Squeez it was a fruit-flavored juice made by
General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
and marketed from 1985 until the middle of 2001. Squeezit also appeared in stores from mid-2006 to mid-2007 and in 2011 and 2012. The drink came in a
plastic bottle
A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo, milk, and ink. The size ranges from v ...
that the drinker had to squeeze in order to extract the beverage from its container, hence the name.
Squeezit came in multiple flavors and editions, one of which contained "color pellets" that the drinker dropped into the bottle to change the color of the Squeezit. The flavors included Chucklin' Cherry, Berry B. Wild, Grumpy Grape (later changed to Gallopin' Grape), Silly Billy Strawberry, Rockin' Red Puncher, Mean Green Puncher, Smarty Arty Orange, and Troppi Tropical Punch. Each flavor had a different character designed into the plastic bottle. For a limited time there were "mystery" flavors in black bottles, where the drinker had to guess the flavor. There were also
Life Savers
Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
Candy manufacturer ...
Squeezit, featuring flavors such as Wild Watermelon, Blue Raspberry, and Tropical Fruit.
Twist N Squeeze
In the UK, a similar drink existed known as Twist N Squeeze, sold in similar bottle designs and similar flavours. These drinks are still available, although they are now sold under the name "Squeeze It".
See also
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List of defunct consumer brands
This is a list of defunct consumer brands which are no longer made and usually no longer mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs as a nostalgic or retro style it ...
References
Soft drinks
General Mills brands
Defunct consumer brands
Discontinued products
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