StairMaster is an American company specializing in the design and production of
fitness equipment. They sell cardiovascular and strength equipment such as stair climbing machines, TreadClimber cardio machines and
dumbbell sets. The Stairmaster was so widely used that people referred to nearly all other brands of step climbers as StairMasters.
History
StairMaster was founded by Lanny Potts, Jim Walker, and George Schupp and launched by Tri-Tech, Inc. of
Tulsa, Oklahoma
Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region with ...
in 1983 at the
National Sporting Goods Association
The National Sporting Goods Association (NSGA) is an American industry trade group representing retailers, wholesalers and manufacturers of sports equipment
Sports equipment, sporting equipment, also called sporting goods, are the tools, mat ...
trade show. The first piece of equipment, StairMaster 5000, was a rotating staircase machine. In March 1984 the StairMaster 5000 was replaced with the StairMaster 6000. Mechanically the StairMaster 6000 was virtually identical to its predecessor, but the 6000 displayed workout information on a digital screen.
The StairMaster 4000 was developed next, and featured adjustable pedals to simulate stairs.
The Stairmaster was patented in 1987 and soon after other companies offered versions of stair type exercise equipment. In 1991 StairMaster Exercise Systems, sued
Temecula, California
Temecula (; es, Temécula, ; Luiseño: ''Temeekunga'') is a city in southwestern Riverside County, California, United States. The city had a population of 110,003 as of the 2020 census and was incorporated on December 1, 1989. The city is a t ...
based Tru-Trac Therapy Products Inc. who made the "Aero-Step" alleging that their 1987 patent was infringed upon.
As of 1989, the StairMaster 4000 was the company's most popular model, which Aron Kahn of the ''
Ottawa Citizen
The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada.
History
Established as ''The Bytown Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the '' ...
'' attributed to its affordability and implementation of
positive reinforcement
In behavioral psychology, reinforcement is a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus. This strengthening effect may be measured as a higher freq ...
through an on-screen display of goals and congratulatory messages. The company developed another piece of exercise equipment in 1987, when it released the Gravitron, which focused on muscles in the upper body. It quickly became popular among gym-goers, although Karen Avenso of
New York Daily News
The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ta ...
noted that it "
ookedmore intimidating - and harder to program - than a
VCR
A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other source on a removable, magnetic tape videocassette, and can play back the recording. ...
.@
In 1992, Tri-Tech Inc. merged with merged with Randal Sports / Medical Products. After this point, the company begin doing business as Stairmaster Sports / Medical Products. The company was then sold to Gardenway, Inc. in 1995, who subsequently sold it to Rutledge Partners, a private equity fund, in 1997.
The company was acquired by
Nautilus, Inc., the owner of
Bowflex
Bowflex is the brand name for a series of fitness training equipment, marketed and sold by Nautilus, Inc. Based in Vancouver, Washington, it sells its products through direct, retail and international channels. The first Bowflex product, Bowflex ...
and
Schwinn Bicycle Company
The Schwinn Bicycle Company is an American company that develops, manufactures and markets bicycles under the eponymous brand name.
The company was originally founded by Ignaz Schwinn (1860–1948) in Chicago in 1895. It became the dominant manuf ...
, in 2002 as part of Nautilus' expansion in the late 1990s and early 2000s.
Nautilus was affected by the
Great Recession in the United States
The Great Recession in the United States was a severe financial crisis combined with a deep recession. While the recession officially lasted from December 2007 to June 2009, it took many years for the economy to recover to pre-crisis levels of ...
, losing almost $225 million in revenue between 2007 and 2010. As a result, Nautilus sold the Stairmaster brand to Core Health and Fitness in 2009,
as its stock reached its lowest point.
A 2016 ''
Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' article titled: "A Tougher Workout Than a StairMaster: The Stepmill" stated that many gyms were replacing their Stairmasters with a machine called a "Stepmill". The article went on to state that the Ecofit Company compiled data from 967 fitness centers and determined that Stepmills were being used 18 times as often as Stairmasters. People were seeking a workout that was both shorter and tougher. Stairmaster now manufactures their own stepmill product which they named "The Guuntlet".
Product timeline
{{unreferenced section, date=December 2022
StepMill
1983 – StairMaster 5000
1984 – StairMaster 6000
1988 – Gauntlet
1991 – StepMill 7000PT
2008 – StepMill 916 (SM916)
2011 – StepMill 5 (SM5)
2012 – StepMill 3 (SM3)
StairClimber
1986 – StairMaster 4000 PT
1998 – StairMaster 4400 PT & CL
1999 - StairMaster 4600 PT & CL
2008 – StairClimber 916 (SC916)
2011 – StairClimber 5 (SC5)
Gravitron
1989 – Gravitron 8000
1997 – Gravitron 2000 AT
Additional products
2011 – TwistLock Dumbbells
2013 – TreadClimber
External links
StairMaster websiteStairMaster FR website
References
Exercise equipment
Stairs
Manufacturing companies based in Washington (state)
Companies based in Vancouver, Washington
American companies established in 1983
Manufacturing companies established in 1983
1983 establishments in Oklahoma
Exercise_equipment_companies