Spinnup was a digital music distribution service owned by

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

. It was founded in 2013 in Sweden. Spinnup is a signed distribution platform that offers an aggregator service to musicians and artist who are not signed to major labels so they can distribute their music worldwide via online retailers such as

Deezer Deezer is a French online music streaming service. It allows users to listen to music content from record labels, as well as podcasts on various devices online or offline. Created in Paris, Deezer currently has 90 million licensed tracks in i ...

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...

Napster Napster was a peer-to-peer file sharing application. It originally launched on June 1, 1999, with an emphasis on digital audio file distribution. Audio songs shared on the service were typically encoded in the MP3 format. It was founded by Shawn ...

Amazon Music Amazon Music (previously Amazon MP3) is a music streaming platform and online music store operated by Amazon. Launched in public beta on September 25, 2007, in January 2008 it became the first music store to sell music without digital rights man ...

and

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...

. As a

Universal Music Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, Dutch law. UMG's cor ...

company, a key feature of Spinnup is being able to help independent artists get signed by Universal Music's labels. As of June 2019, 58 Spinnup artists had been discovered and signed to UMG labels.

History and overview

Spinnup was founded and launched by

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

in 2013. Spinnup operates in

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark ...

, UK,

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

and

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

but is available worldwide for distribution. In July 2014 Spinnup launched in the UK, the same month as Albin, a Swedish artist who signed a record deal with Universal Music after using Spinnup to distribute his track "Din Soldat", reached number one in Sweden with the song. Later that year Swedish

house music House is a music genre characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 120 beats per minute. It was created by Disc jockey, DJs and music producers from Chicago metropolitan area, Chicago' ...

duo

Vigiland Vigiland is a Swedish house duo consisting of Claes Remmered Persson and Otto Pettersson from the Swedish community Västervik, Sweden. Their first single "Bouncer" became popular on Spotify when it was released in late 2013. Upon releasing their M ...

followed with a record contract with Universal Music after emerging through Spinnup. New artists who have signed record deals after using Spinnup include LOVA, Vigiland, Albin, Mavrick, and Jireel in Sweden. Model Aeroplanes were the first UK band to earn themselves a record deal after signing to

Island Records Island Records is a multinational record label owned by Universal Music Group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. Island and A&M Records, anoth ...

through Spinnup in 2015. Since launching in France in late 2016, 10 French Spinnup artists have been signed to Universal Music labels, including Asakura, ZeGuerre, and Maes. In late 2016 Spinnup announced it had reached over 100,000 registered artists on the platform. In May 2017, Spinnup celebrated its 31st artist signing to Universal Music with Swedish artist Milwin, and now has had 58 artists signed to Universal Music labels around the world. At the 2019

Eurovision Song Contest The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...

, Maltese contestant Michela performed her song 'Chameleon', which was distributed on Spinnup before she was signed by Universal Music Austria. On May 18th 2022 Spinnup made their website exclusive only for a select few artist oppose to any one. On October 4th 2022, an email is sent to the artists on the platform telling them that the service will close permanently on December 1.

Stream Your Dream

In March 2015 Spinnup and

GAFFA ''Gaffa'' (stylized as ''GAFFA'') is a free Nordic music magazine with local editions in Denmark, Norway, and Sweden. ''Gaffa'' is Denmark's largest and oldest music magazine. It has been published since 1983 and has 320,000 print readers and ...

launched the song contest "Stream Your Dream". The contest was based on the artist uploading his or her song at Spinnup, where the three artists who measured the most number of streams was selected to perform at the final event on May 29 at Göta Källare in Stockholm, Sweden. The winner of the contest later was Melina Borglow.

References

External links

* {{Authority control Online music stores of Sweden Digital audio distributors