Subor Culture Development Co., Ltd. is a Chinese electronics company. Its headquarters are in
Xiqu Subdistrict,
Zhongshan
Zhongshan (; ) is a prefecture-level city in the south of the Pearl River Delta in Guangdong province, China. As of the 2020 census, the whole city with 4,418,060 inhabitants is now part of the Guangzhou–Shenzhen conurbation with 65,565,622 i ...
,
Guangdong
Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...
.
Subor was known for making a clone of the Famicom (
Nintendo Entertainment System
The Nintendo Entertainment System (NES) is an 8-bit third-generation home video game console produced by Nintendo. It was first released in Japan in 1983 as the commonly known as the The NES, a redesigned version, was released in America ...
), known as the Subor Video Game System, a.k.a. Xiǎo Bàwáng ().
As some parents were loath to buy devices for purely recreational reasons, the device was called educational.
Jackie Chan
Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...
became a spokesperson for the company.
The console was popular in the 1980s and 1990s. It was impacted by a ban on console games from 2000 to 2015.
The company later specialized in other electronic products such as dictionaries but later debuted a new video game system, the Subor Z+, in 2018. It also invested money into
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
devices.
[ Karen Chiu stated in 2019 that Chinese people who played video games as children had ]nostalgia
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a learned formation of a Greek language, Greek compound, consisting of (''nóstos''), meaning "homecoming", ...
for the Subor Video Game System comparable to such in Western countries for the actual consoles.[
The company went bankrupt in 2020 as per the Zhongshan Intermediate People's Court, and authorities barred Feng Baolun, the legal representative of the company, from commerce deemed "high consumption" including commercial air travel and staying in a hotel deemed to be upscale due to Feng being labeled a "discredited" person.][
]
References
External links
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Electronics companies of China
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