Tendam (formerly The Cortefiel Group) is a Spanish

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

retailer. Tendam is present in 79 countries with 1,462 directly operated stores and 594 franchises, a total of 2,056 points of sale.

History

Tendam started out in 1880 as a family-run

haberdashery __NOTOC__ In British English, a haberdasher is a business or person who sells small articles for sewing, dressmaking and knitting, such as buttons, ribbons, and zippers; in the United States, the term refers instead to a men's clothing store ...

store on Calle Romanones in

Madrid Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...

. The business moved into

textile Textile is an Hyponymy and hypernymy, umbrella term that includes various Fiber, fiber-based materials, including fibers, yarns, Staple (textiles)#Filament fiber, filaments, Thread (yarn), threads, and different types of #Fabric, fabric. ...

production and distribution, and in 1933 the company built the La Palma

shirt A shirt is a cloth garment for the upper body (from the neck to the waist). Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments. ...

factory. It was followed in 1945 by the tailoring factory, which in 1946 produced the first men's suits under the Cortefiel label. In 1954, and coinciding with the founding of Manufacturas del Vestido, the firm became a

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

. The Group continued to grow during the 1980s with the creation of the men's tailoring brand Milano (1984) and its casual youth fashion brand, Springfield (1988). In 1989 the firm acquired Pedro del Hierro, and in 1993 launched women'secret, its underwear and swimwear brand created by and for women. During the 1980s work also got underway on the diversification of the Group's retail formats. Its international expansion strategy dates back to 1993, although the period of fastest growth was registered between 2000 and 2003, when the sales surface area handled by the Group increased by more than 70%. In 2005 MEP Retail acquired a stake in the Group, bringing about a change in the share ownership and management team. This same period also saw a sharp rise in the Group's global franchise business. The women'secret online store was launched in 2000, and 2010 saw the consolidation of the Group's

ecommerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile comm ...

area with the creation of the SPF.com online store, followed by further online stores from Pedro del Hierro, Cortefiel and Fifty Factory. The Group has a network of international buying offices in Spain, Hong Kong and

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. Distribution is centralised at the Madrid

logistics Logistics is the part of supply chain management that deals with the efficient forward and reverse flow of goods, services, and related information from the point of origin to the Consumption (economics), point of consumption according to the ...

platform, backed up by an additional centre in

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

, supplying both the Group's own stores and franchises. The multibrand growth strategy has been further reinforced through international expansion and the development of the online channel.

Brands

Tendam brands include as of 2023: Cortefiel logo

Each brand has its own design team as well as sales and management structure. They share the administration, finance, technology, expansion and sourcing and human resource divisions, as well as other corporate functions, based at the central offices in Madrid.

External links

Official website
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Stores and international presence

Tendam brands’ are present in 86 countries with 1,990 physical points of sale and 47 online markets in 2023 across five continents: Europe, North and South America, Asia, and Africa. International expansion is based on two management models: The proprietary management model allows Tendam to operate in an integrated business in which the complete management of the market is controlled. The franchise model is managed through franchisees specialized in the distribution sector, with extensive knowledge of their local markets and financial capacity to develop their brands. Tendam has a large presence especially in Spain and Portugal. As of April 2023, Tendam has 67 stores in Mexico, 30 in Ecuador of which 15 are Women'Secret, and stores in Paraguay and Venezuela as well.

References

{{reflist Companies based in Madrid Private equity portfolio companies PAI Partners companies Permira companies Clothing brands of Spain Clothing retailers of Spain Online clothing retailers of Spain Retail companies established in 1880