Stephanie Phair is chief customer officer at

Farfetch Farfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. The company was founded in 2007 by the Portuguese entrepreneur José Neves with its headquarters ...

, an independent non-executive director on the board of Moncler SpA and an advisor to Felix Capital. In May 2018, Phair was appointed chair of the

British Fashion Council The British Fashion Council (BFC) is a non-profit organization that aims to enable sustainable growth of British fashion in the global fashion economy. Founded in 1983, the BFC organizes biannual womenswear and menswear showcases, London Fashi ...

for a three-year tenure, taking over from Dame

Natalie Massenet Dame Natalie Sara Massenet, (''née'' Rooney; born 13 May 1965) is a British-American fashion entrepreneur and former journalist, who founded the designer fashion portal Net-a-Porter. From 2013 to 2017, she was the chairman of the British Fashi ...

Background

After finishing her studies, Phair moved to

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

in 1999 to work as an account executive at Siren PR in New York. She then joined the American

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

team where she was worked closely with

Anna Wintour Dame Anna Wintour (; born 3 November 1949) is a British journalist based in New York City who has served as editor-in-Chief of ''Vogue'' since 1988 and Global Chief Content Officer for Condé Nast since 2020; she is also the artistic directo ...

to the launch of the CFDA Vogue Fashion Fund and the Costume Institute Gala. She also worked for Portero, an online luxury marketplace for pre-owned accessories and

Issey Miyake was a Japanese fashion designer. He was known for his technology-driven clothing designs, exhibitions and fragrances, such as '' L'eau d'Issey'', which became his best-known product. Life and career Miyake was born on 22 April 1938 in Hirosh ...

. Phair then launched TheOutnet.com and was part of the executive team at the Net-a-Porter Group from 2009 to 2015. As president of The Outnet, Phair grew the business from 2 employees to 150, positioning it as a high-end designer site and introducing collaborations with the likes of Oscar de la Renta and the site’s own private label Iris & Ink. She joined Farfetch as Chief Strategy Officer in November 2016 for a newly created role she describes as “a mix of operational expertise and having actually run a business, understanding what the requirements are and the people needs and the talent needs. But also having had the opportunity over the last year, and even at my time at Net-a-Porter, to really witness some of the changes in the industry and seeing some of the upcoming start-ups that are creating new disruptive ideas." She sits on Farfetch's executive board and reports to founder and chief executive José Neves. In 2019 she became Chief Customer Officer. As Chief Customer Officer, she is responsible for leading Farfetch’s consumer-oriented functions including marketing, brand, consumer products, private clients, and Store of the Future, as well as our strategy.

Personal life

Phair was born in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

, has British and Canadian citizenship and studied

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and

Economics Economics () is the social science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and intera ...

Oxford University Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...

in the United Kingdom. She now lives in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

with her husband and three children.

Honours and awards

In 2018, she has been awarded a place in the BOF 500 list which is the professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of

The Business of Fashion Imran Amed is a Canadian-British fashion expert and founder and editor-in-chief of ''The Business of Fashion''. He was appointed Member of the Order of the British Empire (MBE) in the 2017 New Year Honors for services to fashion. Background A ...

, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research. Phair was appointed

Officer of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...

(OBE) in the

2022 Birthday Honours The 2022 Queen's Birthday Honours are appointments by some of the 15 Commonwealth realms of Queen Elizabeth II to various orders and honours to reward and highlight good works by citizens of those countries. The Birthday Honours are awarded as par ...

for services to fashion and technology.

References

Year of birth missing (living people) Living people Alumni of the University of Oxford British businesspeople in fashion Officers of the Order of the British Empire People from Mexico City {{UK-business-bio-stub