"Sua Cara" () is a song by American
electronic dance music band
Major Lazer
Major Lazer is an American electronic dance music DJ trio, which includes record producer Diplo, and DJs Walshy Fire and Ape Drums. It originates from Kingston, Jamaica, and was founded in 2008 by Diplo and Switch, with Switch leaving after t ...
from ''
Know No Better
''Know No Better'' is the fourth extended play (EP) by American electronic music trio Major Lazer, released on June 1, 2017, by Mad Decent.
Background
The EP includes 6 tracks featuring collaborations with numerous artists, including Travis ...
'' (2017). The song features Brazilian singers
Anitta Anitta may refer to:
* Anitta (king), Hittite king
*Anitta (singer)
Larissa de Macedo Machado (born March 30, 1993), known professionally as Anitta, is a Brazilian singer, songwriter and television host. She is regarded as one of biggest Brazi ...
and
Pabllo Vittar
Phabullo Rodrigues da Silva (born 1 November 1993), known professionally as Pabllo Vittar (), is a Brazilian drag queen and singer.
Life and career 1993–2016: Early life
Born in São Luís, Maranhão, São Luís, Phabullo is a dizygotic twin ...
. The song was recorded in February 2017, shortly after the
Brazilian Carnival
The Carnival of Brazil ( pt, Carnaval do Brasil, ) is an annual Brazilian festival held the Friday afternoon before Ash Wednesday at noon, which marks the beginning of Lent, the forty-day period before Easter. During Lent, Roman Catholics and so ...
.
Background and development
Diplo
Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...
of Major Lazer has always been one of the great supporters of
Brazilian funk and
Brazilian music
The music of Brazil encompasses various regional musical styles influenced by European, American, African and Amerindian forms. Brazilian music developed some unique and original styles such as forró, repente, coco de roda, axé, sertanejo, ...
. He had previously worked on songs by
DJ Marlboro
A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile D ...
, and even signed the musical group
Bonde do Rolê
Bonde do Rolê () is a Brazilian funk carioca-influenced electropop group from Curitiba, Paraná state, and consists of MC's Pedro D'Eyrot, Laura Taylor, and DJ/MC Rodrigo Gorky. In 2006, ''Rolling Stone'' described the group as "Brazilian Party ...
to his label
Mad Decent
Mad Decent is an American record label founded by Diplo. The label has helped introduce Brazilian baile funk and Angolan kuduro to clubs around the world. Recently, it has popularized moombahton, a genre of electronic dance music created by DJ ...
, along with producing songs by
Banda Uó and Pabllo Vittar.
He says: "I always try to know what happens in Brazil, it's important for me."
While in Brazil for
Lollapalooza
Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Musi ...
, in 2016, with his group project
Jack Ü
Jack Ü was an American DJ duo consisting of electronic music producers Skrillex and Diplo, formed in 2013. They released their first official single, "Take Ü There", featuring vocals from Kiesza, on September 17, 2014. On February 3, 2015, the ...
with
Skrillex
Sonny John Moore (born January 15, 1988), known professionally as Skrillex, is an American DJ and music producer. Growing up in Northeast Los Angeles and Northern California, he joined the post-hardcore band From First to Last as the lead sing ...
, he met singer Anitta, and handed her a
demo
Demo, usually short for demonstration, may refer to:
Music and film
*Demo (music), a song typically recorded for reference rather than release
* ''Demo'' (Behind Crimson Eyes), a 2004 recording by the band Behind Crimson Eyes
* ''Demo'' (Deafhea ...
of what would later become the track. In February 2017, Diplo posted a reply on his
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, about a possible collaboration with the singer, simply stating "soon". Anitta announced the collaboration on
Instagram Live
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be ...
.
Anitta and Pabllo Vittar performed a photoshoot on May 21 for the single's cover.
Music videos
A lyric video for the song was released onto Major Lazer's official
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
account on the day of the
EP's release on June 1, 2017. In just one day, the song had already reached 20 million views.
The song became the most played song off the album, ahead of its main single "
Know No Better
''Know No Better'' is the fourth extended play (EP) by American electronic music trio Major Lazer, released on June 1, 2017, by Mad Decent.
Background
The EP includes 6 tracks featuring collaborations with numerous artists, including Travis ...
", with
Camila Cabello
Karla Camila Cabello Estrabao (; ; born March 3, 1997) is a Cuban-born American singer and songwriter. She rose to prominence as a member of the girl group Fifth Harmony, which became one of the best-selling girl groups of all time. While in ...
,
Travis Scott, and
Quavo
Quavious Keyate Marshall (born April 2, 1991), known professionally as Quavo (), is an American rapper, singer, and actor. He is best known as the co-founder and former frontman of hip hop group Migos. Quavo is the uncle of late fellow Migos m ...
, which had 2.5 million plays. In a publication thanking the success of the song on their
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
page, a user asked about the music video, and they replied saying "soon".
On the night of June 20, Anitta posted a picture on her Instagram on a plane, stating there was a "surprise coming".
Soon after, it was announced that the music video for "Sua Cara" would be shot in Morocco, with production by Bruno Ilogti and Giovanni Bianco; Both worked with Anitta on her 2015 album ''
Bang!''. Anitta commented that the video was the "hardest", but would "be worth it". The singers wore costumes by
Amir Slama
Amir Slama is a Brazilian fashion designer. He was the designer, stylist and owner of the Brazilian beach fashion brand Rosa Chá. He now runs a brand under his name, Amir Slama, with stores in Sao Paulo and Rio de Janeiro.
Amir's father came ...
and Yasmine Sterea. There were "tops and bras, plus some hot pants" on the skin color, "in shades of beige and white". The dancers were dressed in pink, to match with the color of the sand.
On July 18, it was confirmed that the video would be released on July 30, during the 'Combatchy' party, held in
Rio de Janeiro
Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
by the two Brazilian singers. The video was firstly displayed in the event, and later released on the internet. Along with the announcement, Anitta posted on her Instagram profile a video where she appears dancing behind a snake. The making of was released the day before.
The music video was released on July 30 at 4:00 p.m. After just 1 hour, the music video already had more than 2.7 million views and in 2 hours, had already reached 5 million. In addition, the video was the fastest to reach 1 million likes – 5 hours and 38 minutes – on YouTube, breaking
One Direction
One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the gr ...
's "
Drag Me Down
"Drag Me Down" is a song recorded by English-Irish boy band One Direction as the lead single for their fifth studio album, '' Made in the A.M.'' (2015). The song was released worldwide on 31 July 2015 and was the band's first single since Zayn ...
"s record of 18 hours. The video beat over
25 million views within 24 hours on YouTube, the most since
Adele
Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a reco ...
's "
Hello
''Hello'' is a salutation or greeting in the English language. It is first attested in writing from 1826. Early uses
''Hello'', with that spelling, was used in publications in the U.S. as early as the 18 October 1826 edition of the ''Norwich C ...
" and became the
lusophone
Lusophones ( pt, Lusófonos) are ethnic group, peoples that speak Portuguese language, Portuguese as a native language, native or as common second language and nations where Portuguese features prominently in society. Comprising an estimated 270 m ...
video with most views in one day on YouTube.
Days after the release of the official music video, a
director's cut
A director's cut is an edited version of a film (or video game, television episode, music video, or commercial) that is supposed to represent the director's own approved edit in contrast to the theatrical release. "Cut" explicitly refers to the ...
version leaked on the internet, with unseen scenes in which Diplo appears taking off the helmet in one of the quadricycles, and also different scenes of singers Anitta and Vittar dancing together.
Chart performance
In
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, "Sua Cara" debuted at number sixty on Brazil's ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Hot 100 Airplay
The Radio Songs chart (previously named Hot 100 Airplay until 2014 and Top 40 Radio Monitor until 1991) is released weekly by ''Billboard (magazine), Billboard'' magazine and measures the airplay of songs being played on radio stations throughout ...
, where it lasted five consecutive weeks, and peaked at number 49 in September, 2017. In addition, it peaked at number five on the ''Billboard'' Hot Pop & Popular component chart.
Live performances
Anitta and Pabllo Vittar performed the song live for the first time on the Brazilian TV show ''Música Boa Ao Vivo'', which is hosted by Anitta for this season and broadcast by cable channel
Multishow
Multishow is an entertainment channel owned by Canais Globo, Grupo Globo's cable and satellite television channel operator. It was launched in 1991, as one of the company's first four channels (with Telecine, Top Sport – now SporTV – and GNT) ...
on July 18, 2017.
Pabllo performed the song alongside Fergie on Rock in Rio Brazil on September 16, 2017
Accolades
Credits and personnel
*Songwriting – Thomas Pentz,
Larissa Machado
Larissa de Macedo Machado (born March 30, 1993), known professionally as Anitta, is a Brazilian singer, songwriter and television host. She is regarded as one of biggest Brazilians artists of all time, as one of the first artists in the country ...
, Boaz vd Beatz,
Phabullo Silva, Umberto Tavares, Arthur Marques, Jefferson Junior, Rashid Badloe, Giordano Ashruf, Rodrigo Antunes, Shareef Badloe
*Production – Major Lazer, King Henry, Afro Bro's, Boaz vd Beatz
*Vocal producing and recording – Anitta, Pabllo Vittar
*Engineer – King Henry
Charts
Weekly charts
Year-end charts
Certifications
See also
*
List of most viewed online videos in the first 24 hours
This list contains the online videos, music videos, and film trailers that have received the most views within 24 hours of release. Video views are generated from different online platforms such as Facebook, iQIYI and YouTube.
Top videos
Fil ...
References
{{Pabllo Vittar
2017 singles
2017 songs
Major Lazer songs
Anitta (singer) songs
Pabllo Vittar songs
Song recordings produced by Benny Blanco
Portuguese-language songs
Songs written by Diplo
Songs written by Anitta (singer)