"Stereotype" (, ''saeg-angyeong''; stylized in all-caps) is a song recorded by South Korean girl group

STAYC STAYC (; , acronym for Star to a Young Culture) is a South Korean girl group formed by High Up Entertainment. The group is composed of six members: Sumin, Sieun, Isa, Seeun, Yoon, and J. They debuted on November 12, 2020, with the release of t ...

from their first Korean

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

(EP) of the same name. It was released as the lead single on September 6, 2021, by High Up Entertainment. The song was written and composed by

Black Eyed Pilseung Black Eyed Pilseung () is a South Korean music production and songwriting duo made up of Rado (Song Joo-young) and Choi Kyu-sung, formed in 2014. They have produced hit songs such as Sistar's " Touch My Body"; Miss A's " Only You"; Twice's " L ...

and Jeon Goon, and arranged by Rado.

Background and release

On August 4, 2021, High Up Entertainment confirmed through ''Newsen'' that STAYC was preparing for a comeback. On August 16, it was announced that STAYC would be releasing their first extended play titled ''Stereotype'' on September 6. On August 30, a highlight medley teaser video was released with "Stereotype" announced as the lead single. On August 31, the song producer Black Eyed Pilseung revealed in an interview that "Stereotype" was first written and composed prior to STAYC's debut, but was not chosen as their debut song due to the lyrics and the message the song delivers. On September 2, the teaser video showing portion of the song's choreography was released. On September 4, a portion of the song at 30 seconds long was pre-released on

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for TikTok challenge. On September 5, the teaser for the music video was released. The song along with the music video was released on September 6.

Composition

"Stereotype" was written and composed by Black Eyed Pilseung and Jeon Goon, and arranged by Rado. Musically, the song is described by ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

'' as "future bass with flute-like synths". "Stereotype" was composed in the

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

F-sharp major F-sharp major (or the key of F) is a major scale based on F, consisting of the pitches F, G, A, B, C, D, and E. Its key signature has six sharps. The F-sharp major scale is: : Its relative minor is D-sharp minor (or enharmonically E-f ...

, with a

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 148 beats per minute.

Commercial performance

"Stereotype" debuted at position 27 on South Korea's

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...

in the chart issue dated September 5–11, 2021. The song also debuted at positions 3, 37, and 93 on the Gaon Download Chart, Gaon Streaming Chart, and Gaon BGM Chart, respectively, in the chart issue dated September 5–11, 2021. The song debuted at position 68 and 16 on ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

K-pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...

and

World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific ...

, respectively, in the chart issue dated September 18, 2021. The song then ascended to position 17 on K-pop Hot 100 in the chart issue dated October 23, 2021. The song debuted at position 25 on Singapore's RIAS Top Streaming Chart in the chart issue dated September 10–16, 2021. The song also debuted at position 20 on RIAS Top Regional Chart in the chart issue dated September 3–9, 2021. The song then ascended to position 22 and 7 on RIAS Top Streaming Chart and RIAS Top Regional Chart, respectively, in the chart issue dated September 17–23, 2021.

Promotion

Prior to the extended play's release, on September 6, 2021, STAYC held a live event called "STAYC The 1st Mini Album TEREOTYPEShowcase" on

V Live V Live (stylized as VLIVE), sometimes referred to as V App, is a South Korean live video streaming service that allows celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows ...

to introduce their EP and its song including "Stereotype". Following the release of the extended play, the group performed "Stereotype" on four music programs:

KBS2 The Korean Broadcasting System (KBS) () is the national broadcaster of South Korea. Founded in February 1927, it is one of the leading South Korean television and radio broadcasters. KBS operates seven radio networks, ten television channels, a ...

's ''

Music Bank Music Bank may refer to: * ''Music Bank'' (TV program), a South Korean music program by KBS **''Music Bank World Tour The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...

'' on September 10, MBC's ''

Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. ...

'' on September 11, SBS's ''

Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...

'' on September 12, and

SBS MTV SBS M is a South Korean pay television music channel owned by SBS Medianet, a division of SBS Media Holdings. It features South Korean pop artists, international music, news, and a few reality and variety programs. It was launched in 2001 as t ...

's ''

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'' on September 14 where they won the first place. The group also performed the song on ''

You Hee-yeol's Sketchbook ''You Hee-yeol's Sketchbook'' () is a South Korean talk show and live music television program airing from April 24 2009 until July 22nd 2022. It was hosted by You Hee-yeol, also known as his one-man band, Toy. The program has aired since April ...

'' on September 11. On the second week of the song release, the group performed on

MBC M MBC M (formerly MBC Music) () is a South Korean specialty television channel owned by MBC Plus Media. The cable channel primarily broadcasts programming related to music. The channel opened on February 1, 2012, with a new music program ''Show ...

's ''

Show Champion ''Show Champion'' (Korean: 쇼 챔피언) is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung ...

'' on September 15, and

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

's ''

M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...

'' on September 16, where they won first place in both appearances.

Credits and personnel

Credits adapted from Melon. Studio * Ingrid Studio –

recording A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, ...

digital editing Digital media is any media (communication), communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital ...

* Koko Sound Studio – mixing * Sterling Sound – mastering Personnel * STAYC – vocals, background vocals * Black Eyed Pilseung – lyrics, composition * Jeon Goon – lyrics, composition * Rado – arrangement, bass,

keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...

* Jung Eun-kyung – recording, digital editing * Kim Su-jeong – recording * Go Hyeon-jeong – mixing * Kim Jun–sang – mixing (assistant) * Jeongg Yeong-woon – mixing (assistant) * Ji Min-woo – mixing (assistant) * Chris Gehringer – mastering

Accolades

Charts

Weekly charts

Monthly charts

Year-end charts

Release history

References

{{STAYC 2021 songs 2021 singles STAYC songs Song recordings produced by Black Eyed Pilseung