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Staedtler SE () is a German multinational
stationery Stationery refers to writing materials, including cut paper, envelopes, continuous form paper, and other office supplies. Stationery usually specifies materials to be written on by hand (e.g., letter paper) or by equipment such as computer p ...
manufacturing company based in
Nuremberg Nuremberg (, ; ; in the local East Franconian dialect: ''Nämberch'' ) is the Franconia#Towns and cities, largest city in Franconia, the List of cities in Bavaria by population, second-largest city in the States of Germany, German state of Bav ...
. The firm was founded by J.S. Staedtler (1800–1872) in 1835 and produces a large variety of
stationery Stationery refers to writing materials, including cut paper, envelopes, continuous form paper, and other office supplies. Stationery usually specifies materials to be written on by hand (e.g., letter paper) or by equipment such as computer p ...
products, such as
writing implement A writing implement or writing instrument is an object used to produce writing. Writing consists of different figures, lines, and or forms. Most of these items can be also used for other functions such as painting, drawing and technical drawing, ...
s (including
technical drawing Technical drawing, drafting or drawing, is the act and discipline of composing drawings that visually communicate how something functions or is constructed. Technical drawing is essential for communicating ideas in industry and engineering. ...
instruments), art materials, and
office supplies Office supplies are consumables and equipment regularly used in offices by businesses and other organizations, required to sustain office operations. For example, office supplies may be used by individuals engaged in written communications, rec ...
. Staedtler claims to be the largest European manufacturer of wood-cased pencils,
overhead projector An overhead projector (often abbreviated to OHP), like a Movie projector, film or slide projector, uses light to Projector, project an enlarged image on a Projection screen, screen, allowing the view of a small document or picture to be shared ...
pens,
mechanical pencil A mechanical pencil or clutch pencil is a pencil with a replaceable and mechanically extendable solid pigment core called a "lead" . The pencil lead, lead, often made of graphite, is not bonded to the outer casing, and the user can mechanically e ...
s,
leads Lead () is a chemical element; it has Chemical symbol, symbol Pb (from Latin ) and atomic number 82. It is a Heavy metal (elements), heavy metal that is density, denser than most common materials. Lead is Mohs scale, soft and Ductility, malleabl ...
, erasers, and modelling clays. Staedtler has over 26 global subsidiaries and nine manufacturing facilities. Almost two thirds of the production is in four facilities in Nuremberg, Germany. Some of its products are made in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. Its "''Noris"'' line of pencils is extremely common in British schools.


History

The origins of the brand can be traced to the 17th century, when Friedrich Staedtler took over the full pencil manufacturing process, from the lead to the wood. However, that activity was forbidden by the Council of Nuremberg, which stated that the manufacturing had to be developed by two different experts. Staedtler's work eventually helped to abolish that regulation, thereby facilitating the work of other pencil manufacturers in Nuremberg. The company was founded by Johann Sebastian Staedtler in 1835 as a pencil factory in
Nuremberg Nuremberg (, ; ; in the local East Franconian dialect: ''Nämberch'' ) is the Franconia#Towns and cities, largest city in Franconia, the List of cities in Bavaria by population, second-largest city in the States of Germany, German state of Bav ...
, but the roots of the company are traced back to 1662, when references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals. Staedtler received permission from the municipal council to produce black lead, red chalk and pastel pencils in his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.Quality and history
on Staedtler website
In 1900, Staedtler registered the ''
Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...
'' brand, representing the
Ancient Roman In modern historiography, ancient Rome is the Roman people, Roman civilisation from the founding of Rome, founding of the Italian city of Rome in the 8th century BC to the Fall of the Western Roman Empire, collapse of the Western Roman Em ...
god of war A war god in mythology associated with war, combat, or bloodshed. They occur commonly in polytheism, polytheistic religions. Unlike most gods and goddesses in polytheistic religions, monotheistic deities have traditionally been portrayed in their ...
, along with the ''head of Mars'' logo.Logotipo de Staedlter
on Ofistore.com
Quality and history
on Staedtler website
The Mars name was used for some lines of products. Staedtler products were distributed in Italy in the same year. In 1901 the company launched the ''Noris'' brand.
by María Matos Elices on ''El País''
In 1922 a
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
subsidiary was established in New York, followed four years later by a
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
ese subsidiary. In 1937 the name was changed to ''Mars Pencil and Fountain Pen Factory'' and the product range was expanded to include mechanical writing instruments. In 1949, Staedtler began the production of ballpoint pens, which started to be widely used instead of fountain pens (although Staedtler still produces the latter today). In 1950 propelling pencils (or
mechanical pencil A mechanical pencil or clutch pencil is a pencil with a replaceable and mechanically extendable solid pigment core called a "lead" . The pencil lead, lead, often made of graphite, is not bonded to the outer casing, and the user can mechanically e ...
s) began to be manufactured, the first being made out of
wood Wood is a structural tissue/material found as xylem in the stems and roots of trees and other woody plants. It is an organic materiala natural composite of cellulosic fibers that are strong in tension and embedded in a matrix of lignin t ...
. Four years later, the "Lumocolor" brand was registered. This brand was used to design the wide range of Staedtler markers. The head of Mars became the Staedtler definitive logo in 1958.Logotipo de Staedlter
on Ofistore.com
This logo has had several style modifications since then, the last in 2001. In 1962 the company began producing
technical pen A technical pen is a specialized instrument used by an engineer, architect, or drafter to make lines of constant width for architectural drawing, architectural, Engineering drawing, engineering, or technical drawings. Technical pens may use ei ...
s. In 1967 the Italian subsidiary, in Milan, was established. In the 1970s, Staedtler bought the Neumarkt factory, which used to be the Eberhard Faber factory. Nevertheless, in 2009 Staedtler sold the rights to the brand "Eberhard Faber" to Faber-Castell, although the company kept the Neumarkt factory, where Staedtler makes wood pencils nowadays.Visiting Staedtler's Nuremberg factory
14 Sep 2016
The company celebrated its 175th anniversary in 2010. Since then, Fimo modelling clay and the Mali, Aquasoft and several other brands have been marketed under the Staedtler name.


Products

Staedtler's products include: ''Noris'', ''Mars Lumograph'' (pencils); ''Mars plastic'' (erasers); ''925-'' series (mechanical pencils), ''Mars micro'' (pencil leads); ''Triplus'' (fineliners); ''Textsurfer'' (highlighters); ''Lumocolor'' (markers, colored pencils, etc.)The following table lists all the Staedtler product lines:Staedtler products
retrieved 4 December 2019


Awards

Staedtler has won awards for its products, most recently for the Wopex Graphite Pencils (designed with "Teams Design") and the Triplus line.


2008

* Red Dot Award, Lumocolor Twister Dry MarkersAnnouncement of 2008 Red Dot Award
/ref>


2009

* Bio Composite of the Year, Wopex Graphite Pencils2009 Bio Composite of the Year Award
* ISH Design Plus Award, Wopex Graphite Pencils
/ref> * Red Dot Award, Triplus 776 Mechanical Pencils


2011

* Red Dot Award, Triplus 426 Ballpoint Pens


See also

* Faber-Castell * Rotring


References


External links

* {{Portal bar, Companies Manufacturing companies based in Nuremberg Art materials brands German brands Companies established in 1835 Pencil brands Office supply companies of Germany Pen manufacturers Manufacturing companies established in 1835 Oil paint brands Ink brands