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MTV Sub (formerly TVTV!, Subtv and Sub) is a Finnish
TV channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, wit ...
owned by MTV Oy. The previous owner Alma Media sold Sub and its sister channels (
MTV3 MTV3 ( fi, MTV Kolme, sv, MTV Tre) is a Finnish commercial television station. It had the biggest audience share of all Finnish TV channels until Yle TV1 (from Yle) took the lead. The letters MTV stand for Mainos-TV (literally "Advertiseme ...
, C More Max, MTV Ava Radio Nova and Sävelradio) to Swedish Bonnier and Proventus in 2005.


Programs and audience

Sub is an
entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousan ...
channel directed at
teen Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the te ...
s and young
adult An adult is a human or other animal that has reached full growth. In human context, the term ''adult'' has meanings associated with social and legal concepts. In contrast to a "minor", a legal adult is a person who has attained the age of ...
s. Programs are mostly imported and of
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territor ...
origin. Sub also shows
rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the wor ...
s of popular and
cult In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal ...
TV shows. Recently, the share of domestic programming has grown remarkably. The channel's highest viewership of all time was attracted in 2009, when the finale of '' Big Brother 2009'' was aired.


Programming


Subteksti

Subteksti was Sub's
teletext A British Ceefax football index page from October 2009, showing the three-digit page numbers for a variety of football news stories Teletext, or broadcast teletext, is a standard for displaying text and rudimentary graphics on suitably equipp ...
service. It contained music news, TV schedules and interactive services like chats and mobile phone games and services.


References


External links


Brief introduction to Sub in English
{{Finnish television channels Television channels in Finland Bonnier Group Television channels and stations established in 1999 1999 establishments in Finland