A step and repeat banner (sometimes a step and repeat wall or press wall) is a publicity backdrop used primarily for event photography, printed with a repeating pattern such that brand logos or emblems are visible in photographs or

selfie A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as F ...

s of the individuals standing in front of it. Step and repeat banners are common fixtures of

red carpet A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions, and has in recent decades been extended to use by VIPs and celebrities at formal events. History The earliest known reference to ...

or fashion events. Another version of the press wall is often seen in sports, where the same type of background with sponsor or team logos is utilized as the background for a

press conference A press conference or news conference is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organ ...

References

Collage Composition in visual art Promotion and marketing communications {{photo-stub