Strategic pluralism (also known as the dual-mating strategy) is a theory in
evolutionary psychology
Evolutionary psychology is a theoretical approach in psychology that examines cognition and behavior from a modern evolutionary perspective. It seeks to identify human psychological adaptations with regards to the ancestral problems they evolv ...
regarding
human mating strategies
In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to select, attract, and retain mates. Mating strategies overlap with reproductive strategies, which encompass a broader set of ...
that suggests women have evolved to evaluate men in two categories: whether they are reliable long term providers, and whether they contain high quality genes. The theory of strategic pluralism was proposed by
Steven Gangestad and Jeffry Simpson, two professors of psychology at the University of New Mexico and Texas A&M University, respectively.
Newer science does not support the theory that human females change mating preferences when ovulating; a 2018 review does not show women changing the type of men they desire at different times in their fertility cycle.
Experiments and studies
Although strategic pluralism is postulated for both animals and humans, the majority of experiments have been performed with humans. One experiment concluded that between short term and long-term relationships, males and females prioritized different things. It was shown that both preferred physical attractiveness for short term mates. However, for long term, females preferred males with traits that indicated that they could be better caretakers, whereas the males did not change their priorities.
The experimenters determined using the following setup: subjects were given an overall 'budget' and asked to assign points to different traits. For long-term mates, women gave more points to social and kindness traits, agreeing with results found in other studies suggesting that females prefer long term mates who would provide resources and emotional security for them as opposed to physically attractive mates. The females also prefer males who can offer them more financial security as this would help them raise their offspring.
Females have also chosen males who have more feminine appearances because of a (hypothesized) inverse relationship between a male's facial attractiveness and effort willing to spend in raising offspring. That is, more attractive males often put in less work as a caretaker while less attractive males will put in more work. On average, there is a wider amount of variability in male characteristics than in females. This suggests there are enough of both males more suited for short-term relationships and those more suited for longer relationships.
See also
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Ovulatory shift hypothesis
The ovulatory shift hypothesis holds that women experience evolutionarily Adaptation, adaptive changes in subconscious thoughts and behaviors related to mating during different parts of the Menstrual cycle, ovulatory cycle. It suggests that what ...
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Human mating strategies
In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to select, attract, and retain mates. Mating strategies overlap with reproductive strategies, which encompass a broader set of ...
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Extra-pair copulation
Extra-pair copulation (EPC) is a mating behaviour in monogamous species. Monogamy is the practice of having only one sexual partner at any one time, forming a long-term bond and combining efforts to raise offspring together; mating outside this pai ...
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Sexual selection in humans
Sexual selection in humans concerns the concept of sexual selection, introduced by Charles Darwin as an element of his theory of natural selection, as it affects humans. Sexual selection is a biological way one sex chooses a mate for the best repr ...
References
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Evolutionary biology