Stimorol is a brand of
chewing gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its te ...
originally produced by the
Danish
Danish may refer to:
* Something of, from, or related to the country of Denmark
People
* A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark
* Culture of Denmark
* Danish people or Danes, people with a Danish ance ...
company Dandy. The privately owned company was founded by Holger Sørensen in 1915 in
Vejle
Vejle () is a city in Denmark, in the southeast of the Jutland Peninsula at the head of Vejle Fjord, where the Vejle River and Grejs River and their valleys converge. It is the site of the councils of Vejle Municipality ('' kommune'') and the R ...
,
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Danish Realm, Kingdom of Denmark
...
as ''Vejle Caramel- og Tabletfabrik'', later renamed ''Dansk Tyggegummifabrik A/S''. It is one of the world's largest producers of chewing gum.
"Stimorol" is its primary brand of gum, which came onto the market in 1956. It was initially sold only in
Scandinavia
Scandinavia; Sámi languages: /. ( ) is a subregion#Europe, subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, ...
, but later became available in other countries throughout
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, beginning with the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
in 1959. In 1978, the company introduced a sugar-free gum, and by the 1990s it had various fruit and mint flavors.
In 2002, most of the company, including the well-known brands DANDY, STIMOROL, DIROL, and V6, were acquired by
Cadbury-Schweppes
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars ...
, who rebranded it
Trident
A trident is a three- pronged spear. It is used for spear fishing and historically as a polearm.
The trident is the weapon of Poseidon, or Neptune, the God of the Sea in classical mythology. The trident may occasionally be held by other marine ...
. The remainder of the company was renamed
Gumlink. Gumlink is owned by the Bagger-Sørensen family, who are the descendants of Holger Sørensen.
See also
*
Trident (gum)
Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962, but did not reach the UK until 2007 when it was introduced by its then-owner Cadbury Schweppes ...
References
External links
Stimorol- Official site
Danish brands
Chewing gum
Cadbury Adams brands
Mondelez International brands
2002 mergers and acquisitions
{{food-company-stub