Steelbro
   HOME

TheInfoList



OR:

Steelbro Group is a heavy vehicle and crane manufacturer headquartered in
Victoria, Australia Victoria is a state in southeastern Australia. It is the second-smallest state with a land area of , the second most populated state (after New South Wales) with a population of over 6.5 million, and the most densely populated state in Au ...
. In 2013 it owned the Steelbro, Transtank, Fuelgear and Freightquip businesses."Steelbro to close NZ plant"
''World Cargo News'', 5 December 2013
It grew from the company Steelbro, headquartered in
Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon River / ...
, New Zealand.


History

Steelbro was founded in 1878 by two brothers Joseph and David Steel and originally named the Steel Bros Canterbury Coach Factory in Lincoln Road,
Addington, New Zealand Addington is a major suburb of Christchurch, New Zealand. It is sited south-west of the city centre. As an inner city suburb, Addington has a mix of residential, retail and light industrial properties. History 19th century For the first dec ...
. At this time the settlement of
Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon River / ...
was less than 30 years old. The company initially manufactured horse drawn
wagon A wagon or waggon is a heavy four-wheeled vehicle pulled by draught animals or on occasion by humans, used for transporting goods, commodities, agricultural materials, supplies and sometimes people. Wagons are immediately distinguished from ...
s, coaches, gigs and drays for the
South Island The South Island, also officially named , is the larger of the two major islands of New Zealand in surface area, the other being the smaller but more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasman ...
of
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
. By 1895 the Steel brothers employed 22 staff. In the early 1900s the company began making motor vehicle
bodies Bodies may refer to: * The plural of body * ''Bodies'' (2004 TV series), BBC television programme * Bodies (upcoming TV series), an upcoming British crime thriller limited series * "Bodies" (''Law & Order''), 2003 episode of ''Law & Order'' * ...
, initially for commercial vehicles then private cars. The first of these were built on
Albion Albion is an alternative name for Great Britain. The oldest attestation of the toponym comes from the Greek language. It is sometimes used poetically and generally to refer to the island, but is less common than 'Britain' today. The name for Scot ...
chassis and then later
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
, Leyland and
Bedford Bedford is a market town in Bedfordshire, England. At the 2011 Census, the population of the Bedford built-up area (including Biddenham and Kempston) was 106,940, making it the second-largest settlement in Bedfordshire, behind Luton, whilst ...
. This was followed by
Triumph The Roman triumph (Latin triumphus) was a celebration for a victorious military commander in ancient Rome. For later imitations, in life or in art, see Trionfo. Numerous later uses of the term, up to the present, are derived directly or indirectl ...
and
Caterpillar Caterpillars ( ) are the larval stage of members of the order Lepidoptera (the insect order comprising butterflies and moths). As with most common names, the application of the word is arbitrary, since the larvae of sawflies (suborder Sym ...
& McCormick-Deering tractors. During the war years a number of military products were manufactured by the company to support the war effort, including tractors, barges, construction equipment and even including dummy aircraft for placement at a number of airports around the South Island of New Zealand. By 1952 the company employed about 100 staff. In 1960 the company began mounting
HIAB Hydrauliska Industri AB (HIAB) is a Swedish manufacturer of loader cranes, demountable container handlers, forestry cranes, truck-mounted forklifts and tail lifts. The company is owned by the Cargotec Corporation. History The name, Hiab, co ...
cranes to custom heavy trailers and truck bodies. Soon after becoming the first company outside of Sweden to manufacture HIAB
loader crane A crane is a type of machine, generally equipped with a hoist rope, wire ropes or chains, and sheaves, that can be used both to lift and lower materials and to move them horizontally. It is mainly used for lifting heavy objects and transporti ...
s. By 1967 the first
Toyota Corona The is an automobile manufactured by the Japanese automaker Toyota across eleven generations between 1957 and 2001. On launch, the Corona was Toyota's next to highest product in their range, just below the Crown. The Corona was marketed i ...
to be assembled in New Zealand came off the Steel Brothers' Motor Assemblies production line. Steel Brothers also assembled and exported Mark 4 Lotus Seven sports cars from 1973 to 1979. In the mid 1970s the growth of
intermodal freight transport Intermodal freight transport involves the transportation of freight in an intermodal container or vehicle, using multiple modes of transportation (e.g., rail, ship, aircraft, and truck), without any handling of the freight itself when changing ...
was becoming significant in New Zealand, an
island nation An island country, island state or an island nation is a country whose primary territory consists of one or more islands or parts of islands. Approximately 25% of all independent countries are island countries. Island countries are historically ...
reliant on sea freight for both imported and exported goods. Soon after the company began to manufacture
Sidelifter A sidelifter is a specialised vehicle or semi-trailer used to hoist and transport ISO standard intermodal containers over longer distances. Overview The sidelifter loads and unloads containers via a pair of hydraulic powered cranes mounted at ea ...
s for the New Zealand and
International markets Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20t ...
. These were used to load and unload
shipping container A shipping container is a container with strength suitable to withstand shipment, storage, and handling. Shipping containers range from large reusable steel boxes used for intermodal shipments to the ubiquitous corrugated boxes. In the context of ...
s for transport by road. By the 1980s the company was manufacturing cars, truck bodies and heavy trailers for New Zealand, the
Pacific The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean (or, depending on definition, to Antarctica) in the south, and is bounded by the continen ...
,
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consistin ...
and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and trading under the name of STEELBRO™. Along with the in-house designed heavy trailing equipment were agency brands for
Putzmeister Putzmeister is a German manufacturer of concrete pumps and other equipment for pumping, distributing and placing concrete, mortar and other high-density solids, and for preparing, temporarily storing, processing and transporting these materials. ...
,
HIAB Hydrauliska Industri AB (HIAB) is a Swedish manufacturer of loader cranes, demountable container handlers, forestry cranes, truck-mounted forklifts and tail lifts. The company is owned by the Cargotec Corporation. History The name, Hiab, co ...
and Johnston Roadsweepers. In late 2001 Steelbro acquired Klaus Transportsysteme GmbH & Co. of
Memmingen Memmingen (; Swabian: ''Memmenge'') is a town in Swabia, Bavaria, Germany. It is the economic, educational and administrative centre of the Danube-Iller region. To the west the town is flanked by the Iller, the river that marks the Baden-Wü ...
, Germany. Another Sidelifter manufacturer, known for pioneering a number of the early concepts used in the industry during the 1960s. In 2003 the company began marketing a new type of container, designed to drop cargo such as coke directly from the bottom of the container into the hold of a ship. In 2005, about 2000 litres of diesel fuel from Steelco's Sockburn plant leaked into the Heathcote River after a thief stole fuel and left the nozzle running on the ground. In 2010 Steelbro was involved in a patent infringement suit with Swedish company Hammar Maskin. IN 2011 the company received a patent for a new stabilizer design. In 2013, the sidelifters division of Steelbro was placed in receivership, after which the NZ distribution of the equipment was taken over by TMC Trailers. The company's plant in Christchurch was closed. Steelbro Group moved Sidelifter manufacturing to its other facilities in Asia. In 2014, the sidelifters division of Steelbro was purchased by Howard Porter and continues the operation of the global business


Sidelifters

Although Steelbro still manufacture customized semi-trailers, the main product manufactured is the cranes and trailer combined as a
Sidelifter A sidelifter is a specialised vehicle or semi-trailer used to hoist and transport ISO standard intermodal containers over longer distances. Overview The sidelifter loads and unloads containers via a pair of hydraulic powered cranes mounted at ea ...
. The New Zealand manufacturer assembles components from a number of different international sources in the Christchurch factory before shipping to customers worldwide."Technology third-biggest export"
''Business Today'', BY BEN HEATHER, 2 February 2010
The capacities of variants range from 4
tonne The tonne ( or ; symbol: t) is a unit of mass equal to 1000  kilograms. It is a non-SI unit accepted for use with SI. It is also referred to as a metric ton to distinguish it from the non-metric units of the short ton ( United State ...
s to 45 tonnes. The most common models are rated to a maximum of 36 tonnes. A range of crane models are offered by the company with model numbers reflecting the capacity of the crane pair and design variant. For example, the SB360 is the first generation design of Sidelifter cranes capable of lifting a maximum 36 tonne as a pair. Likewise the SB362 is a third generation design with the same maximum lift capacity.


References


External links

* {{Official website Manufacturing companies of Australia Defunct companies of New Zealand Companies based in Christchurch