The Studebaker Champ was a light-duty
pickup truck
A pickup truck or pickup is a light-duty truck that has an enclosed cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (this cargo bed back end sometimes consists of a tailgate and removable covering) ...
produced by the
Studebaker Corporation
Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Ma ...
from 1960-1964.
Designed at a time when Studebaker's truck line had not seen major upgrading in over 10 years, the company, which had endured years of declining sales, was forced to use a number of existing components.
The chassis of the Champ was basically the same as what had been used for Studebaker's ½ and ¾-ton
E-series trucks since 1949, but the cab section was very different in an attempt to compete with the
Ford Ranchero
The Ford Ranchero is a coupe utility that was produced by Ford between 1957 and 1979. Unlike a standard pickup truck, the Ranchero was adapted from a two-door station wagon platform that integrated the cab and cargo bed into the body. A total o ...
and
Chevrolet El Camino
The Chevrolet El Camino is a coupé utility vehicle that was produced by Chevrolet between 1959–60 and 1964–1987. Unlike a standard pickup truck, the El Camino was adapted from the standard two-door Chevrolet station wagon platform and integ ...
. The Champ had two available cargo boxes. The narrow cargo box was the same as found on the previous 2R-series trucks. The wide cargo box, introduced for the 1961 model year, was from the
Dodge C-Series after a deal between
Studebaker
Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers M ...
and
Dodge
Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
.
[>][>] Both cargo boxes were available in short and long versions.
An entirely new cab was out of the question because of cost considerations, but the new
Lark
Larks are passerine birds of the family Alaudidae. Larks have a cosmopolitan distribution with the largest number of species occurring in Africa. Only a single species, the horned lark, occurs in North America, and only Horsfield's bush lark oc ...
compact car's body proved to be just the right size and shape to suit the purpose. The engineering staff took a four-door sedan, cut it in half behind the front doors and modified the front half slightly to fit the truck chassis. The only new sheetmetal stamping that was required was the back wall of the new cab. Minor modifications for mounting of the cab to the 1949-vintage truck frame were also made.
The Lark's front end sheetmetal was retained as well, but funds were allocated to give the Champ a new horizontal-bar grille that delivered a "tougher" look.
Power
Studebaker equipped the Champ with engines that had served well in the company's lineup for years. Buyers in 1960 could choose the last of the company's flathead sixes, either the Lark's 170 in³ () or the time-honored 245 in³ "
Big Six" () which dated to the early 1930s.
The 170 engine was upgraded to overhead valves (OHV) for 1961, gaining in the process (up to ), enough of an improvement that Studebaker saw fit to finally discontinue the Big Six.
The new OHV six was a novel design, retaining as many existing components as possible while modernizing an engine that had been introduced in 1939. Unfortunately, the little engine's quality came into question early on, with a number of engines developing cracks in the cylinder head. The problem, which occurred most often in engines that had improperly-adjusted valves, was never completely solved, but with proper care, the 170 remains a serviceable engine for many owners more than 60 years after it went out of production.
From the start of production, those desiring V8 power could choose between Studebaker's 259- and 289 in³ engines with either a two- or four-barrel carburetor. Both engines remained largely unchanged during the truck's production run.
A wide variety of transmissions, both manual and automatic, were available in Champs. Base models came with a three-speed column shifted manual (AKA: 3 on the tree), with four- and five-speeds optional, as well as overdrive (with the three-speed). Studebaker's Flight-O-Matic (built by Borg-Warner) was the automatic option. This same transmission was used by other manufacturers, including Ford.
1960-1964
Given the cobbled-up nature of the truck, sales were fairly good for the 1960 model year "5E" series. Unfortunately, it was all downhill from there.
1961's 6E series saw the addition of a full-width cargo box, the Spaceside, for which Studebaker had purchased the tooling from Dodge. It didn't help sales, however, nor did the problems which developed early on with the redesigned six-cylinder engine.
Very little was changed on the Champ in 1962 (7E series) Although a few changes were made on the 1963 8E series, the 8E series would include the few 1964 models that were built. New features introduced for the 8E trucks were suspended pedals (the pedals no longer went through the floorboard), new "2 stage" leaf springs in the rear, and an improved steering box for easier steering. Also, for the first-time air conditioning was an available option.
By December 1963, Studebaker's board of directors announced the closure of its
South Bend, Indiana
South Bend is a city in and the county seat of St. Joseph County, Indiana, St. Joseph County, Indiana, on the St. Joseph River (Lake Michigan), St. Joseph River near its southernmost bend, from which it derives its name. As of the 2020 United S ...
factory, and the trucks were among the casualties of the company's consolidation around an abbreviated family-car lineup in its
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Hamilton has a population of 569,353, and its census metropolitan area, which includes Burlington and Grimsby, has a population of 785,184. The city is approximately southwest of T ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
assembly plant.
When they purchased the rights and tooling to the
Studebaker Avanti in 1964,
Nate Altman and
Leo Newman also acquired the rights and tooling to Studebaker's trucks. However, Altman and Newman, for reasons which are lost to history, never built as much as a single truck, and the
AM General truck and Hummer plant took over Studebaker's former Chippewa Avenue truck plant in
South Bend
South Bend is a city in and the county seat of St. Joseph County, Indiana, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2020 census, the city had a total of 103,453 residents and is the fourt ...
for military production in late 1964. This plant is now used to store every stock Studebaker part that was left after the company's closing. A section of this plant is used as a store that sells parts to collectors and people taking on restorations.
A pioneering truck
The Champ is seldom given credit for introducing a feature that is nearly universal among today's pickup trucks: the sliding rear window, which was available from the start, proved to be quite popular among Champ buyers.
It was truly one of Studebaker's better ideas, and caught on later among the major truck makers.
With a cab based on a sedan body, the Champ was among the first pickups to offer true "car-like" comfort, with a wide, comfortable bench seat and a handsomely-styled interior. Other manufacturers took until the late 1960s and early 1970s to follow the Champ's lead.
Finally, the last Champs of 1963-64 were among the first American trucks — if not the first — to offer service bodies constructed of fiberglass. Today, such bodies made of fiberglass and composites are still gaining acceptance, with the steel service body remaining the norm.
While it didn't prove to be the savior of the Studebaker truck line, the Champ also pointed the way to a smaller yet still rugged pickup, something Dodge later claimed as a "first" with their mid-sized
Dakota
Dakota may refer to:
* Dakota people, a sub-tribe of the Sioux
** Dakota language, their language
Dakota may also refer to:
Places United States
* Dakota, Georgia, an unincorporated community
* Dakota, Illinois, a town
* Dakota, Minnesota, ...
, which was introduced as a 1987 model, nearly 27 years after the Champ.
Collector vehicles
Today, the Champs that still exist are highly prized for their interesting combination of passenger-car comfort and style and their rugged mechanical durability (the sixes' head problems notwithstanding). About the only major failing of the Champ is shared with many Studebaker models: rust. Champs tend to rust most severely in the cab floor and front fenders. If left unchecked, it can be extensive and very costly to repair, if it is repairable at all.
Trivia
* The Champ, unlike most American pickups of the 1960s, was never offered with power steering, although such a system was offered on Studebaker's heavier-duty
Studebaker Transtar and Diesels. The final "8E" (1963–64) models had an improved steering system that reduced friction and, thus, steering effort, but not to the degree that power steering would have. Of course, power steering was not yet commonplace in light trucks during the early 1960s, so Studebaker was not necessarily at a competitive disadvantage by not offering the option.
* From 1960 through 1964, Studebaker offered a sliding back window in the Champ pickup. This utilized the same opening as the single pane rear window, but used a double sliding channel and two panes of glass. One window could be opened until it was flush with the other. This helped with ventilation and access to the front of the cargo bed without leaving the cab of the truck.
References
External links
Studebaker Champ Trucks (with images)
{{Studebaker historic timeline
Champ
1960s cars
Pickup trucks