St. Collins Lane
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St. Collins Lane is a
shopping centre A shopping center (American English) or shopping centre (Commonwealth English), also called a shopping complex, shopping arcade, shopping plaza or galleria, is a group of shops built together, sometimes under one roof. The first known collec ...
completed in 2016, designed by
ARM Architecture ARM (stylised in lowercase as arm, formerly an acronym for Advanced RISC Machines and originally Acorn RISC Machine) is a family of reduced instruction set computer (RISC) instruction set architectures for computer processors, configured ...
, which stretches between
Collins Collins may refer to: People Surname Given name * Collins O. Bright (1917–?), Sierra Leonean diplomat * Collins Chabane (1960–2015), South African Minister of Public Service and Administration * Collins Cheboi (born 1987), Kenyan middle- ...
and Little Collins streets in
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, Australia. Previously there were restaurants, arcades and hotels on the site. It leads directly into the Walk Arcade at the northern end, and faces Centre Place across Collins Street at the southern end, forming part of a chain of arcades and lanes which lead from
Flinders Street station Flinders Street railway station is a train station located on the corner of Flinders Street, Melbourne, Flinders and Swanston Street, Swanston streets in the Melbourne city centre, central business district (CBD) of Melbourne, Victoria (Austral ...
to
Melbourne Central Shopping Centre Melbourne Central is a large shopping centre, office, and public transport hub in the city of Melbourne, Victoria, Australia. The complex includes the Melbourne Central Shopping Centre, which was refurbished in 2005 by architects Ashton Raggatt ...
through the blocks between Elizabeth and Swanston streets.


History

Starting in the late 1870s, this block of Collins Street was home to the city's most fashionable stores, such as milliners, glove-importers, portrait painters, photographers and hairdressers. Businesses such as George's Emporium, Allan's and Glen's music and Mullens' Bookshop and Lending Library drew the cream of Melbourne society. The act of promenading here became a social pastime, known as ‘doing the block’, and the street became known simply as "The Block", a title taken up by the
Block Arcade The Block Arcade is an historic shopping arcade in the central business district of Melbourne, Victoria, Australia. Constructed between 1891 and 1893, it is considered one of the late Victorian era's finest shopping arcades and ranks among Melbou ...
, built 1890-93. Gunstler's Cafe (at about 280 Collins Street) was established in 1879 and was amongst the most fashionable restaurants in the city. In 1890 it was renamed the Vienna Café, which in 1908 was purchased by Greek Australian restaurateur
Antony J. Lucas Antony John Jereos Lekatsas (1862–1946), best remembered as Anthony J. J. Lucas, was an influential Australian businessman noted for his philanthropic activities and as proprietor and developer of a number of noted entertainment and restauran ...
. During World War I the name of the cafe became controversial, and Lucas responded by expanding and completely rebuilding the interior in 1916, and it reopened as the Cafe Australia, the finest tea-room in the city. Designed by US trained architect
Walter Burley Griffin Walter Burley Griffin (November 24, 1876February 11, 1937) was an American architect and landscape architect. He is known for designing Canberra, Australia's capital city and the New South Wales towns of Griffith, New South Wales, Griffith and ...
and
Marion Mahony Griffin Marion Mahony Griffin (; February 14, 1871 – August 10, 1961) was an American architect and artist. She was one of the first licensed female architects in the world, and is considered an original member of the Prairie School. Her work in ...
, it was their first completed major work in their adopted country, and featured fountains, sculpture, planting, indirect lighting, and their distinctive intricate geometric detailing. In the late 1930s, the Cafe was demolished and replaced by the
Hotel Australia The Hotel Australia was a former hotel in Melbourne, Australia. The hotel was built in 1939 on the site of the former Cafe Australia (which had opened in 1916), and was demolished in 1989. Designed by Leslie M. Perrott, the Hotel Australia was ...
, completed in mid 1939. Designed by Leslie M. Perrott, it was a 12-storey building with 94 rooms, numerous private dining and function rooms, and was the most prestigious hotel in Melbourne in its day. It included an arched-roofed ballroom which was a simplified version of the main Cafe Australia space. The hotel included two small
cinemas A movie theater (American English), cinema (British English), or cinema hall (Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
, a restaurant and bar in the basement, and a through-block shopping arcade on the ground floor which was touted as the largest in Australia, known as the Australia Arcade. In 1989, the Hotel Australia was demolished to make way for a new development, completed in 1992, the Australia on Collins shopping arcade and four star hotel. The building's architecture, designed by Buchan Laid & Bawden (now the Buchan Group) was variously described as
postmodern Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of moderni ...
and imitating
art deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
style, and the shopping levels were ramped up and down from the street entrances in order to maximise the number of shops, and which resulted in a confusing layout. In later years, Australia on Collins was criticised as "a poor man's temple to the great god of commercialism" and included in a list of Melbourne's worst buildings by ''
The Age ''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Austral ...
'' newspaper. The shopping centre in this period included approximately 100 shops and a food court with space for 750 diners. In April 2014, then owners
LaSalle Investment Management LaSalle Investment Management ("LaSalle") is a real estate investment management firm. It is an independent subsidiary of Jones Lang LaSalle (JLL), a real estate financial and professional services company. LaSalle manages capital for institut ...
(LIM) announced that the "dysfunctional" centre would be closed for a redevelopment costing $30 million. Architects
Ashton Raggat McDougall ARM Architecture or Ashton Raggatt McDougall is an architectural firm with offices in Melbourne, Sydney, and Adelaide, Australia. The firm was founded in 1988 and has completed internationally renowned design work. ARM's founding directors were S ...
were engaged to improve the building's "sight lines" and to prevent customers from feeling "trapped", which resulted in the shopping levels being reduced from five levels to four, without the ramping. LIM stated that the redeveloped centre would be made up of larger stores with a focus on international brands. The redeveloped St. Collins Lane opened on 16 May 2016 and was immediately placed on the market by its owners, along with the Melbourne Novotel hotel. The centre had an approximately 70% tenancy rate at opening and was hoped by its owners to rival the recently opened Emporium Melbourne on
Lonsdale Street Lonsdale Street is a main street and thoroughfare in the city centre of Melbourne, Australia. It runs roughly east–west and was laid out in 1837 as one of Melbourne's original boundaries within the Hoddle Grid. The street extends from Sp ...
. St. Collins Lane was purchased in November 2016 by
JPMorgan Asset Management JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, the wo ...
for a reported price of $247 million. In March 2020, JPMorgan was trying to offload the struggling mall for $150 million


Tenants

The mall has struggled to find tenants. In 2017 it had 45% vacancy. The centre has 35 operating stores and includes clothing, footwear and cosmetics outlets, as well as a food court. Current key tenants include Leica, Maje,
Coach Coach may refer to: Guidance/instruction * Coach (sport), a director of athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Co ...
, Furla,
The Kooples The Kooples is a French fashion retailer. As of 2014, they had 321 outlets in Europe. As of mid-2017, the company had 30 points of sale in the United States, including Bloomingdale's Bloomingdale's Inc. is an American luxury department sto ...
,
Zadig & Voltaire ''Zadig; or, The Book of Fate'' (french: Zadig ou la Destinée; 1747) is a novella and work of philosophical fiction by the Enlightenment writer Voltaire. It tells the story of Zadig, a Zoroastrian philosopher in ancient Babylonia. The story of ...
, Tag Heuer and Birkenstock. UK department store Debenhams opened as an anchor tenant in October 2017 but closed in January 2020. In November 2018, Melbourne’s first Leica store and gallery opened offering an art gallery, studio and Akademie workshops. In November 2018, it was announced that British watchmaker
Bremont Bremont Watch Company is a luxury aviation-themed British watchmaker based in England. Annual production is approximately 10,000 pieces for an approximate annual revenue of £40 million. History Bremont was founded by brothers Nick and Giles En ...
and Paris fashion house Claudie Pierlot had signed on as new tenants.
Bremont Bremont Watch Company is a luxury aviation-themed British watchmaker based in England. Annual production is approximately 10,000 pieces for an approximate annual revenue of £40 million. History Bremont was founded by brothers Nick and Giles En ...
is set to open in December 2018 while Claudie Pierlot will open for trading in the first half of 2019. Four new restaurants, Shujinko, Poke and Sushi Boto, Meat the Challenge and Saint Dreux are set to open in the summer of 2018/19.


Current centre

The centre has of lettable floor space spread across 55 retail stores and 12 restaurants. , approximately 34 retailers were open, and 4 restaurants were operating on the top-floor "dining precinct".


References


External links

* {{Melbourne City Centre landmarks Shopping centres in Melbourne 2016 establishments in Australia Collins Street, Melbourne Buildings and structures in Melbourne City Centre