Standard Hotels is a group of seven

boutique hotel Boutique hotels are small inventory, design driven, unique hotels with their own character, personality and storytelling at the heart of their concept. Positioning is secondary for these hotels as they focus on authenticity and personalization ...

s in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

(

Meatpacking District The Meatpacking District is a neighborhood in the New York City borough of Manhattan that runs from West 14th Street south to Gansevoort Street, and from the Hudson River east to Hudson Street. The Meatpacking Business Improvement District along ...

and East Village),

Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Maldives Maldives (, ; dv, ދިވެހިރާއްޖެ, translit=Dhivehi Raajje, ), officially the Republic of Maldives ( dv, ދިވެހިރާއްޖޭގެ ޖުމްހޫރިއްޔާ, translit=Dhivehi Raajjeyge Jumhooriyyaa, label=none, ), is an archipelag ...

Ibiza Ibiza (natively and officially in ca, Eivissa, ) is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is from the city of Valencia. It is the third largest of the Balearic Islands, in Spain. Its l ...

, and

Hua Hin Hua Hin ( th, หัวหิน, ) is one of eight districts (''amphoe'') of Prachuap Khiri Khan province in the northern part of the Malay Peninsula in Thailand. Its seat of government, also named Hua Hin, is a beach resort town. The district ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

. The hotels are operated by Standard International Management. The two original properties in Hollywood and

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

closed in 2021 and 2022 respectively.

History

The first Standard Hotel, The Standard, Hollywood, opened on the

Sunset Strip The Sunset Strip is the stretch of Sunset Boulevard that passes through the city of West Hollywood, California. It extends from West Hollywood's eastern border with the city of Los Angeles near Marmont Lane to its western border with Beverly H ...

in 1999 in

West Hollywood, California West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...

. It was developed by Andre Balazs Properties. The structure was originally built in 1962 as the Thunderbird Motel, and had become a retirement home when Balazs purchased and remodeled it. Original investors in the Hollywood hotel were Leonardo DiCaprio,

Cameron Diaz Cameron Michelle Diaz (born August 30, 1972) is an American actress. With a variety of works in film, she is widely recognised for her work in romantic comedies and animation. Diaz has received various accolades, including nominations for ...

Benicio del Toro Benicio Monserrate Rafael del Toro Sánchez (born February 19, 1967) is a Puerto Rican actor and producer. He has garnered critical acclaim and numerous accolades, including an Academy Award, a BAFTA Award, a Golden Globe Award, two Screen A ...

D'arcy Wretzky D'arcy Elizabeth Wretzky-Brown (born May 1, 1968) is an American musician. She is the original bass player of the alternative rock band the Smashing Pumpkins and is credited on their first six studio albums. She left the band in 1999. Biograp ...

and

James Iha (born March 26, 1968) is an American rock musician. He is best known as a guitarist and co-founder of the alternative rock band the Smashing Pumpkins. He was a member until the initial breakup in 2000. Among his musical projects of recent years ...

. In 2002, a twelve-story, marble-clad building formerly known as

Superior Oil Company Building The Superior Oil Company Building, currently The Standard Downtown LA and previously the Bank of California Building,

(completed in 1956) was converted into The Standard, Downtown LA. The renovation was designed by

Koning Eizenberg Architecture, Inc. Koning Eizenberg Architecture (KEA) is an architecture firm located in Santa Monica, California established in 1981. The firm is recognized for a range of project types including: adaptive reuse of historic buildings, educational facilities, comm ...

, and included the addition of a roof-top pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the

National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic v ...

. In 2006, The Standard Hotels expanded to Miami Beach, where they opened The Standard Spa, Miami Beach. Located on Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel. In 2008, The Standard Hotels brand completed their most ambitious project to date, with the opening of The Standard, High Line. It was the first time the brand built a property from the ground up, rather than renovating an older space. The design was the work of the Ennead Architects. In 2011, Andre Balazs properties completed the acquisition of The Cooper Square Hotel. The building was gutted and transformed into The Standard, East Village. In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International. In July 2019, a property in London opened. On November 1, 2019, a property in Maldives opened. The Standard Hollywood, which closed temporarily in 2020 due to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, closed permanently on January 22, 2021, due to a 2019 increase in the lease price on the hotel and the economic impact of the

. The Standard Downtown LA, which also closed temporarily in 2020 due to the

, never reopened, was closed permanently on January 22, 2022.

Locations

*The Standard Spa, Miami Beach (

Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and artificial island, man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the ...

), a holistic and hydrotherapy spa hotel on

Biscayne Bay Biscayne Bay () is a lagoon with characteristics of an estuary located on the Atlantic coast of South Florida. The northern end of the lagoon is surrounded by the densely developed heart of the Miami metropolitan area while the southern end is la ...

– 2006 *

The Standard, High Line The Standard, High Line, formerly The Standard, is an 18-story luxury boutique hotel located at 848 Washington Street between West 13th and Little West 12th Streets in the Meatpacking District of Manhattan, New York City. It stands above str ...

(

), straddling the

High Line The High Line is a elevated park, elevated linear park, greenway (landscape), greenway and rail trail created on a former New York Central Railroad spur on the West Side (Manhattan), west side of Manhattan in New York City. The High Line's ...

in the

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

– 2008 *

The Standard, East Village The Standard, East Village, formerly the Cooper Square Hotel, is a 21-story high-rise luxury hotel located at 25 Cooper Square in lower Manhattan, New York City. The tower was designed by Carlos Zapata Studio and structurally engineered by Les ...

(

), formerly the Cooper Square Hotel – 2011 *The Standard, London – 2019 *The Standard, Maldives – 2019 *The Standard, Hua Hin – 2021 *The Standard, Ibiza – 2022 *The Standard, Bangkok Mahanakhon – 2022

Upcoming locations

*The Standard, Melbourne – 2023 *The Standard, Singapore – 2023 *The Standard, Lisbon – 2024 *The Standard, Dublin – 2024 *The Standard, Brussels – 2025

Former locations

*The Standard Hollywood in

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...

– 1999–2021 *The Standard, Downtown LA, formerly the

Superior Oil Company Building The Superior Oil Company Building, currently The Standard Downtown LA and previously the Bank of California Building,

– 2002–2022

References

Notes Bibliography * * * *

External links

Standard Hotels website
{{Hotel chains Hotel chains in the United States Hospitality companies of the United States Boutique resort chains