Splash About International Limited, usually referred to as Splash About, is best known as a designer, manufacturer and retailer of swimwear and swimming aids for children and babies, however the company also designs and makes maternity swimsuits. It operates from

the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

History

Splash About was founded by Desri and Robin Goodwin in 2001 with their first creations, a float jacket and a float suit. The company is best known for developing the Happy Nappy system (in Britain, a nappy is a

diaper A diaper /ˈdaɪpə(r)/ (American and Canadian English) or a nappy ( Australian English, British English, and Hiberno-English) is a type of underwear that allows the wearer to urinate or defecate Defecation (or defaecation) follows dig ...

), which comprises waterproof neoprene outer layers with leak-restricting grip and an inner absorbent layer. The idea is to allow babies to swim without contaminating the pool. In 2011,

Warrington Warrington () is a town and unparished area in the borough of the same name in the ceremonial county of Cheshire, England, on the banks of the River Mersey. It is east of Liverpool, and west of Manchester. The population in 2019 was estimat ...

-based private equity firm Energize Capital acquired a majority stake in the company.

Work with the ASA and BSI

In 2014 Splash About announced that it was working alongside the

Amateur Swimming Association Swim England is the national governing body for swimming, diving, water polo, open water swimming, and synchronised swimming in England. It forms part of British Swimming, a federation of the national governing bodies of England, Scotland ( Scott ...

and Water Babies to create a new British Standard for baby and Toddler Swimming. In September 2015, the company was one of the sponsors of the

BSI Group The British Standards Institution (BSI) is the national standards body of the United Kingdom. BSI produces technical standards on a wide range of products and services and also supplies certification and standards-related services to business ...

Publicly Available Specification A Publicly Available Specification or PAS is a standardization document that closely resembles a formal standard in structure and format but which has a different development model. The objective of a Publicly Available Specification is to speed up ...

"Safeguarding 0 to 4 year old children within the teaching of swimming, including any associated professional photography. Code of practice" (PAS 520:2015), which aims "to tackle codifying best practice in how very young children should be taught to swim and professionally photographed during lessons."

Media

In 2015 US singer

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...

released a vacation video on

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

in which her daughter Blue Ivy was wearing one of Splash About's float suits.

External links

References

{{reflist Baby products Diaper brands Clothing companies established in 2001 Online retailers of the United Kingdom Retail companies established in 2001 Sporting goods brands Sportswear brands Sporting goods manufacturers of the United Kingdom Swimwear brands Swimwear manufacturers Clothing brands of the United Kingdom