MTV Sub (formerly TVTV!, Subtv and Sub) is a Finnish TV channel owned by MTV Oy. The previous owner Alma Media sold Sub and its sister channels ( MTV3, C More Max, MTV Ava Radio Nova and Sävelradio) to

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

Bonnier and Proventus in 2005.

Programs and audience

Sub is an entertainment channel directed at teens and young

adult An adult is a human or other animal that has reached full growth. In human context, the term ''adult'' has meanings associated with social and legal concepts. In contrast to a " minor", a legal adult is a person who has attained the age of major ...

s. Programs are mostly

import An import is the receiving country in an export from the sending country. Importation and exportation are the defining financial transactions of international trade. In international trade, the importation and exportation of goods are limited ...

ed and of U.S. origin. Sub also shows reruns of popular and

cult In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...

TV shows. Recently, the share of domestic programming has grown remarkably. The channel's highest viewership of all time was attracted in 2009, when the finale of '' Big Brother 2009'' was aired.

Programming

Subteksti

Subteksti was Sub's teletext service. It contained music news, TV schedules and interactive services like chats and mobile phone games and services.

References

External links

Brief introduction to Sub in English
{{Finnish television channels Television channels in Finland Bonnier Group Television channels and stations established in 1999 1999 establishments in Finland