ABS-CBN Center for Communication Arts, Inc.,
doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the
talent agency owned by
ABS-CBN Corporation based in
Quezon City,
Metro Manila, Philippines that was founded in 1992.
History
In April 1992,
Freddie M. Garcia, then ABS-CBN executive vice president and general manager, and
Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network. Star Magic was created to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before joining in the
Philippine television and
film industry such as the television shows of
ABS-CBN and
Star Cinema
ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
films, commercial projects, and corporate events.
On June 26, 2011, the company celebrated its 19th anniversary on ''
ASAP Rocks''. It also launched the new website and the new music video with the current artists of the company.
In 2019, Star Magic hosted a ''
Mobile Legends: Bang Bang'' event with 4 teams of celebrities.
In 2020, following the
expiration and subsequent denial of ABS-CBN's franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to
Brightlight Productions and later to
GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021.
In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching
ABS-CBN's theatre arm Teatro Kapamilya.
See also
*
Sparkle
*
Rise Artists Studio
References
External links
*
{{ABS-CBN
1992 establishments in the Philippines
Talent agencies of the Philippines
Assets owned by ABS-CBN Corporation