Star Bharat (formerly Life OK) is an Indian Hindi language

general entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousand ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel operated by

Disney Star Disney Star Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India. It is headquartered in Mumbai, Maharashtra. Disney Star network runs more than 70 TV channels in eight languages, reac ...

a subsidiary of

Disney India The Walt Disney Company India Private Limited, known simply as Disney India, is the Indian subsidiary of the Indo Pacific region of the American media and entertainment conglomerate The Walt Disney Company and headquartered in Mumbai, Maharasht ...

History

The channel was first launched as Star One on 1 November 2004 as an Indian subscription television youth channel that primarily broadcast in Hindi. Part of News Corporation's Star TV network in Asia and distributed internationally by Fox International channels. In November 2006, Star One and

Star Gold Disney Star Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India. It is headquartered in Mumbai, Maharashtra. Disney Star network runs more than 70 TV channels in eight languages, reac ...

were launched in the UK on Sky. Star One was rebranded as

Life OK Life OK was an Indian pay television channel owned by Star India. It was launched on 18 December 2011 replacing Star One. It also started airing in the United States on 1 March 2012, and in the United Kingdom and Ireland on 28 May of that same ...

in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat. On 30 December 2020, Disney announced that the Star branding would be replaced with the Utsav branding from 22 January 2021. On 22 January 2021, Star Bharat became

Utsav Bharat Utsav Bharat (formerly known as Star Bharat UK) is a European Hindi pay television channel owned by Disney Star which is a part of Walt Disney Company India. It telecasts family dramas, mythological, historical, crime, romantic and comedy ...

, and this change is currently effective in parts of Europe. Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show

Swayamvar - Mika Di Vohti Svayamvara ( sa, स्वयंवर, svayaṃvara, translit-std=IAST), in ancient India, was a method of marriage in which a woman chose a man as her husband from a group of suitors. In this context, in Sanskrit means 'self' and means 'g ...

. The new slogan was ''Dil Deke Dekho Zara'' (Give Your Heart and See). The Star wordmark in the logo is no longer uppercase but is now identical to the Star wordmark in the logos of

Star Jalsha Star Jalsha is an Indian Bengali language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It broadcasts Bengali-language programming, such as Soap opera ...

Star Pravah Star Pravah is an Indian Marathi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It was launched on 24 November 2008. Its programming consists ...

Star Suvarna Star Suvarna is an Indian Kannada language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The channel telecasts Kannada language programmes such as dra ...

and the newly launched

Star Kiran Star Kiran is an Indian Odia language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The channel has been launched on 6 June 2022. It broadcasts Odia t ...

. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by

during its rebrand in late 2020.

Programming

References

{{STAR Hindi-language television channels in India Television stations in Mumbai Television channels and stations established in 2017 Disney Star