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Steven J. Rosenbaum (born 1961) is an American author,
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
and
filmmaker Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, castin ...
. He was a Resident at
TED TED may refer to: Economics and finance * TED spread between U.S. Treasuries and Eurodollar Education * ''Türk Eğitim Derneği'', the Turkish Education Association ** TED Ankara College Foundation Schools, Turkey ** Transvaal Education Depa ...
in New York City and holds two patents in the areas of video curation and advertising technology. Rosenbaum is the co-founder, and Executive Director, of The Sustainable Media Center. He, along with his wife, is the largest donor of archival content to the National 9/11 Memorial & Museum and co-directed the film '' The Outsider''. He was an executive director of the NYC Media Lab from 2020 to 2022.


Career

Rosenbaum founded Broadcast News Network (BNN). He also acted as the company's executive producer for the company's main program ''Broadcast New York''. In 1991 the show was awarded a New York
Regional Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
for "Outstanding Magazine Format Programming", and "Outstanding Issues Programming - Segments". Later, Rosenbaum was nominated for a national Emmy Award for "Exceptional Merit In Nonfiction Filmmaking" for the film '' With All Deliberate Speed' In 1995, he created MTV News: Unfiltered; a half-hour show on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
featuring first-person stories provided by viewers and curated by the show's producers. The show would typically feature content not covered by traditional media and was the first commercial use of UGC, User-Generated Content. In 2001, while working on a shoot for
Animal Planet Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996, the network is primarily dev ...
, he witnessed the
9/11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commerci ...
on the
World Trade Center World Trade Centers are sites recognized by the World Trade Centers Association. World Trade Center may refer to: Buildings * List of World Trade Centers * World Trade Center (2001–present), a building complex that includes five skyscrapers, a ...
. He directed his five film crews to
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
to capture the devastating aftermath of the attacks. This footage would later become the documentary "7 Days in September" (winner of
CINE Golden Eagle Ciné film or cine film is the term commonly used in the UK and historically in the US to refer to the 8 mm, Super 8, 9.5 mm, and 16 mm motion picture film formats used for home movies. It is not normally used to refer t ...
and Telly Award) and go on to become a research archive of meticulously curated amateur video known as The CameraPlanet Archive The 500 Hours of 9/11 ) which Rosenbaum donated to the National 9/11 Memorial Museum. Later in 2001, he launched CameraPlanet.com; a web-based video shop that created television content and encouraged users to create their own content by providing them with tips on how to tell their own story. The site featured many categories like “beaches” and “pets” and each video featured about four minutes of footage created entirely by the users. In 2005, he was nominated for an
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
for Exceptional Merit in Nonfiction Filmmaking for his work in "With All Deliberate Speed" for the
Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...
. The documentary, which was released to coincide with the 50th anniversary of the U.S. Supreme Court's
Brown v. Board of Education ''Brown v. Board of Education of Topeka'', 347 U.S. 483 (1954), was a landmark decision by the U.S. Supreme Court, which ruled that U.S. state laws establishing racial segregation in public schools are unconstitutional, even if the segrega ...
ruling of 1954, examines via newsreel footage and interviews the events that led to the landmark decision. In 2006, he founded Magnify.net, a New York-based startup focused on developing a video aggregation and curation platform. The company spent seven years building a steady business providing tools to enterprise clients who wished to manage and curate their own channels of video content. In 2013 Magnify acquired
Waywire Waywire was a video-sharing website launched on April 16, 2013. The company was founded by Cory Booker, mayor of Newark, Nathan Richardson, former president of Gilt City, and Sarah Ross, former executive at Yahoo! and TechCrunch. The company rais ...
, a video-sharing website founded by the former
Mayor of Newark The Mayor of Newark is the head of the executive branch of government of Newark, New Jersey, United States. The mayor has the duty to enforce the municipal charter and ordinances; prepare the annual budget; appoint deputy mayors, department he ...
,
Cory Booker Cory Anthony Booker (born April 27, 1969) is an American politician and attorney who has served as the junior United States senator from New Jersey since 2013. A member of the Democratic Party, Booker is the first African-American U.S. se ...
. In April 2014, Magnify.net adopted the Waywire name for its existing enterprise software business. One of the main objectives of the acquisition was to build a consumer-facing business around the curation of videos online. In 2019, Rosenbaum joined the NYC Media Lab, a consortium of university partners focused on media innovation. He was promoted to Executive Director in 2020. In 2022 he founded The Sustainable Media Center, which lists as its mission "We are a not-for-profit 501c3. Our mission is to investigate, experiment, and Innovate solutions to improve the Sustainability of our media ecosystem. The Center for Sustainable Media works to harness the collective resources of our community to define new standards of Media Sustainability and work to develop incentives that support media makers that embrace those standards. Rosenbaum has also acted as a Member of the Social Media Week: New York advisory board, as a Member of the FASTPACK 200 and was also named the first-Ever Entrepreneur at Large for the
New York City Economic Development Corporation New York City Economic Development Corporation (NYCEDC) is a nonprofit corporation whose stated mission is to "leverage the city’s assets to create beneficial jobs that drive growth. This ensures equitable and sustainable development across al ...
, offering his expertise as an author and curator to help startup businesses in the New York Area grow and develop. Rosenbaum is a frequent writer for websites including ''MediaPost'', ''Forbes'', ''The Huffington Post'' and ''The Columbia Journalism Review''.


Patents

Rosenbaum has two patents in the areas of video curation and advertising technology. A year after
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
was founded, Rosenbaum filed Patent No. 8,117,545 "Hosted video discovery and publishing platform" which was granted in 2012. And in 2014 Patent No. 208,812,956 "Video curation platform with pre-roll advertisements for discovered content"


Filmography

As a producer * 1995: '' MTV News: Unfiltered'' – TV series documentary; executive producer * 1996: ''Investigative Reports'' – TV series; executive producer; 3 episodes * 1997: '' 48 Hours'' – TV series documentary; executive producer; 1 episode * 2000: ''MSNBC Investigates'' – TV series documentary; executive producer; 1 episode * 2001: ''I-Witness'' – TV series documentary; executive producer; 2003 * 2002: ''Facing Arthur'' – documentary short; executive producer * 2002: ''7 Days in September'' – documentary; executive producer * 2002: ''Dog Days'' – TV Mini-Series documentary; executive producer * 2002: ''Strictly Personal'' – TV series; executive producer; 2002–2003 * 2004: ''Staffers'' – TV series documentary; executive producer * 2004: ''With All Deliberate Speed'' – documentary; executive producer * 2006: ''God Grew Tired of Us'' – documentary; executive producer As a director * 2002: ''Doctors' Diaries'' – TV series documentary * 2002: ''
7 Days in September 7 (seven) is the natural number following 6 and preceding 8. It is the only prime number preceding a cube. As an early prime number in the series of positive integers, the number seven has greatly symbolic associations in religion, mythology, s ...
'' – documentary * 2002: ''Dog Days'' – TV mini-series documentary * 2003: ''Journalists: Killed in the Line of Duty'' – TV movie documentary * 2004: ''Staffers'' – TV series documentary * 2021: '' The Outsider'' – documentary; director; executive producer


Publications

* ''Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass Medium '' (Springer, 2008) * ''Curation Nation'' (McGrawHill, 2011) * ''Curate This'' (2014)


References


External links


nonprofit website

Personal Website

TEDBlog
* {{DEFAULTSORT:Rosenbaum, Steven 1961 births Living people American film producers