Studio 23 (officially Studio 23, Inc. and stylized in all uppercase as STUDIO 23) was a
Filipino
Filipino may refer to:
* Something from or related to the Philippines
** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines.
** Filipinos, people who are citizens of th ...
television network
A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or multichannel video programming distributo ...
owned by
ABS-CBN Corporation
ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned by t ...
. The network was named for its flagship station in
Metro Manila
Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
,
DWAC-TV
DWAC-TV, Channel 23, was the flagship UHF station of Philippine all-sports television network ABS-CBN Sports and Action (S+A), a fully owned subsidiary of ABS-CBN Corporation. Its studios and transmitter are located at ABS-CBN Broadcasting Ce ...
and carried on UHF channel 23. The network was a sister network of the main channel,
ABS-CBN
ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
, airing programming aimed towards young adults, such as
North American
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Ca ...
imports and other English-language programming, and original
Tagalog programming aimed at the demographic as well, such as supplemental programming for ABS-CBN programs. This station studios were located at 3/F ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Mother Ignacia St.,
Diliman
Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
,
Quezon City
Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
.
History
At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated
U.S.
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
imports, such as ''
Wheel of Fortune The Wheel of Fortune or ''Rota Fortunae'' has been a concept and metaphor since ancient times referring to the capricious nature of Fate. Wheel of Fortune may also refer to:
Arts, entertainment, and media Art
* ''The Wheel of Fortune'' (Burne-Jo ...
'' and ''
The Oprah Winfrey Show
''The Oprah Winfrey Show'', often referred to as ''The Oprah Show'' or simply ''Oprah'', is an American daytime broadcast syndication, syndicated talk show that aired nationally for 25 seasons from September 8, 1986, to May 25, 2011, in Chicag ...
''.
The flagship station,
DWAC-TV
DWAC-TV, Channel 23, was the flagship UHF station of Philippine all-sports television network ABS-CBN Sports and Action (S+A), a fully owned subsidiary of ABS-CBN Corporation. Its studios and transmitter are located at ABS-CBN Broadcasting Ce ...
owned by the
AMCARA Broadcasting Network
AMCARA Broadcasting Network is a Philippine television broadcast company. The company is located in Katipunan Avenue, Loyola Heights, Quezon City. The company is majority-owned by the heirs of Arcadio M. Carandang, one of the pioneers of Phil ...
, signed on about a month before the launch of Studio 23, simulcasting
MTV Asia
MTV was a pan-Asian music pay-television channel which launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA.
History
MTV Asia was officially launched on 3 May 1995 as a 24-hour English-languag ...
.
Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours. The first program aired on launch night was the movie ''
The Bodyguard
A bodyguard is an individual who protects another from harm or threats.
Bodyguard may also refer to:
Arts, entertainment, and media Films
* The Bodyguard (1944 film), ''The Bodyguard'' (1944 film), a Tom and Jerry short
* Bodyguard (1948 film), ...
''. Two days later, ''
News 23
{{Infobox television
, image =
, caption =
, genre = News program
, runtime = 30 minutes
, creator = ABS-CBN Corporation
, developer = ABS-CBN News and Current Affairs
, ...
'' premiered, Studio 23's news program produced by
ABS-CBN News and Current Affairs
ABS-CBN Integrated News and Current Affairs, known on-air as ABS-CBN News (formerly known as ''ABS-CBN News and Public Affairs'' and later ''ABS-CBN News and Current Affairs''), is the news and current affairs production and distribution divisi ...
. Studio 23 also became the first UHF television network to broadcast in full surround stereo. On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to
DZRU-TV
DWNB-TV, channel 41, is the flagship television property of Nation Broadcasting Corporation and is the flagship station of the Philippine television network One Sports. The station is operated and co-owned by TV5 Network, Inc. Its main broa ...
after the change and relaunched as
MTV Philippines
MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-brand ...
and ABS-CBN launched their own music channel,
Myx
Myx (, stylized as MYX or myx) is a Philippine pay TV channel based in Quezon City, owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and primarily airs music videos.
It was intr ...
. Also that day, it launched a new slogan, "Cool TV". On February 22, 2003, Studio 23 simulcasted with
ABS-CBN Channel 2
DWWX-TV, Channel 2, was the flagship VHF station of Philippine television network ABS-CBN. The station was owned and operated by ABS-CBN Corporation with its studio and transmitter located at the ABS-CBN Broadcasting Center, Sgt. Esguerra Ave ...
for four months.
Studio 23's programming evolved from being "upscale" (as suggested by their previous slogan as the "Premium Network") to a young adult demographic. The network aired a multitude of US imports, but also aired original programming, such as spinoffs and supplemental programming for shows aired on the main ABS-CBN network, such as ''
Pinoy Dream Academy
''Pinoy Dream Academy'' (also known as PDA) is the Philippine version of Endemol's ''OperaciĆ³n Triunfo'' (Operation Triumph). The format is similar to Big Brother, where a set number of finalists (billed as "scholars" throughout the series) wo ...
'' and ''
Pinoy Big Brother
''Pinoy Big Brother'', more popularly known by its abbreviated title ''PBB'', is the Philippine version of the '' Big Brother'' reality game show franchise. The word '' Pinoy'' in the title is a colloquial term for the Filipino people. Is a Phi ...
''. The network won numerous awards from various groups, such as a silver medal in the Print category at the 2006
Promax Awards The Promax Awards (also known as the PromaxBDA Awards) honor promotion, design, and marketing by a company or individual that is broadcast, published, or released in their respective markets.
Promax International/BPME (branded as "Promax") sponsor ...
. Its flagship program, the talk show ''
Y Speak
{{Infobox television
, image = Yspeaklogo.jpg
, caption = Y Speak Program Card
, genre = Talk show, debate
, camera = Multiple-camera setup
, executive_producer = Karen Almeida-Pedrealba Bianca Gonzales
, creator = ABS-CBN
, developer ...
'', also won numerous awards and accolades. In 2010, The network was reformatted from
English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national ide ...
back to
Taglish
Taglish or Englog is code-switching and/or code-mixing in the use of Tagalog and English, the most common languages of the Philippines. The words ''Taglish'' and ''Englog'' are portmanteaux of the words ''Tagalog'' and ''English''. The earliest ...
, first adopted in 2004.
Studio 23 has announced, on its 17-year broadcast, that it has ceased its commercial operations on the night of Thursday, January 16, 2014, right after its final programs ''
Myx
Myx (, stylized as MYX or myx) is a Philippine pay TV channel based in Quezon City, owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and primarily airs music videos.
It was intr ...
'' and ''
O Shopping
O Shopping was a Philippine pay television channel owned by ACJ O Shopping Corporation, a joint-venture between Philippine entertainment and media conglomerate ABS-CBN and South Korean home shopping company CJ ENM O Shopping Division. The chan ...
'', a video presentation was shown. At the end of it, the station thanked its viewers for the past 17 years on-air. The station officially closed down at around 2am. The following day, an unnamed station aired and used the words "Test Broadcast" on the supposed position of the Studio 23 logo. On the same day, teasers began showing for the replacement channel. Studio 23 was replaced by ABS-CBN's free TV sports channel,
S+A
S, or s, is the nineteenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''ess'' (pronounced ), plural ''esses''.
History ...
(programming would be 70% sporting events and 30% movies/entertainment/newscast) effective January 18, 2014.
Programs
References
External links
*
*
*
{{Authority control
Defunct television networks in the Philippines
Television channels and stations established in 1996
Television channels and stations disestablished in 2014
1996 establishments in the Philippines
2014 disestablishments in the Philippines
ABS-CBN Corporation channels