Stanley Weston (born: Stanley Alan Weinstein; April 1, 1933 – May 1, 2017) was an American inventor and licensing agent who created the

G.I. Joe ''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), Ac ...

toy line in 1963, as well as the very concept of the

action figure An action figure is a poseable character (arts), character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are ...

. Weston later sold the rights to his invention, which he called "outfitted action figures", to

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

for just $100,000 dollars. He later created his own company, Leisure Concepts, which represented and licensed products based on the likeness of

Farrah Fawcett Farrah Leni Fawcett (born Ferrah Leni Fawcett; February 2, 1947 – June 25, 2009) was an American actress. A four-time Primetime Emmy Award nominee and six-time Golden Globe Award nominee, Fawcett rose to international fame when she playe ...

Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...

, and

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

. During the 1980s, Weston oversaw the creation of the '' ThunderCats''

animated series An animated series is a set of animated works with a common series title, usually related to one another. These episodes should typically share the same main characters, some different secondary characters and a basic theme. Series can have either ...

(1985–1989), which spawned the successful ThunderCats toyline.

Biography

Weston was born Stanley Alan Weinstein in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

on April 1, 1933. He attended

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...

(NYU) before enlisting to the

United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...

during the

Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...

. He returned to New York City after the war and completed his

master's degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.

at New York University. Shortly after completing his master's degree, Weston joined a relatively new, emerging segment of the retail and entertainment industries, known as

licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

and

merchandising Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

. He became a licensing agent who oversaw branding negotiations for

Soupy Sales Milton Supman (January 8, 1926 – October 22, 2009), known professionally as Soupy Sales, was an American comedian, actor, radio-television personality, and jazz aficionado. He was best known for his local and network children's television serie ...

and

Twiggy Dame Lesley Lawson (''née'' Hornby; born 19 September 1949) is an English model, actress, and singer, widely known by the nickname Twiggy. She was a British cultural icon and a prominent teenaged model during the swinging '60s in London. ...

during the 1960s. Weston became interested in a possible military toy line from frequent trips to an Army-Navy surplus store in New York City, as well as the military articles in the

Encyclopedia Britannica An encyclopedia (American English) or encyclopædia (British English) is a reference work or compendium providing summaries of knowledge either general or special to a particular field or discipline. Encyclopedias are divided into articles ...

, according to accounts written by his brother, Jay Weston. Weston also scoured thrift stores for military uniforms and

paraphernalia Paraphernalia most commonly refers to a group of apparatus, equipment, or furnishing used for a particular activity. For example, an avid sports fan may cover their walls with football and/or basketball paraphernalia. Historical legal term In l ...

. Unlike most toy lines, Weston created

without a backstory, specific enemy or mission. Stanley Weston was inducted into the inaugural class of the Licensing Industry Hall of Fame for his invention to action figures and G.I. Joe. He beat other well known figures, including Walt Disney, for induction into the Hall of Fame. Stanley Weston died in

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, on May 1, 2017, at the age of 84. He is survived by his three children, Cindy Weston Winebaum (married to

Jake Winebaum Jake Winebaum (born 1959) is an American entrepreneur. Winebaum is the founder of FamilyFun magazine, Business.com, Brighter.com and co-founder of eCompanies and Applied Cognition. Early life Winebaum’s father, Sumner, was an advertising e ...

), Steve and Brad; his brother, Jay Weston; and his half-sister, Ann Sowers.

References

{{DEFAULTSORT:Weston, Stanley 1937 births 2017 deaths American inventors 20th-century American Jews United States Army personnel of the Korean War Businesspeople from New York City New York University alumni Toy inventors 20th-century American businesspeople 21st-century American Jews