Spring.me was a
social networking service
A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
. Until a rebranding in 2013, it was known as Formspring, a
question-and-answer-based social network launched in 2009 by Ade Olonoh, the founder of online form builder
Formstack
Formstack is a workplace productivity platform that lets organizations create digital workflows with no-code Form (HTML), forms, documents, and signatures. Founded in 2006, the company was created by Ade Olonoh and serves over 25,000 organizatio ...
.
As of August 1, 2015, the website had become a portal of
Twoo TWOO or Twoo may refer to:
* The Wizard of Oz (disambiguation)
* Twoo.com, a matchmaking service whose parent company was bought by Meetic Group
{{disambiguation ...
; Humor Rainbow Inc. does not disclose whether the original contents still exist.
History
Formspring was launched in Indianapolis in November 2009 by the founder of
online form builder Formstack
Formstack is a workplace productivity platform that lets organizations create digital workflows with no-code Form (HTML), forms, documents, and signatures. Founded in 2006, the company was created by Ade Olonoh and serves over 25,000 organizatio ...
, Ade Olonoh. He noticed that most of their users were using the service to create "ask me anything" forms and decided to launch a separate site to make this easier. At launch, Formspring was referred to by its full
URL
A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...
, formspring.me, to distinguish it from Formstack, which was at that time also called Formspring.com. Formspring.me gained 1 million registered users in its first 45 days, so the original Formspring website was renamed to avoid confusion between the two sites.
Formspring was soon spun off into a separate company and moved to San Francisco, California. Due to its sudden popularity, a number of websites quickly implemented similar features, such as
ASKfm,
Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
, and
MyYearbook
The Meet Group, Inc. (formerly MeetMe) owns several mobile social networking services including MeetMe, hi5, LOVOO, Growlr, Skout, and Tagged. The company has offices in New Hope, Pennsylvania, Philadelphia, San Francisco, Dresden, and Berlin.
O ...
's "Ask Me" services. On June 3, 2010, Formspring launched a major redesign, overhauling every aspect of the website.
Formspring received a $2.5 million series seed round of funding from a large group of angel investors, including SV Angel, Lowercase Capital, Kevin Rose, and Dave Morin. Formspring named Rogelio (Ro) Choy as COO in April 2011. On June 28, 2011, Formspring announced that its 25 millionth user had signed up.
In June 2011, Formspring launched features for celebrities to better communicate with their fans, including verified accounts. Celebrity Formspring users could be found on the site's "Formspring Favorites" section, which categorized verified users by music, comedy and various entertainment verticals. In November 2011, Formspring launched a media partnership program, partnering for the first time with media outlets including
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
,
Hearst,
Funny or Die and
The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
.
As of early 2012, Formspring had reached over 4 billion responses.
In February 2012, Formspring was named a top ten most innovative social media site by
Fast Company.
Features
Users of the site could follow others privately. While logged in as a registered user, people could also ask questions of their followers from the homepage. Spring.me also asked one question per day named "Formspring Question of the Day" which was flashed in users' inbox. In January 2011, Spring.me added a smile button which acted similar to the
Like button on Facebook.
In September 2011, Formspring released an iPhone Application and several months later, in January 2012, further added to its mobile presence with the launch of its Android Application.
Also in January 2012, Formspring launched two additional features to the service. One new tool allowed users to sort responses to questions by the number of "Smiles" received to bring the most liked content to the top of response streams. The added functionality aimed to give users the power to curate the best content on the site. In addition to letting users see their top smiled responses, the new feature allowed Formspringers to view top responses from other users and also see the most smiled responses to a question that was asked to multiple people at once. The second new functionality launched gave Formspringers the option to choose whether they wanted to publicly or privately follow the accounts of other users. As part of this feature, Formspring users were then able to see how many others on the site were following their account.
Controversies
Since its inception, Formspring garnered controversies, especially among teenagers, as it opened doors for
harassment
Harassment covers a wide range of behaviors of offensive nature. It is commonly understood as behavior that demeans, humiliates or embarrasses a person, and it is characteristically identified by its unlikelihood in terms of social and moral ...
and
cyberbullying due to the anonymity of the entries. A fight between several students at a
high school in Harrisburg, Pennsylvania, started after an argument over Formspring and it received some media attention in February 2010. On 12 March 2010, a news article, which later turned out to be a
hoax
A hoax is a widely publicized falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into pu ...
, reported Formspring creators planning to release personal information about its users via Twitter and other social networking sites. Formspring has stated on its company blog that it will never publicly reveal anonymous information of its users. On 22 March 2010, Alexis Pilkington, a 17-year-old New York high school graduate, committed suicide, reportedly after several insulting comments targeting her had been posted on Formspring in the days leading up to her death. Soon after, a local grassroots boycott of the Formspring site began.
In February 2011, an incident allegedly prompted by bullying on Formspring led to the death of 15-year-old Natasha MacBryde from
Bromsgrove
Bromsgrove is a town in Worcestershire, England, about northeast of Worcester and southwest of Birmingham city centre. It had a population of 29,237 in 2001 (39,644 in the wider Bromsgrove/Catshill urban area). Bromsgrove is the main town in the ...
, Worcestershire, United Kingdom. The Coroner's inquiry heard that she received anonymous personal abuse via the website on 13 February; this appears to have compounded bullying and teenage anxiety to a level, where MacBryde took her own life on 14 February after researching suicide methods. According to the ''Daily Telegraph'', Det Sgt Shanie Erwin told the inquest that Natasha was known to have received a short anonymous message containing personal abuse via the Formspring networking site on February 13. The message, which was read to the jury by Det Sgt Erwin, derided MacBryde for "hiding" behind make-up. It ended: “Start acting nicer to people or you will lose everyone. Mark my words.”
In September 2011, another bullying incident, involving anonymous harassment on Formspring, led to the death of a 14-year-old.
Jamey Rodemeyer
James T. Rodemeyer (March 21, 1997 - September 18, 2011) was an American teenager known for his activism against homophobia and his videos on YouTube to help victims of homophobic bullying.
Personal life
Jamey Rodemeyer lived with his parent ...
, a student from
Williamsville North High School
Williamsville North High School, known locally as "North" or "Will North" is a public high school in the Williamsville Central School District of Williamsville, New York. The school offers a comprehensive program with multi-level instruction in ...
in
New York state
New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. stat ...
, United States, committed suicide on 18 September after repeated incidents of
bullying
Bullying is the use of force, coercion, hurtful teasing or threat, to abuse, aggressively dominate or intimidate. The behavior is often repeated and habitual. One essential prerequisite is the perception (by the bully or by others) of an imba ...
in real life and on Formspring. Rodemeyer's video, "
It Gets Better
It or IT may refer to:
* It (pronoun), in English
* Information technology
Arts and media Film and television
* ''It'' (1927 film), a film starring Clara Bow
* ''It! The Terror from Beyond Space'', a 1958 science fiction film
* ''It!'' (1967 f ...
", specifically called out Formspring as a factor in contributing to the anti-gay bullying impacting his life.
In March 2011, Formspring participated in a White House Conference on Bullying Prevention along with MTV, Facebook, Survey Monkey and others. At the conference, Formspring announced that it was working with The MIT Media Lab to develop new approaches in detecting cyberbullying, and to design interfaces that would help prevent or mitigate when it occurs. In January 2012, Formspring also announced that it was a sponsor of the Great American NO BULL Challenge, a nationwide video contest that encourages teenagers to stand up to bullying.
The concept of Formspring was copied by the creators of
Ask.fm
ASKfm (Ask.fm until 14 January 2016) is a question and answer network launched in June 2010 as a competitor to Formspring. After registration, the user fills out his profile and can ask questions (anonymously or openly), reply on their profile, ...
, who used the same format of allowing anonymous questioning by people who knew each other offline, which some experts believe is a toxic mix that will inevitably lead to trouble for some users. Both sites have been linked to several teenage suicides.
[Binns, Amy (2013) Facebook’s Ugly Sisters: Anonymity and Abuse on Formspring and Ask.fm. Media Education Research Journal . Volume 4, Issue 1. ISSN 2040-4530 http://clok.uclan.ac.uk/8378/]
Closure and rebranding
Formspring announced it would be closing over the months of March and April 2013. The reason for the closure was that it had "been challenging to sustain the resources needed to keep the lights on".
According to the announcement, asking questions on Formspring would be disabled on March 31, 2013, and the entire site would be shut down permanently on April 15, 2013, after which, all content on the site would be deleted.
On March 31, 2013, a short updated statement was released which stated "Great news! We have a last-minute deal in the works that will help keep Formspring up. More details to follow in the coming week."
On May 8, 2013, a statement on the main page was issued stating; "5/8/13 – Great news friends, Formspring has been saved and is now under new management. Get ready for some cool and exciting new features. Stay tuned for more updates and happy posting!!". In May 2013, Spring.me acquired the assets of Formspring. Spring.me was officially launched in beta in September 2013 and launched publicly in November 2013.
As of August 1, 2015, the website has become a portal of
Twoo TWOO or Twoo may refer to:
* The Wizard of Oz (disambiguation)
* Twoo.com, a matchmaking service whose parent company was bought by Meetic Group
{{disambiguation ...
, a social discovery and rating platform.
See also
*
ASKfm
References
External links
*
{{Online social networking
Companies based in San Francisco
Internet properties established in 2009
Internet properties disestablished in 2013
Defunct American websites
Question-and-answer websites
Anonymous social media
Defunct social networking services