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StatSheet was an online sports content network based in Durham, North Carolina, which was powered by an automated publishing platform. The network included 345 sites - one for every Division 1 college basketball team. The company had previously announced that the network would continue to grow, and would include sites covering nearly every college and professional sport by the end of 2011. StatSheet was founded in 2007 by Robbie Allen, a 13-year veteran of Cisco, where he worked as an engineer in their IT department. The company provided detailed statistics for NCAA basketball,
college Football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football rules first gained popularity in the United States. Unlike most ...
, NASCAR, and the
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
. In addition, the company provided a service called Embed StatSheet, which allowed customers to integrate historical or real-time stats, charts, and other graphical elements on a website or blog. Each sponsored site provided real time updates, game previews, game recaps, injury updates and other reports, all published automatically using no human journalists, bloggers, or other writers. StatSheet also provided users with access to its data visualization platform designed to organize, generate, and deliver relevant real-time and historical
statistics Statistics (from German language, German: ''wikt:Statistik#German, Statistik'', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of ...
through a central portal. Users could query these statistics, build custom graphs and charts, and receive real-time updates on specific players and teams. Data was available for leagues, teams, players, coaches, and
referee A referee is an official, in a variety of sports and competition, responsible for enforcing the rules of the sport, including sportsmanship decisions such as ejection. The official tasked with this job may be known by a variety of other titl ...
s. StatSheet changed its name to
Automated Insights Automated Insights ("Ai") is an American-based technology company that specializes in natural language generation (NLG) software that turns big data into readable narratives. Automated Insights produced 300 million pieces of content in 2013, whi ...
in 2011 to mark its expansion into non-sports topics such as
finance Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of fina ...
and real estate.


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Basketball mass media {{Sport-stub