Stefan Siegel (born 1978) is the founder of Not Just a Label, an online platform for emerging voices in fashion.

Early life and education

Siegel was born in 1978 in the German speaking province of

South Tyrol it, Provincia Autonoma di Bolzano – Alto Adige lld, Provinzia Autonoma de Balsan/Bulsan – Südtirol , settlement_type = Autonomous province , image_skyline = , image_alt ...

in northern Italy. Following his high school career at the Francesco Morosini Naval School, he moved to Vienna and received his MA in International Business Administration and Economics from

Vienna University of Economics and Business The Vienna University of Economics and Business (german: Wirtschaftsuniversität Wien, WU) is a public research university in Vienna, Austria, the largest university focusing on business, management and economics in Europe. It has been ranked a ...

in 2004.

Career

Siegel worked as a fashion model for brands including

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...

, BMW,

K-Swiss K-Swiss, Inc. is an American athletic shoe brand based in Downtown Los Angeles and currently owned by Xtep. History K-Swiss was founded in 1966 in Los Angeles by Swiss brothers, Art and Ernie Brunner. They became interested in tennis after emigra ...

and

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...

. After graduation he worked in finance for firms such as

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...

and private bank

Sal. Oppenheim Sal. Oppenheim was a German private bank founded in 1789 and headquartered in Cologne, Germany. It provided asset management solutions for wealthy individual clients and institutional investors. In 2009, the bank became a subsidiary of Deutsche Ba ...

in Zurich, Switzerland. In 2017, Siegel joined the

Merrill Lynch Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investment bank ...

Investment Banking Group as a Senior Analyst in London and New York, specialising in the Consumer & Retail sector and advising publicly listed fashion powerhouses. Stefan used his experience to launch Not Just a Label. Siegel has spoken at over 100 leading conferences such as the

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...

Luxury Conference in 2017 and 2018. Siegel appeared on the

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

, Arte Euromaxx and

Bloomberg TV Bloomberg Television (on-air as Bloomberg) is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is head ...

, and is a guest lecturer at universities such as

Parsons Parsons may refer to: Places In the United States: * Parsons, Kansas, a city * Parsons, Missouri, an unincorporated community * Parsons, Tennessee, a city * Parsons, West Virginia, a town * Camp Parsons, a Boy Scout camp in the state of Washingt ...

London College of Fashion The London College of Fashion is a constituent college of the University of the Arts London, in London, England. It offers undergraduate, postgraduate, short courses, study abroad courses and business-training in fashion, make-up, beauty-therap ...

and

Central Saint Martins Central Saint Martins is a public tertiary art school in London, England. It is a constituent college of the University of the Arts London. It offers full-time courses at foundation, undergraduate and postgraduate levels, and a variety of shor ...

. In 2012, he gave a

TED talk TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...

based on the theme "The World in the Next Ten Years" at

United World College of the Atlantic Atlantic College (formally the United World College of the Atlantic; alternatively styled UWC Atlantic College, UWCAC, or UWCA) is an independent boarding school in the Vale of Glamorgan in south Wales. Founded in 1962, it was the first of th ...

. Furthermore, he works with agencies such as the

European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...

East London Tech City East London Tech City (also known as Tech City and Silicon Roundabout) is a technology cluster of high-tech companies located in East London, United Kingdom. Its main area lies broadly between St Luke's and Hackney Road, with an accelerator spac ...

and

The British Council The British Council is a British organisation specialising in international cultural and educational opportunities. It works in over 100 countries: promoting a wider knowledge of the United Kingdom and the English language (and the Welsh lan ...

, and acted as an advisor to cities of

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

and

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Not Just A Label

Siegel started Not Just A Label (NJAL) with his brother Daniel. The two came up with the idea for a global web platform to display emerging fashion designers at Siegel's home in East London. Siegel had the experience working within the fashion industry while Daniel was a web developer. NJAL began in 2008. The brothers funded the business until it was cash positive in its second year. Today, it represents over 35,000 designers in more than 150 countries. NJAL opened temporary stores in Dubai, New York City, Berlin and London, and hosted a fair over four years in

Venice Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 small islands that are separated by canals and linked by over 400 ...

, Italy called Origin Passion & Beliefs. Siegel also encouraged the industry to support designers from lesser known countries, and politically difficult regions. As such he travelled and organised events in locations including Russia,

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

, and

Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus li ...

as a representative of NJAL. In March 2014, Siegel was the only representative of the Western fashion industry to attend

fashion week A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashion ...

in the Ukraine amidst the political turmoil.

References

External links

Official site''How to find an ethical place to work in seven steps''
{{DEFAULTSORT:Siegel, Stefan Living people People from Merano Italian businesspeople in fashion Italian company founders Italian expatriates in England 1978 births