Storm (soft Drink)
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Storm was a lightly carbonated, caffeinated
lemon The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China. The tree's ellipsoidal yellow fruit is used for culin ...
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lime Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...
flavored
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
. It was
test market A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptabilit ...
ed by
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one which was dominated by
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine. Although Storm was only offered in test markets, Pepsi included it in their marketing of ''
Star Wars: Episode I – The Phantom Menace ''Star Wars: Episode I – The Phantom Menace'' is a 1999 American Epic film, epic space opera film written and directed by George Lucas. It stars Liam Neeson, Ewan McGregor, Natalie Portman, Jake Lloyd, Ahmed Best, Ian McDiarmid, Anthony Dan ...
'', and offered cans with characters in both Storm and Light Storm varieties. Pepsi already had an existing offering, lemon-lime
Slice Slice may refer to: *Cutting Food and beverage *A portion of bread, pizza, cake, or meat that is cut flat and thin: :*Sliced bread :*Pizza by the slice, a fast food dish *Slice (drink), a line of fruit-flavored soft drinks In Australia and New ...
, although it, like Sprite, was caffeine-free. Pepsi dropped Storm while it was still in the test market stage. Test markets included
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Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
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, and
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. Lemon-lime Slice was dropped in favor of a new formula, marketed as
Sierra Mist Sierra Mist is a lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all United States markets by 2003. The drink was rebranded as "Mist Twist" in 2016, although it reverted to Sie ...
, in 2000.


See also

*
List of defunct consumer brands This is a list of defunct consumer brands which are no longer made and usually no longer mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs as a nostalgic or retro style it ...


References

Lemon-lime sodas PepsiCo soft drinks Products introduced in 1998 2000 disestablishments in the United States PepsiCo brands Discontinued soft drinks {{soft-drink-stub