Steve Sesnick
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Stephen Eugene Sesnick Jr. (September 8, 1941 – October 27, 2022) was an American rock club and rock band manager, and later an inventor and businessman.


Early life

Sesnick was born in
Hoboken, New Jersey Hoboken ( ; Unami: ') is a city in Hudson County in the U.S. state of New Jersey. As of the 2020 U.S. census, the city's population was 60,417. The Census Bureau's Population Estimates Program calculated that the city's population was 58,690 i ...
, on September 8, 1941. He was educated at St. Cecilia High School in
Englewood, New Jersey Englewood is a city in Bergen County, in the U.S. state of New Jersey, which at the 2020 United States census had a population of 29,308. Englewood was incorporated as a city by an act of the New Jersey Legislature on March 17, 1899, from por ...
and he went on to play freshman basketball for St. John's University in New York City.


Velvet Underground manager

Sesnick was manager of the
Boston Tea Party The Boston Tea Party was an American political and mercantile protest by the Sons of Liberty in Boston, Massachusetts, on December 16, 1773. The target was the Tea Act of May 10, 1773, which allowed the British East India Company to sell tea ...
, a seminal Boston nightclub founded in 1967, which was the first in Boston to spearhead the burgeoning
psychedelic rock Psychedelic rock is a rock music Music genre, genre that is inspired, influenced, or representative of psychedelia, psychedelic culture, which is centered on perception-altering hallucinogenic drugs. The music incorporated new electronic sound ...
and
underground rock Underground music is music with practices perceived as outside, or somehow opposed to, mainstream popular music culture. Underground music is intimately tied to popular music culture as a whole, so there are important tensions within underground ...
scene, and which also helped break bands which went on to become major stars. Sesnick was replaced in 1968 by
Don Law Donald Firth Law (February 24, 1902 – December 20, 1982) was an English–American record producer and music business executive. He produced Robert Johnson's only recordings, and as head of Columbia Records' country music division later worke ...
. The Velvet Underground shows at the Tea Party were particularly notable and the band became especially popular in Boston. Sesnick also knew the band from his involvement with
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
's
Exploding Plastic Inevitable The ''Exploding Plastic Inevitable'', sometimes simply called ''Plastic Inevitable'' or ''EPI'', was a series of multimedia events organized by Andy Warhol in 1966 and 1967, featuring musical performances by The Velvet Underground & Nico, screenin ...
. After the Velvet Underground ended their association with Warhol and
Paul Morrissey Paul Morrissey (born February 23, 1938) is an American film director, best known for his association with Andy Warhol. He was also director of the first film in which a transgender actress, Holly Woodlawn, starred as a girlfriend of the main cha ...
in 1967, they selected Sesnick to be their
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities o ...
. Sesnick was also associated with
Jonathan Richman Jonathan Michael Richman (born May 16, 1951) is an American singer, songwriter and guitarist. In 1970, he founded the Modern Lovers, an influential proto-punk band. Since the mid-1970s, Richman has worked either solo or with low-key acoustic a ...
at the start of his career. Over the next few years, Sesnick influenced the Velvet Underground to move toward a more commercial direction in their music..
Doug Yule Douglas Alan Yule (born February 25, 1947) is an American musician and singer, most notable for being a member of the Velvet Underground from 1968 to 1973 serving as the bassist, guitarist and occasional lead vocalist. Biography Early life Doug ...
was invited to join the Velvet Underground when
John Cale John Davies Cale (born 9 March 1942) is a Welsh musician, composer, singer, songwriter and record producer who was a founding member of the American rock band the Velvet Underground. Over his six-decade career, Cale has worked in various styl ...
quit.
Lou Reed Lewis Allan Reed (March 2, 1942October 27, 2013) was an American musician, songwriter, and poet. He was the guitarist, singer, and principal songwriter for the rock band the Velvet Underground and had a solo career that spanned five decades. ...
later accused Sesnick of driving "a wedge between" him and Yule during the recording of '' Loaded'' in 1970, and Yule did aver that Sesnick favored him as the potential leader for a new Velvet Underground, minimizing Reed's role. Sesnick owned the tapes that were to become '' 1969: The Velvet Underground Live''.
Sterling Morrison Holmes Sterling Morrison Jr. (August 29, 1942 – August 30, 1995) was an American guitarist, best known as one of the founding members of the rock group the Velvet Underground, usually playing electric guitar, occasionally bass guitar, a ...
and
Maureen Tucker Maureen Ann "Moe" Tucker (born August 26, 1944) is an American musician and singer-songwriter who was the drummer for the New York City-based rock band the Velvet Underground. After they disbanded in the early 1970s, she left the music industry ...
signed over their rights to the tapes for $1,500 each ($ in dollars).Hogan, 1997, pp. 49-50


Businessman

By 1972, what was left of the Velvet Underground ceased operations, and Sesnick left the music business and became an avid golfer. He says he conceived the concept of the
Skins Game A skins game is a type of scoring for various sports. It has its origins in golf but has been adapted for disc golf, curling and bowling. Golf In golf, a skins event has players compete for prize money on each individual hole. Skins Game, PGA T ...
, a yearly golf event where four top golfers competed head-to-head in a
match play Match play is a scoring system for golf in which a player, or team, earns a point for each hole in which they have bested their opponents; as opposed to stroke play, in which the total number of strokes is counted over one or more rounds of 18 h ...
format. Extant from 1983 to 2008, according to Sesnick he came up with the idea, convinced some influential people of the worth of the concept, and began working on the project with the sports marketing company People & Properties. People & Properties then obtained buy-in from
Arnold Palmer Arnold Daniel Palmer (September 10, 1929 – September 25, 2016) was an American professional golfer who is widely regarded as one of the greatest and most charismatic players in the sport's history. Dating back to 1955, he won numerous ev ...
; this attracted wider attention, and bigger industry players stepped in and seized control of (and credit for) the property from Sesnick, he has said. (Others have disputed this account.) After this, Sesnick worked in golf as a consultant with organizations including Golf 20/20, First Tee, and TourTurf. Sesnick was later part of a team at Florida Sustainables which developed technology for replacing plastic grocery bags and other plastic items with robust but degradable plastics, the research being partly funded by a $383,000 grant from the American
National Science Foundation The National Science Foundation (NSF) is an independent agency of the United States government that supports fundamental research and education in all the non-medical fields of science and engineering. Its medical counterpart is the National I ...
($ in dollars). This effort won the team the 2011 Cade Prize from the
Cade Museum for Creativity and Invention The Cade Museum for Creativity and Invention is a museum in Gainesville, Florida that has a mission “to transform communities by inspiring and equipping future inventors, entrepreneurs, and visionaries.” The museum is named after Dr. Rober ...
. Sesnick claimed to have invented improvements to the
solar cell A solar cell, or photovoltaic cell, is an electronic device that converts the energy of light directly into electricity by the photovoltaic effect, which is a physical and chemical phenomenon.
and licensed it for commercial development from the
University of Florida The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
through Sestar Technologies, a sort of parent company for Florida Sustainables, of which Sesnick was a co-founder and Vice President of Product Development.


Personal life and death

Sesnick died due to complications from a heart attack in St. Augustine, Florida, on October 27, 2022. He was 81. He was survived by his wife Cynthia.


References

{{DEFAULTSORT:Sesnick, Steve 1941 births 2022 deaths People from Hoboken, New Jersey The Velvet Underground Talent managers American music managers 21st-century American businesspeople St. Cecilia High School (New Jersey) alumni St. John's University (New York City) alumni