' (now
WTAM WTAM (1100 AM) is a commercial radio station licensed to Cleveland, Ohio, and carries a news/talk/sports format commonly known as "Newsradio WTAM 1100". Owned by iHeartMedia, WTAM serves Greater Cleveland and much of surrounding Northeast Ohio ...
) in Cleveland. In addition, she became the first woman at that station to host
Cleveland Cavaliers The Cleveland Cavaliers (often referred to as the Cavs) are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Ea ...
basketball programs and covered the Indians, Browns, and other sporting events as well as news. From 1981 to 1986 Castorino was the afternoon news anchor at WBBM, the all-news station in Chicago owned and operated by
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
. During that time she also served as news reporter and hosted various sports programs including a weekly
White Sox The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The team is owned by Jerry Reinsdorf, and p ...
show. In 1983 Castorino married Randy Minkoff, who was then the
United Press International United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th ...
Midwest sports editor. In 1986, Castorino founded The Speaking Specialists, a woman-owned communications company specializing in public speaking, media training, issue management and voice coaching services, based in Chicago. She conducts sessions for major collegiate programs, the NFL, NBA, and Major League Baseball as well as corporate executives. Minkoff joined The Speaking Specialists in 1996 after leaving WGN Radio. In 2000 The Speaking Specialists was awarded the contract by the
United States Olympic Committee The United States Olympic & Paralympic Committee (USOPC) is the National Olympic Committee and the National Paralympic Committee for the United States. It was founded in 1895 as the United States Olympic Committee, and is headquartered in Col ...
to provide media training to all of the American athletes and coaches who competed in the Summer Olympic Games in Sydney, Australia.Northwestern Magazine, Fall 2000, NAPM-Milwaukee Vol. II Issue 5
Castorino and Minkoff have subsequently provided similar services for many of the athletes competing in the Olympic Games in the 21st century. Castorino is a professor on the faculty of Loyola University (Chicago) School of Communication, where she teaches Public Speaking & Critical Thinking, Business and Professional Speaking, Broadcast Journalism, Ethics & Communication, and History & Issues in Journalism.


References


Additional References and other sources

*Johns Hopkins Magazine, November 1998. When Academics Meet the Press''

*Haugh, David Jun 25, 2006; Advice from the pros: Experts in human relations say it's wrong for Ozzie Guillen to blame his outbursts on cultural differences. Chicago Tribune pg. 8; *Bell, Taylor, Oct 6, 2006; Tongue-tied? Speaking Specialists can help. Chicago Sun-Times. *Mawicke, Megan, Dec 4, 2007; Speaking Specialists Give Athletes Media Skills, CBS2 Chicag

*New York Times, February 25, 2008; “NBC Trying Its Best to Be Cool”''

*2007 USA Track & Field Elite Athlete Handboo


External links


The Speaking Specialist Company website
{{DEFAULTSORT:Castorino, Sue Living people 1953 births Northwestern University School of Communication alumni American broadcasters Businesspeople from Columbus, Ohio Journalists from Ohio