Studio 65 (''Studiosessanta5'') is an Italian architecture studio. It was founded in 1965 in Turin as an avant-garde experimental collective of architects, designers, poets and artists. Its founders were Franco Audrito, Roberta Garosci, Enzo Bertone, Paolo Morello, and Paolo Rondelli. Studio 65 played an important role in the Radical movement in Italian design in 1960-70s. Some of the most famous products designed by them is the ''Bocca'' sofa and ''Capitello'' chair''. ''Other notable projects include the ''Leonardo'' sofa, which became one of the icons of the Radical Design movement, interior design of the Casa Canella apartment, the Palladian Villa, as well as the Barbarella night club. Other members of the Radical design movement from Turin were Piero Gatti-Cesare Paolini-Franco Teodoro, LIBIDARCH, Ceretti-Derossi-Rosso, Guido Drocco, Franco Mello, and

Piero Gilardi ''For the 19th-century painter and sculptor, see Pier Celestino Gilardi'' Piero Gilardi (born 1942, Turin) is a visual artist. Born in Italy from a Swiss family, he studied at the Liceo Artistico in Turin. In an interview with LeGrace G. Benson, G ...

. Towards the end of the seventies the collective broke up and Audrito and Sampanitou - keeping the name Studio 65 - started an Architectural and design activity base in Arab countries, in parallel with a work of re-edition, rediscovery and contamination of some of the most iconic pieces of their production and creation of unique pieces, often produced in collaboration with iconic Made in Italy companies such as

Gufram Gufram is an Italian furniture manufacturer known for avant-garde, conceptual, witty, and Pop-art influenced designs; the unconventional use of industrial materials; collaborations with well known architects and designers; and the contributio ...

and

Savio Firmino Savio may refer to: People ; Surname * Carlos Fernando Savio (born 1978), Uruguayan footballer * Daniel Savio (born 1978), Swedish musician * Dominic Savio (1842–1857), Italian saint * Ernesto Savio (1899–1945), Italian partisan * Edit Roman ...

. Currently the firm has offices in Turin,

Jeddah Jeddah ( ), also spelled Jedda, Jiddah or Jidda ( ; ar, , Jidda, ), is a city in the Hejaz region of the Kingdom of Saudi Arabia (KSA) and the country's commercial center. Established in the 6th century BC as a fishing village, Jeddah's pro ...

Riyad Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of the R ...

and

Bali Bali () is a province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller neighbouring islands, notably Nusa Penida, Nusa Lembongan, and Nu ...

Bocca Sofa

''Bocca'' sofa was designed in 1970 as part of the project for a new fitness center in Milan, that Studio 65 was commissioned to complete. The sofa was a tribute to Salvador Dali's surrealistic portrait of Mae West. It was produced in soft polyurethane upholstered with fabric by

, an Italian furniture manufacturer. The original name was Marilyn, and it was dedicated to Marilyn Monroe as well as the owner of the gym, Marilyn Garosci. According to one of its designers, Franco Audrito, the sofa "spoke out about our obsession with appearance." In 2004 it was introduced in Rotationally Molded Polyethylene with

Heller Furniture Heller is an American company founded in 1971 that makes and sells indoor/outdoor furniture and accessories. It is headquartered in Westport, Connecticut, United States. Its founder, Alan Heller, invited well-known architects and designers inclu ...

. The ''Bocca'' sofa is still in production by

and

Capitello Chair

The iconic ''Capitello'' Chair was created in 1971, and was also manufactured by

. Like most of the design objects created by Radical Design movement, they were controversial and provocative, aiming to destabilize expectations. As a marketing slogan, they used the statement "To sit on the past." As

Maria Cristina Didero Maria Cristina Didero is an Italian curator, historian, author, and design scholar. She is curatorial director for Design Miami. Didero is quoted as saying that, "design is all about people, not about chairs." Biography Didero grew up in Rimini. ...

writes, "sitting on history" became a clear-cut statement that it was possible to break with traditions and the overwhelming weight of Modernism and to fight for your ideas via imaginative expression." ''Marilyn/Bocca, Leonardo'' and ''Capitello'' are part of the Vitra Design Museum permanent collection.^. And were included in the exhibition ''Pop Art Design'' by Vitra Design museum.{{Cite web, url=https://www.design-museum.de/en/exhibitions/detailpages/pop-art-design.html, title=Design Museum. Pop Art Design, access-date=13 March 2019

References

Architecture firms of Italy 20th-century Italian architects