''Stuff'' is a British
consumer electronics
Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...
magazine published by
Kelsey Media
Kelsey Media is a magazine publisher and trade fair company based in Yalding, England. Founded in 1989, it has bought and sold many publications over the years, including former Bauer Media Group magazines ''Sea Angler'', ''Car Mechanics'' and ' ...
.
History
''Stuff'' was first published in Britain in November 1996 by
Dennis Publishing. A bimonthly title, it followed the success of magazines such as ''
FHM
''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...
'' and ''
Loaded'' in being pitched toward a young, male audience, with a focus on consumer goods and electronics.
The brand took a more lifestyle-orientated direction in 1998, before publishing group
Haymarket Haymarket may refer to:
Places
Australia
* Haymarket, New South Wales, area of Sydney, Australia
Germany
* Heumarkt (KVB), transport interchange in Cologne on the site of the Heumarkt (literally: hay market)
Russia
* Sennaya Square (''Hay Squ ...
bought the title in January 1999 and refocused the magazine to consumer electronics.
In May 2018, the brand was sold to Kelsey Media.
Haymarket Media Group CEO Kevin Costello said at the time of the sale: "''Stuff'' is a truly iconic brand, trusted by its tech-loving followers to entertain, educate, and inspire. It's been a big part of the Haymarket story, but our strategic focus has shifted and ''Stuff'' needs a new home, where the brand can really achieve its potential."
UK edition
The UK version of the magazine is focused on gadgets, games, and gear, including innovative and exciting consumer electronics. "Hot Stuff" is the news section concerned with new or forthcoming products. Top 10s of currently available items are featured toward the back of the magazine.
US edition
The US edition of ''Stuff'' was launched in 1999 by Dennis's US arm. Spun off from a regular section in another of the group's titles, ''
Maxim
Maxim or Maksim may refer to:
Entertainment
* ''Maxim'' (magazine), an international men's magazine
** ''Maxim'' (Australia), the Australian edition
** ''Maxim'' (India), the Indian edition
*Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
'', ''Stuffs US edition featured reviews of consumer electronics alongside other articles of interest to a predominantly male audience. In June 2007, all but one of Dennis's US titles were sold to private equity firm
Quadrangle Group
Quadrangle Group is a private investment firm focused on private equity. The firm invests in middle-market companies within the media, communications and information-based sectors.
The firm, which is based in New York City, was founded in 2000, ...
, which closed the magazine later the same year.
Malaysian edition
Founded in 2004, ''Stuff'' Malaysia is one of the country's leading and best-selling consumer electronics, technology, and lifestyle magazines. It is published by Catcha Lifestyle Publications Sdn. Bhd.
Singapore edition
''Stuff'' magazine has been locally published in Singapore since 2004. The magazine gained recognition and established itself as a leading name in the consumer electronics and tech lifestyle segment in Singapore. It
websitelaunched in December 2013. The magazine was also relaunched and published by content owner Haymarket Media Group.'' Stuff ''Singapore closed in January 2018.
Indian edition
''Stuff'' India, the Indian edition of ''Stuff'', launched on 1 December 2008 with a cover price of Rs. 100 ($2). The magazine launched with a print run of 40,000 copies. ''Stuff'' India is edited by Nishant Padhiar, formerly the editor of ''T3'' and consultant editor on ''
AV MAX''.
South African edition
''Stuff'' South Africa was published under license by Times Media between 2007 and December 2012. In November 2012, the publishers announced that the licence had not been renewed, but that a new publishing venture would continue the title. Circulation has been recorded at 25,811.
Mexican edition
''Stuff México'' was published under license by Grupo Medios starting June 2012. The magazine launched with a print run of 50,000 copies. ''Stuff México'' is no longer edited since 2015.
Middle Eastern edition
''Stuff'' Middle East was published under license by
Motivate Publishing in
Dubai
Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
,
United Arab Emirates
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...
, between 2007 and 2018.
Website
The website for ''Stuff'' was launched in 2004 and was relaunched in both November 2006 and October 2021.
References
External links
*
{{DEFAULTSORT:Stuff (Magazine)
1996 establishments in the United Kingdom
1999 establishments in the United States
Magazines established in 1996
Men's magazines published in the United Kingdom
Men's magazines published in the United States
Men's magazines published in Turkey
Magazines published in the Philippines
Monthly magazines published in the United Kingdom