SpotX is a

video advertising Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units use ...

and monetization platform. Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households. The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.

History

SpotX was founded as a division of the

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine opti ...

technologies and services company, Booyah Networks. The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO). In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology. In 2009, SpotX launched targeting tools to help advertisers reach their audiences. In 2010, SpotX launched its

real-time bidding Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression a ...

solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory. In July 2016,

RTL Group RTL Group (for "Radio Television Luxembourg") is a Luxembourg-based international media conglomerate, with another corporate centre in Cologne, Germany. The company operates 68 television channels and 31 radio stations in Germany, France and ...

announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million. In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website. In 2020, SpotX made a strategic investment in SpringServe, a supply-side

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for CTV. In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.

References

{{Reflist Online advertising services and affiliate networks