Star in the Hood Unltd. (or ''S.I.T.H'') is an international mid-range to luxury clothing company founded by music managers Archie Lamb and Jack Foster. The company is named after Tinchy Stryder's pseudonym Star in the Hood from 2006. Star in the Hood specializes in men's, and women's lifestyle streetwear and accessories, stocked at

JD Sports JD Sports Fashion plc, more commonly known as JD Sports or JD, is a British sports-fashion retail company based in Bury, Greater Manchester, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Pentlan ...

in 155 stores in the United Kingdom, also in Europe, and Southeast Asia. The items are produced in very limited quantities.

History

In 2010, Star in the Hood entered a partnership with JD Sports. Following the brand partnering with JD Sports and Danquah's business deal with Roc Nation LLC in June 2010, Danquah and Sean "Jay-Z" Carter were in talks on how best to expand the brand further. In September 2011, Star in the Hood created the

hip-hop fashion Hip hop fashion (also known as rap fashion) is a style of clothing, dress originating from Urban African Americans, Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. ...

brand MIGI Clothing. In December 2011, Star in the Hood began its steps to creating its

flagship A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...

stores in Asia. In May 2012, Star in the Hood began its steps to expand its range and start creating

suit A suit, lounge suit, or business suit is a set of clothes comprising a suit jacket and trousers of identical textiles worn with a collared dress shirt, necktie, and dress shoes. A skirt suit is similar, but with a matching skirt instead of tr ...

dress shoe A dress shoe (U.S. English) is a shoe to be worn at smart casual or more formal events. A dress shoe is typically contrasted to an athletic shoe. Dress shoes are worn by many as their standard daily shoes, and are widely used in dance, for part ...

s, footwear, lingerie, and

undergarment Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

s.,

Design

The clothing is designed with input from tailors,

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

designers, and Danquah. Star in the Hood has also collaborated with many other famous brands, such as

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

G-Shock The G-Shock is a line of watches manufactured by the Japanese electronics company Casio, designed to resist mechanical stress, shock and vibration. G-Shock is an abbreviation for ''Gravitational Shock''. The watches in the G-Shock line are desi ...

, and

Apple Inc Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

, and collaborated and worn by musicians and people such as

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

Alexis Jordan Alexis Jordan (born April 7, 1992) is an American singer and actress from Columbia, South Carolina. Jordan rose to fame as a contestant on the first season of ''America's Got Talent'' in 2006 at the age of 14. After being eliminated from the sho ...

, Emily Deyn (Sister of

Agyness Deyn Agyness Deyn (; born Laura Michelle Hollins; 16 February 1983) is an English model and actress. She is best known for her successful modelling career in the 2000s, and has been called one of the decade's top models. Since her retirement from mod ...

Frankie Sandford Francesca Bridge ( Sandford, born 14 January 1989) is an English singer, formerly a member of S Club Juniors and a member of girl group The Saturdays. She is signed to Fascination and Polydor labels. Bridge began her career when she auditioned f ...

Tinie Tempah Patrick Chukwuemeka Okogwu (born 7 November 1988), better known by his stage name Tinie Tempah, is a British rapper. He has been signed to Parlophone Records since 2009, a subsidiary of Warner Music Group. He created his own entertainment compa ...

Jodie Connor Jodie Melanie Connor (born 8 May 1981) is an English singer, songwriter and Goodwill ambassador. Connor's first number-one charted song was as a guest vocalist on Roll Deep's number-one single " Good Times". She was later signed by Polydor Re ...

, and Maria Falbo (Female Professional skateboarder).

References

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External links

Star in the Hood
Clothing brands Companies based in Norwich Clothing companies established in 2006 High fashion brands Luxury brands British companies established in 2006