Stephan H. (Steve) Haeckel (born May 22, 1936) is an American management theorist and former director of Strategic Studies at IBM’s Advanced Business Institute, who developed the idea of the sense-and-respond organization as an adaptive enterprise.

Life and work

Haeckel received a BS in engineering and an MBA from the Washington University in St. Louis. At IBM he has been a marketing executive in Europe, and on the corporate staff. In 2002 Haeckel retired as the Director of Strategic Studies of the Advanced Business Institute at IBM Palisades. Haeckel has been a faculty member at the IBM Advanced Business Institute, and was one of the founding members of the Homeland Security Council of the American Management Association. He also served as the chairman of the

Marketing Science Institute Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as w ...

.Does Marketing Need Reform?
Event at Bentley College, Waltham, Massachusetts. Accessed June 28, 2011. The idea of the sense and respond organization was first introduced in a 1993 article by Haeckel and Richard L. Nolan in Harvard Business Review, "

Managing by Wire Managing by wire is a management strategy in which managers rely on their company's "information representation" generated by computers such as databases and software instead of on detailed commands. It was presented by Stephan H. Haeckel and Rich ...

". The online repository of intellectual capital on the Sense & Respond Post-industrial managerial paradigm provides access to articles, essays, perspectives and updates on the origin, development, theory, principles, competences and application case studies of Sense & Respond as a business concept.

Selected publications

* Haeckel, Stephan H. ''Adaptive enterprise: Creating and leading sense-and-respond organizations.'' Harvard business press, 1999; 2013. ;Articles, a selection * Haeckel, Stephan H., and Richard L. Nolan. "

Managing by wire Managing by wire is a management strategy in which managers rely on their company's "information representation" generated by computers such as databases and software instead of on detailed commands. It was presented by Stephan H. Haeckel and Rich ...

." ''Harvard Business Review'' 71.5 (1993): 122-132. * Carbone, Lewis P., and Stephan H. Haeckel. "Engineering customer experiences." ''Marketing Management'' 3.3 (1994): 8-19. * Haeckel, Stephan H. "About the nature and future of interactive marketing." ''Journal of Interactive marketing'' 12.1 (1998): 63-71. * Berry, Leonard L., Lewis P. Carbone, and Stephan H. Haeckel.
Managing the total customer experience
" ''MIT Sloan Management Review,'' (2002). * Haeckel, Stephan H.
Leading on demand businesses—Executives as architects
. In: ''IBM Systems Journal'' 42 (3). 2003. pp. 405–413. * Haeckel, Stephan H.
Peripheral vision: Sensing and acting on weak signals: Making meaning out of apparent noise: The need for a new managerial framework
" ''Long Range Planning'' 37.2 (2004): 181-189.

References

External links

Sense and Respond Managerial framework for adaptive enterprises
at ''senseandrespond.com'' {{DEFAULTSORT:Haeckel, Stephan H. Living people American business theorists McKelvey School of Engineering alumni IBM employees American systems scientists 1936 births Olin Business School (Washington University) alumni