Stevanne Auerbach
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Stevanne Auerbach (September 22, 1938 - October 19, 2022), also known as Dr. Toy, was an American educator,
child development Child development involves the Human development (biology), biological, developmental psychology, psychological and emotional changes that occur in human beings between birth and the conclusion of adolescence. Childhood is divided into 3 stages o ...
expert, writer and toyologist. She was best known for being an expert on as well as an advocate of
toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...
s, play and the toy industry. After more than fifty years in the field of toys, she was named one of seven Wonder Women of Toys in 2007 by ''Women in Toys'' and '' Playthings'' magazine. She was a frequent guest speaker on toys and
play Play most commonly refers to: * Play (activity), an activity done for enjoyment * Play (theatre), a work of drama Play may refer also to: Computers and technology * Google Play, a digital content service * Play Framework, a Java framework * Pla ...
for all ages at industry, professional, parent and public meetings. She made several public appearances each year to promote her causes, which include building greater awareness in parents of their essential role as play tutors for their children, the educational, and many other benefits of play, and to encourage the enhancement of
play value Play value is the essential value of a toy or game for play. The term is frequently employed in the field of child development and playwork for the assessment of toys, games, equipment and spaces. When they are fun and engaging, playthings and spa ...
and high standards of quality, safety, and protection of creativity in toys within the toy industry.


Theory

Auerbach uses the term "Play Quotient" or "PQ" to refer to personality traits of individuals and how this interacts with
play value Play value is the essential value of a toy or game for play. The term is frequently employed in the field of child development and playwork for the assessment of toys, games, equipment and spaces. When they are fun and engaging, playthings and spa ...
, a characteristic of toys, games and other playthings. Her theory is propounded in her book,
Dr. Toy's Smart Play—Smart Toys: How to Select and Use the Best Toys and Games
', ''4th Edition'' released by Regent Press, and first published in 1998.


Education

Dr. Auerbach completed her undergraduate work in education and psychology at
Queens College Queens College (QC) is a public college in the Queens borough of New York City. It is part of the City University of New York system. Its 80-acre campus is primarily located in Flushing, Queens. It has a student body representing more than 170 ...
(1960), and also attended the
University of Maryland The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland. Founded in 1856, UMD is the flagship institution of the University System of M ...
between 1961 and 1962 for courses in child study, guidance and counseling. She received her MA in special education at
George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , preside ...
(1965), and for doctoral work conducted the first cross-cultural study of parents whose children were enrolled in child care as to their expectations and needs. Her study was published by the
Far West Laboratory for Educational Research and Development The Far West Laboratory for Educational Research and Development (FWL) was established in 1966, as one of the 20 original Regional Educational Laboratories funded by the United States Congress and charged with "bridging the gap between research and ...
. She conducted her study with the help of interpreters so that parents could more easily speak in their own language including Cantonese, Spanish and Tagalog. Dr. Auerbach was awarded a Ph.D. in child development from
Union Institute Union Institute & University (UI&U) is a private university in Cincinnati, Ohio. It specializes in limited residence and distance learning programs. The university is accredited by the Higher Learning Commission and operates satellite campuses ...
(1973).


Early background

Her early professional background included teaching in New York City, Maryland and the District of Columbia as a teacher in both suburban and inner city schools, and special needs. She worked at the American Personnel and Guidance Association in Washington, D.C., (now the
American Counseling Association The American Counseling Association (ACA) is a membership organization representing licensed professional counselors (LPCs), counseling students, and other counseling professionals in the United States. It is the world's largest association exclus ...
) and created the first Film Festival for Counselors, the NVGA National Vocational Guidance Association Guide to Occupational Literature, several reports, and writing the first booklet on ''Opportunities in the
Peace Corps The Peace Corps is an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. It was established in March 1961 by an executive order of President John F. ...
''. While enrolled at
George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , preside ...
, she was involved in a national survey of legislation providing for
Special Education Special education (known as special-needs education, aided education, exceptional education, alternative provision, exceptional student education, special ed., SDC, or SPED) is the practice of educating students in a way that accommodates th ...
in each state for the Council for Exceptional Children. She prepared a report on
Physical Education Physical education, often abbreviated to Phys Ed. or P.E., is a subject taught in schools around the world. It is usually taught during primary and secondary education, and encourages psychomotor learning by using a play and movement explorati ...
for the
Kennedy Foundation The Kennedy Awards, also known as the NRMA Kennedy Awards, are Australian awards for journalism based in Sydney, New South Wales, run by the Kennedy Foundation, and named in honour of Indigenous Australian journalist Les Kennedy, who died in ...
that led to the formation of the
Special Olympics Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities and physical disabilities, providing year-round training and activities to 5 million participants and Unified Sports partners in 1 ...
. She was also Resource Specialist for a five-state center for teachers of special needs children based at George Washington University. In that position she identified products that provide support to special needs children, parents and teachers. In the late 1960s, she became a staff member of the
U.S. Department of Education The United States Department of Education is a Cabinet-level department of the United States government. It began operating on May 4, 1980, having been created after the Department of Health, Education, and Welfare was split into the Department ...
and later the
Office of Economic Opportunity The Office of Economic Opportunity was the agency responsible for administering most of the War on Poverty programs created as part of United States President Lyndon B. Johnson's Great Society legislative agenda. It was established in 1964 as an i ...
. At this office, she evaluated Title I programs, created ''The What Works Series'' of promising practices, and was responsible for approving the first grant to
Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) a ...
. She worked for Dr. James Edward Allen, Assistant Secretary for Education. As a mother herself, Auerbach organized the first in-house child care center in the headquarters of the Department of Education for the children of employees of the Agency. This center became a widely copied model in other government agency offices throughout Washington D.C. and the rest of the country. The original center remains in operation.


Toy museum

Auerbach was also founder and director of the San Francisco International Toy Museum which she operated from 1986 to 1990 at the Cannery overlooking San Francisco's Fisherman's Wharf waterfront. This was a hands-on, children's museum where over 50,000 children learned about the history of toys, and were able to play with and test out new toys and other products. Unfortunately, the museum was forced to close due to the Loma Prieta earthquake in 1989.


Articles and books

During her career which has spanned more than 50 years she has produced 17 books, and scores of articles for a wide variety of publications and given innumerable interviews for radio and television journalists and for print publications and online web sites. She was syndicated for 5 years of weekly articles for King Features and wrote for ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' which archived her weekly articles. She is interviewed during the holiday season for her opinions on play and toy issues and the best toys by various media outlets, local, national and international. She has written 5 books including:
My Butterfly Collection
,
Smart Play Smart Toys
',
Toys for a Lifetime
',
The Toy Chest
', and
The Whole Child
'. Dr. Auerbach also wrote
Confronting the Childcare Crisis
' and compiled a four-volume anthology
''Child Care a Comprehensive Guide''.


Later Years


References


External links

{{DEFAULTSORT:Auerbach, Stevanne 1938 births Living people Writers from the Bronx Queens College, City University of New York alumni University of Maryland, College Park alumni George Washington University Graduate School of Education and Human Development alumni Educators from New York City American women educators