Steel Reserve, also known as 211, is an American

lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage" ...

brand owned and produced by Steel Brewing Company, which is owned by

Miller A miller is a person who operates a Gristmill, mill, a machine to grind a grain (for example corn or wheat) to make flour. Mill (grinding), Milling is among the oldest of human occupations. "Miller", "Milne" and other variants are common surname ...

, a subsidiary of

Molson Coors The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 ...

. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and " High Gravity Lager", respectively. It has a high alcohol content (typically 8.1%

ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

). It was introduced in 1994.

General

Steel Reserve is sold in bottles. It also is distributed in cans, bottles, cans in packs of four or six, and cans in packs of six or twelve. In 2016 the company replaced its 40 oz. narrow-neck glass bottles with 42 oz. wide-neck, shatterproof plastic bottles.

Availability

The 40-ounce, 8.1%

variety is widely available throughout the US; however, some states require the beverage to be sold as a diluted 6.0% ABV and in Utah 5.0% ABW within accordance of state law. In 2015, a new lineup of fruit flavored 8.0% ABV 16 fl. oz. cans was introduced in the United States. Flavors include: BLK Berry, Hard Pineapple, Spiked Punch, Spiked Razz, and Spiked Watermelon.

Awards and ratings

In 2012, Steel Reserve 8.1% ABV received the gold medal in the category of 'American-Style Premium Lager or Specialty Lager' at the

World Beer Cup The World Beer Cup is an international beer competition organized by the Brewers Association, a trade group representing America's small and independent craft brewers. It is the largest competition in the beer industry and has been described as " ...

. Additionally, the

American malt liquor Malt liquor is a type of mass market beer with high alcohol content, most closely associated with North America. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. In common usage, it refe ...

style ale has been rated within the 83 percentile earning the ''good'' rating by

Beeradvocate Beer rating is assessing and evaluating beer using a point system. The process is similar to that used in beer judging competitions, such as those organised by the Beer Judge Certification Program (BJCP) in America, though the participants are cons ...

, while users of the site have accumulated a rating of 60 - ''poor'' (2017). Alternatively,

Ratebeer Beer rating is assessing and evaluating beer using a point system. The process is similar to that used in beer judging competitions, such as those organised by the Beer Judge Certification Program (BJCP) in America, though the participants are cons ...

has given an accumulative rating of ''0'' overall and ''10'' for overall style.

Competitor response

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

also adopted the "High Gravity" nomenclature, referring to the term

specific gravity Relative density, or specific gravity, is the ratio of the density (mass of a unit volume) of a substance to the density of a given reference material. Specific gravity for liquids is nearly always measured with respect to water (molecule), wa ...

, a measurement used to quantify the sugars available to produce alcohol in a

fermented beverage This is a list of fermented foods, which are foods produced or preserved by the action of microorganisms. In this context, fermentation typically refers to the fermentation of sugar to alcohol using yeast, but other fermentation processes involv ...

, which may give an indication of alcohol content, and released

Hurricane High Gravity Lager Anheuser-Busch, a wholly owned subsidiary of AB InBev, Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 2 ...

with the same alcohol content, container sizes, and similar price.

Advertising

Reverend Horton Heat The Reverend Horton Heat is the stage name of American musician James C. Heath (born 1959) as well as the name of his Dallas, Texas-based psychobilly trio. Heath is a singer, songwriter and guitarist. A ''Prick'' magazine reviewer called Heath ...

and

the Ramones The Ramones were an American punk rock band that formed in the New York City neighborhood of Forest Hills, Queens, in 1974. They are often cited as the first true punk rock group. Despite achieving a limited commercial appeal in the United ...

YouTube , Ramones 1995 Steel Reserve audio only
/ref> were commissioned to release several radio jingles for the beverage in the 1990s.

References

External links

The Steel Brewing Company
{{Malt liquors Molson Coors brands