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Sports analytics are a collection of relevant, historical, statistics that can provide a competitive advantage to a team or individual. Through the collection and analyzation of these data, sports analytics inform players, coaches and other staff in order to facilitate decision making both during and prior to sporting events. The term "sports analytics" was popularized in mainstream sports culture following the release of the 2011 film, ''Moneyball'', in which
Oakland Athletics The Oakland Athletics (often referred to as the A's) are an American professional baseball team based in Oakland, California. The Athletics compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. The te ...
General Manager
Billy Beane William Lamar Beane III (born March 29, 1962) is an American former professional baseball player and current front office executive. He is the executive vice president of baseball operations and minority owner of the Oakland Athletics of Majo ...
(played by
Brad Pitt William Bradley Pitt (born December 18, 1963) is an American actor and film producer. He is the recipient of various accolades, including two Academy Awards, a British Academy Film Award, two Golden Globe Awards, and a Primetime Emmy Award. ...
) relies heavily on the use of analytics to build a competitive team on a minimal budget. There are two key aspects of sports analytics — on-field and off-field analytics. On-field analytics deals with improving the on-field performance of teams and players, including questions such as "which player on the
Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...
contributed most to the team's offense?" or "who is the best wing player in the
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
?", etc. Off-field analytics deals with the business side of sports. Off-field analytics focuses on helping a sport organization or body surface patterns and insights through data that would help increase ticket and merchandise sales, improve fan engagement, etc. Off-field analytics essentially uses data to help rightsholders take decisions that would lead to higher growth and increased profitability. As technology has advanced over the last number of years data collection has become more in-depth and can be conducted with relative ease. Advancements in data collection have allowed for sports analytics to grow as well, leading to the development of advanced statistics and machine learning, as well as sport specific technologies that allow for things like game simulations to be conducted by teams prior to play, improve fan acquisition and marketing strategies, and even understand the impact of sponsorship on each team as well as its fans. Another significant impact sports analytics have had on professional sports is in relation to
sport gambling Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basket ...
. In depth sports analytics have taken sports gambling to new levels, whether it be fantasy sports leagues or nightly wagers, bettors now have more information at their disposal to help aid decision making. A number of companies and webpages have been developed to help provide fans with up to the minute information for their betting needs.


Sport-specific analytic tools and measurements


Major League Baseball (MLB)


Early history

Baseball was one of the first sports to embrace sports analytics with
Earnshaw Cook Earnshaw Cook (March 28, 1900 in Reisterstown, Maryland – November 11, 1987 in Baltimore, Maryland) was an early researcher and proponent of sabermetrics, the analysis of baseball through statistical means. Engineering A member of the Princeton ...
publishing ''Percentage Baseball'' in 1964. This was the first publication citing sports analytics to garner national media attention. In 1981,
Bill James George William James (born October 5, 1949) is an American baseball writer, historian, and statistician whose work has been widely influential. Since 1977, James has written more than two dozen books devoted to baseball history and statistics. ...
helped bring
SABR The Society for American Baseball Research (SABR) is a membership organization dedicated to fostering the research and dissemination of the history and record of baseball primarily through the use of statistics. Established in Cooperstown, New ...
(Society for American Baseball Research), one of the leading sports analytical organizations for baseball, into national prominence when ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...
'' featured James in the article ''He Does It By The Numbers'' by
Daniel Okrent Daniel Okrent (born April 2, 1948) is an American writer and editing, editor. He is best known for having served as the first public editor of ''The New York Times'' newspaper, inventing Rotisserie League Baseball, and for writing several books ( ...
(1981). In 1984,
New York Mets The New York Mets are an American professional baseball team based in the New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member of the National League (NL) East division. They are one of two major league ...
manager
Davey Johnson David Allen Johnson (born January 30, 1943) is an American former professional baseball player and manager. He played as a second baseman from through , most notably as a member of the Baltimore Orioles dynasty that won four American League ...
became the first known member of a known sports organization to advocate for the use of sports analytics. During his time with the
Baltimore Orioles The Baltimore Orioles are an American professional baseball team based in Baltimore. The Orioles compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East division. As one of the American L ...
, Johnson had tried to convince the organization to use his FORTRAN baseball
computer simulation Computer simulation is the process of mathematical modelling, performed on a computer, which is designed to predict the behaviour of, or the outcome of, a real-world or physical system. The reliability of some mathematical models can be dete ...
to determine the team's optimal starting lineup. As manager of the Mets, Johnson tasked a team employee with writing a
dBASE II dBase (also stylized dBASE) was one of the first database management systems for microcomputers and the most successful in its day. The dBase system includes the core database engine, a query system, a forms engine, and a programming language ...
application to run sophisticated statistical models in order to better understand the capabilities and tendencies of the team's opponents. By the close of the twentieth century, sports analytics had gained significant acceptance by the management of many
Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
clubs, notably the
Oakland A's The Oakland Athletics (often referred to as the A's) are an American professional baseball team based in Oakland, California. The Athletics compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. The te ...
,
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...
and
Cleveland Indians The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. Since , they have played at Progressive F ...
. At the same time, baseball fans and sports media had begun to adopt sports analytics as a way to understand and report the game. In 1996,
Baseball Prospectus Baseball Prospectus (BP) is an organization that publishes a website, BaseballProspectus.com, devoted to the sabermetric analysis of baseball. BP has a staff of regular columnists and provides advanced statistics as well as player and team perf ...
sought to build upon Bill James' work when it launched the
Baseball Prospectus Baseball Prospectus (BP) is an organization that publishes a website, BaseballProspectus.com, devoted to the sabermetric analysis of baseball. BP has a staff of regular columnists and provides advanced statistics as well as player and team perf ...
website in order to present
sabermetric Sabermetrics, or originally SABRmetrics, is the empirical analysis of baseball, especially baseball statistics that measure in-game activity. Sabermetricians collect and summarize the relevant data from this in-game activity to answer specific ques ...
research and related findings as well as publish advanced metrics such as
EqA Equivalent Average (EqA) is a baseball metric invented by Clay Davenport and intended to express the production of hitters in a context independent of park and league effects. It represents a hitter's productivity using the same scale as batting a ...
, the Davenport Translations (DT's), and
VORP In baseball, value over replacement player (or VORP) is a statistic popularized by Keith Woolner that demonstrates how much a hitter or pitcher contributes to their team in comparison to a replacement-level player who is an average fielder at that ...
. Baseball Prospectus has grown into a multi-channel sports media organization employing a team of statisticians and writers who publish '' New York Times Best Selling'' books and host weekly radio shows and
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
s.


Recent Developments

The
MLB Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
has set the benchmark in sports analytics for a number of years, with some of the game's brightest minds having never set foot into the heat of a major or minor league baseball game.
Theo Epstein Theo Nathaniel Epstein (born December 29, 1973) is an American Major League Baseball executive, who currently works for MLB as a consultant. He was the vice president and general manager for the Boston Red Sox and then the president of baseball o ...
of the
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is located ...
is one of those minds who has never suited up in a professional baseball game; instead, Epstein relies on his
Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
education and the numbers behind the game to make many of his decisions. Epstein, known for his role in ending two of baseball's most famous streaks (the Boston Red Sox curse of the Great Bambino in 2004, and as recently as the
2016 World Series The 2016 World Series was the championship series of Major League Baseball's (MLB) 2016 season. The 112th edition of the World Series, it was a best-of-seven playoff between the National League (NL) champion Chicago Cubs and the American Leag ...
, helping end the 108-year drought between World Series wins for the Chicago Cubs), is a member of a growing community in major league baseball who do not rely on years of major league playing experience. This community has been able to grow thanks to the in-depth collection of statistics that has existed in baseball for decades. With analytics being relatively common in the MLB, there is a breadth of statistics that have become vital in the analysis of the game, which include: *
Batting average Batting average is a statistic in cricket, baseball, and softball that measures the performance of batters. The development of the baseball statistic was influenced by the cricket statistic. Cricket In cricket, a player's batting average is ...
is one of the most commonly discussed
statistics in baseball Baseball statistics play an important role in evaluating the progress of a player or team. Since the flow of a baseball game has natural breaks to it, and normally players act individually rather than performing in clusters, the sport lends itsel ...
. A player's batting average is determined by dividing the number of
hits Hits or H.I.T.S. may refer to: Arts, entertainment, and media Music * ''H.I.T.S.'', 1991 album by New Kids on the Block * ''...Hits'' (Phil Collins album), 1998 * ''Hits'' (compilation series), 1984–2006; 2014 - a British compilation album se ...
by the number of
at bat In baseball, an at bat (AB) or time at bat is a batter's turn batting against a pitcher. An at bat is different from a plate appearance. A batter is credited with a plate appearance regardless of what happens during their turn at bat, but a batt ...
s for that player. This statistic shows a player's tendencies and which pitch usually strikes them out and can help them identify pitches they struggle with at the plate. *
On-base percentage In baseball statistics, on-base percentage (OBP) measures how frequently a batter reaches base. An official Major League Baseball (MLB) statistic since 1984, it is sometimes referred to as on-base average (OBA), as it is rarely presented as a ...
is the percentage of times a player reaches base on either a hit,
walk Walking (also known as ambulation) is one of the main gaits of terrestrial locomotion among legged animals. Walking is typically slower than running and other gaits. Walking is defined by an 'inverted pendulum' gait in which the body vaults ov ...
, or by being
hit by a pitch In baseball, hit by pitch (HBP) is an event in which a batter or his clothing or equipment (other than his bat) is struck directly by a pitch from the pitcher; the batter is called a hit batsman (HB). A hit batsman is awarded first base, provided ...
. This is a significant offensive stat, as it looks beyond hits and, more importantly, illustrates how often a batter can avoid being put out at the plate. This is a more in-depth offensive statistic than batting average, as it takes into account walks and being hit by a pitch, both of which are indicators of how a player handles an at bat.
Sabermetrics Sabermetrics, or originally SABRmetrics, is the empirical analysis of baseball, especially baseball statistics that measure in-game activity. Sabermetricians collect and summarize the relevant data from this in-game activity to answer specific ques ...
can help change a player's approach in order to raise their own base percentage, increasing productivity and, ultimately, their overall worth as a player. *
Slugging average In baseball statistics, slugging percentage (SLG) is a measure of the batting productivity of a hitter. It is calculated as total bases divided by at bats, through the following formula, where ''AB'' is the number of at bats for a given player, a ...
is the calculation that determines the number of bases a player earns on hits. To determine this stat, the number of bases earned is divided by the number of at bats. This is a good measure for measuring a batter's power, as the higher their slugging average is, the more likely they are to hit for extra bases (i.e. a
double A double is a look-alike or doppelgänger; one person or being that resembles another. Double, The Double or Dubble may also refer to: Film and television * Double (filmmaking), someone who substitutes for the credited actor of a character * Th ...
,
triple Triple is used in several contexts to mean "threefold" or a " treble": Sports * Triple (baseball), a three-base hit * A basketball three-point field goal * A figure skating jump with three rotations * In bowling terms, three strikes in a row * ...
or
home run In baseball, a home run (abbreviated HR) is scored when the ball is hit in such a way that the batter is able to circle the bases and reach home plate safely in one play without any errors being committed by the defensive team. A home run i ...
). For sluggers, analytics can help them improve decision-making at the plate. Now, hitters can study the tendencies of the pitchers they are going to face, thereby familiarizing themselves before they are up to bat. *
WHIP A whip is a tool or weapon designed to strike humans or other animals to exert control through pain compliance or fear of pain. They can also be used without inflicting pain, for audiovisual cues, such as in equestrianism. They are generally e ...
stands for Walks plus Hits allowed per Inning Pitched and tends to be viewed as a strong way to measure the success of a pitcher, as it illustrates how many
baserunner In baseball, base running is the act of running from base to base, performed by members of the team at bat. Base running is a tactical part of the game with the goal of eventually reaching home base (home plate) to score a run. Batters strive to ...
s the pitcher allows on both hits and walks. This is also a method for looking at a pitcher's efficiency. Now, pitchers can study the upcoming lineup they are going to face and focus on tendencies of the batter, such as where they stand on the plate, what pitches they tend to chase, and what part of the field they like to hit.


National Basketball Association (NBA)

Houston Rockets The Houston Rockets are an American professional basketball team based in Houston. The Rockets compete in the National Basketball Association (NBA) as a member team of the league's Western Conference Southwest Division. The team plays its ho ...
'
Daryl Morey Daryl Morey (born September 14, 1972) is an American sports executive who is the president of basketball operations of the Philadelphia 76ers of the National Basketball Association (NBA). He co-founded the annual MIT Sloan Sports Analytics Conf ...
was the first
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
general manager to implement advanced metrics as a key aspect of player evaluation. In the years that followed Morey's hiring, the
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
moved quickly to adopt advanced metrics-based player evaluation practices. In 2012, John Holliger left ESPN to become VP of Basketball Operations for the
Memphis Grizzlies The Memphis Grizzlies (referred to locally as the Grizz) are an American professional basketball team based in Memphis, Tennessee. The Grizzlies compete in the National Basketball Association (NBA) as a member of the league's Western Conference ...
. Beyond professional basketball front offices, major sports media websites such as
Basketball Reference Sports Reference, LLC, is an American company which operates several sports-related websites, including Sports-Reference.com, Baseball-Reference.com for baseball, Basketball-Reference.com for basketball, Hockey-Reference.com for ice hockey, Pro- ...
are dedicated to the collection, synthesis, and dissemination of advanced metrics to pro and college basketball organizations, sports media members, and fans.


NCAA college basketball

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...
, under coach
Frank McGuire Frank Joseph McGuire (November 8, 1913 – October 11, 1994) was an American basketball coach. At the collegiate level, he was head coach for three major programs: St. John's Red Storm men's basketball, St. John's, North Carolina Tar Heels men's ...
, was the first known basketball organization to utilize advanced possession metrics to gain a competitive advantage. Since then, sports analytics enthusiasts in basketball have created weighted statistics that measure each player and each team's on-court efficiency. Most basketball-specific advanced metrics feature a per-minute measurement to ensure that a player's incremental team contributions are measured irrespective of usage volume.


National Football League (NFL)

In 2003, the sports analytics-focused website
Football Outsiders Football Outsiders (FO) is a website started in July 2003 which focuses on advanced statistical analysis of the NFL. The site is run by a staff of regular writers, who produce a series of weekly columns using both the site's in-house statistics ...
pioneered football's first comprehensive advanced metric, DVOA (defense-adjusted value over average), which compares a player's success on each play to the league average based on a number of variables including down, distance, location on field, current score gap, quarter, and strength of opponent. Football Outsiders' work has since been widely cited by analytical members the sports media establishment. A few years later,
Pro Football Focus Pro Football Focus (also written as ProFootballFocus, and often referred to by its initials, PFF) is a sports analytics company that focuses on thorough analysis of the National Football League (NFL) and NCAA Division-I football in the United Sta ...
launched a comprehensive statistical database, which soon featured a sophisticated player grading system.
Advanced Football Analytics Advanced Football Analytics (formerly Advanced NFL Stats) was a website dedicated to the analysis of the National Football League (NFL) using mathematical and statistical methods. The site's lead author was noted football researcher and analyst Bri ...
(originally Advanced NFL Stats) has its EPA (expected points added) and WPA (win probability added) for NFL players. ''
Grantland ''Grantland'' was a sports and pop-culture blog owned and operated by ESPN. The blog was started in 2011 by veteran writer and sports journalist Bill Simmons, who remained as editor-in-chief until May 2015. ''Grantland'' was named after famed ...
'' lead football writer Bill Barnwell created the first metrics focused on predicting the future performance of an individual player, the
Speed Score Speed Score, often simply abbreviated to Spd, is a statistic used in Sabermetric studies to evaluate a baseball player's speed. It was invented by Bill James, and first appeared in the 1987 edition of the ''Bill James Baseball Abstract''. Speed ...
, which he referenced in a piece written for ''Pro Football Prospectus''. After analyzing data pertaining to
running back A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive American football plays#Offensive terminology, handoffs from the quarterback to Rush (American football)#Offen ...
success, Barnwell discovered that the most successful running backs at the
NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
level were both fast and heavy, therefore, Speed Score weights 40-yard dash times by assigning a premium to bigger, often stronger, running backs. One of the driving forces for the use of sports analytics in the NFL has been the growth of fantasy football. Fantasy sports writer, C. D. Carter and peers at XN Sports,
NumberFire numberFire is a privately held company that offers statistical analysis of data around sporting events and sports fans, targeting fantasy sports players, digital media, writers, teams, and leagues. The site boasts over 700,000 subscribers and pa ...
, and the long-form fantasy football analysis site, Rotoviz.com, have established an informal subculture of fantasy football sports writers who refer to themselves as "degens". The degen movement is responsible for the creation of numerous American football efficiency metrics that better explain past football performances and attempt to predict future player production. Height-adjusted Speed Score, College Dominator Rating, Target Premium, Catch Radius, Net Expected Points (NEP), and Production Premium were recently created and disseminated by degen writers and mathematicians. Building on the work of these writers, sites such a
PlayerProfiler.com
distill a wide variety of established advanced metrics into a single player snapshot designed to be palatable to the casual sports fan.


National Hockey League (NHL)

The
NHL The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
has kept statistics since its inception, yet it is a relatively new adopter of
analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...
-based decision making. The
Toronto Maple Leafs The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in Toronto. They compete in the National Hockey League (NHL) as a member of the Atlantic Div ...
were the first team in the NHL to hire a member of management with a largely analytical background when they hired assistant general manager
Kyle Dubas Kyle Dubas (born November 29, 1985) is a Canadians, Canadian ice hockey executive who is currently the general manager of the Toronto Maple Leafs of the National Hockey League (NHL). Dubas spent his youth in various roles with the Sault Ste. Ma ...
in 2014. Dubas, similar to Theo Epstein in the MLB, has never suited up in a professional game and relies on the numbers generated by players on a nightly basis both now and in the past to make decisions. *The
Corsi statistic Corsi is an advanced statistic used in the game of ice hockey to measure shot attempt differential while at even strength play. This includes shots on goal, missed shots on goal, and blocked shot attempts towards the opposition's net minus the same ...
is an advanced statistic that has been widely adopted throughout the NHL, as teams, fans and media alike rely on the Corsi statistic to track shot attempt differential. Corsi has been recognized as the most informative single statistic in the game of hockey as it can provide insight into both the offensive and defensive play of a team as well as the amount of time a team has possession of the puck.


Professional Golf Association (PGA) Tour

The
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...
collects vast amounts of data throughout the season. These statistics track each shot a player takes in tournament play, collecting information on how far the ball travels and exactly where each shot is played from and where it finishes. These data have been used for a number of years by players and their coaches during practice sessions as well as during tournament preparation, highlighting the areas in which that player needs to improve before teeing it up in tournament play. *Shotlink data collection has revolutionized the way that data is collected in the game of golf. Introduced on a full-time basis in 2003, Shotlink relies on a number of strategically placed on-course laser rangefinders and cameras to collect precise data from every shot that is struck on the PGA Tour. With these data, players are able to see the areas of their game that need improving, and on a broader year-to-year basis, players can review course statistics from previous years to allow for relevant tournament preparation. On top of the year-to-year statistics provided players and fans can also easily access these statistics at an up to the minute rate, giving these data an extremely high velocity. Shotlink has also made its mark on the world of golf course design as designers have constant access to up to the minute statistics of professional golfers, allowing for these designers to create courses that can provide a challenge for the world's best players.


Soccer

Soccer uses tracking data, such as the positional data of the players and ball, for teams to obtain information about players’ conditioning. This data has also been used for evaluating attacking performance to estimate goals scored using
Artificial Intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
. Other approaches have included dribbling and passing. Research is also undergoing at
Nagoya University , abbreviated to or NU, is a Japanese national research university located in Chikusa-ku, Nagoya. It was the seventh Imperial University in Japan, one of the first five Designated National University and selected as a Top Type university of T ...
to investigate the potential of using the defender-orientated ball recovery and being attacked as metrics, with it being used successfully with data from the Japanese
J1 League The , known as the for sponsorship reasons, is the top level of the system. Founded in 1992, it is one of the most successful leagues in Asian club football. Contested by 18 clubs, it operates on a system of promotion and relegation with the J ...
to predict the strategies used by the teams.


History

Many statisticians attribute the popularization of sports analytics to current Oakland Athletics General Manager
Billy Beane William Lamar Beane III (born March 29, 1962) is an American former professional baseball player and current front office executive. He is the executive vice president of baseball operations and minority owner of the Oakland Athletics of Majo ...
. Strapped with a minimalist budget, Beane relied on
sabermetrics Sabermetrics, or originally SABRmetrics, is the empirical analysis of baseball, especially baseball statistics that measure in-game activity. Sabermetricians collect and summarize the relevant data from this in-game activity to answer specific ques ...
, a form of sports analytics, to evaluate players and make personnel decisions. Understanding the importance of getting runners on base, Beane focussed on acquiring players with a high on base percentage with the logic that teams with a higher on base percentage are more likely to score runs. He was also able to achieve success on a shoestring budget by acquiring overlooked starting pitchers, often getting them for a fraction of the price that a big name pitcher may require. When Beane's Athletics began to achieve success, other major league teams took notice. The second team to adopt a similar approach was the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...
, who in 2003 made
Theo Epstein Theo Nathaniel Epstein (born December 29, 1973) is an American Major League Baseball executive, who currently works for MLB as a consultant. He was the vice president and general manager for the Boston Red Sox and then the president of baseball o ...
the interim general manager. Epstein, who remains the youngest general manager to ever be hired in the MLB, came into the position with zero professional playing experience, highly irregular at the time. Using a similar approach to that of Billy Beane, Epstein was able to form a Boston Red Sox team that in 2004, won the organization's first World Series in 86 years, breaking the alleged
Curse of the Bambino The Curse of the Bambino was a superstitious sports curse in Major League Baseball (MLB) derived from the 86-year championship drought of the Boston Red Sox between and . The superstition was named after Babe Ruth, colloquially known as " Th ...
. Many experts attribute some of Epstein's success to Boston Red Sox owner,
John W. Henry John William Henry II (born September 13, 1949) is an American businessman and investor and the founder of John W. Henry & Company, an investment management firm. He is the principal owner of Liverpool Football Club, the Boston Red Sox, ''The B ...
, who achieved significant success in the investments industry by using data-based decision making. As owner, Henry provided Epstein with significant leeway when it came to data-based decision making and the use of sabermetrics, as he knew the impact that such tools can have in achieving success in both sports and business. Since his success in Boston, Epstein had moved on to Chicago, where in 2016 he led the
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is located ...
to their first World Series title in 108 years. More recently, teams like the Houston Rockets of the NBA have put a heavy focus on analytics to dictate front office and on-court decisions. Daryl Morey, the General Manager of the Rockets decided to emphasize three point shots and used analytics to support his argument. As a result, the Rockets began shooting many more three-point shots and even traded their budding big man, Clint Capela. The success of analytic based strategies and decision making in baseball was noted by executives in other professional sports leagues. Today, you would be hard pressed to find any professional organization who does not have at least one analytical expert on staff, let alone an entire department dedicated to analytics. Some of the teams that have achieved great success while using a largely analytical based approach are:


Notable applications


Houston Astros (MLB)

The
Astros The Houston Astros are an American professional baseball team based in Houston, Texas. The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West division, having moved to the div ...
rely heavily on analytics when making decisions. The team has employees with titles like, director of decision sciences, medical risk manager and mathematic modeler. Unlike other professional teams who typically use analytics solely for player transactions and signings, the Astros have begun to use analytics to make decisions on how they will play on the field, "applying the defensive shift more than any other team in the MLB last season." Using this approach, the
Houston Astros The Houston Astros are an American professional baseball team based in Houston, Texas. The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) West division, having moved to the division in 2013 after ...
captured their first World Series victory in franchise history in
2017 File:2017 Events Collage V2.png, From top left, clockwise: The War Against ISIS at the Battle of Mosul (2016-2017); aftermath of the Manchester Arena bombing; The Solar eclipse of August 21, 2017 ("Great American Eclipse"); North Korea tests a ser ...
.


San Antonio Spurs (NBA)

One of the early adopters of SportVU, the
San Antonio Spurs The San Antonio Spurs are an American professional basketball team based in San Antonio. The Spurs compete in the National Basketball Association (NBA) as a member of the league's Western Conference (NBA), Western Conference Southwest Division ( ...
have been using analytics to gain a competitive advantage on opponents for a number of years. Collectively as a team the Spurs have honed in on the importance of the three pointer and as a result constantly rank among the league lead in three point attempts. The teams understanding of the importance of the "three" extends beyond the offensive side of the court as they are relentless at defending the three pointer in the defensive end of the court.


Chicago Blackhawks (NHL)

In 2009 the
Chicago Blackhawks The Chicago Blackhawks (spelled Black Hawks until 1986, and known colloquially as the Hawks) are a professional ice hockey team based in Chicago. The Blackhawks compete in the National Hockey League (NHL) as a member of the Central Division i ...
turned to an outside company to produce analytical assessments for them. Subsequently, the Blackhawks have achieved unparalleled success in the NHL, winning three Stanley Cups in six seasons. With this success has come a number of difficult decisions for Blackhawks management as they are often only able to hang onto a core group of players following each cup run, while other key players receive offers that the Blackhawks simply cannot match under the NHL's salary cap. However, by using this analytics based system, the team has continuously been able to fill these gaps by finding players who are undervalued by other teams but will fit well with the Blackhawks' style of play. Many times, a team put together like this will seem underwhelming but perform higher than expectations. This strategy could be adopted by teams with limited financial freedom to put together a competitive team. This process has been refined by the Blackhawks who provide yet another example of the longevity that can be associated with analytic base decision making.


Gambling

Sports analytics have had significant impact on the field of play but sports analytics have also contributed to the growing industry of sports gambling, which accounts for approximately 13% of the global gambling industry. Valued somewhere between $700-$1,000 billion, sports gambling is extremely popular among groups of all kinds, from avid sports fans to recreational gamblers, you would be hard pressed to find a professional sporting event with nothing riding on the results. Many gamblers are attracted to sports gambling because of the plethora of information and analytics that are at their disposal when making decisions. One gambler, Bob Stoll, has been ahead of the analytics curve for a number of years, successfully betting against the line 56% (575–453) of the time in college football, a significant rate as a winning percentage above 52.4% is considered profitable. With the number of statistics so openly available to fans, Stoll combines a number of different statistics such as, home and away records, record vs divisional/non-divisional teams, rush yards per rush, etc., to make educated picks that have paid off more than half of the time. Results from academic research show evidence that Twitter contains enough information to be useful for predicting outcomes in football games. With the popularity of sports gambling came the development of a number of sports betting services. "Sports betting services are provided by companies such as William Hill, Ladbrokes, bet365, bwin, Paddy Power, betfair, Unibet and many more through their websites and in many cases betting shops. In 2012, William Hill generated around 2 billion U.S. dollars in revenue with about 30 billion U.S. dollars in total being staked / wagered with the company."


See also

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Sports rating system A sports rating system is a system that analyzes the results of sports competitions to provide ratings for each team or player. Common systems include polls of expert voters, crowdsourcing non-expert voters, betting markets, and computer systems. R ...


References

{{reflist Statistical analysis Sports records and statistics