"Spinnin' for 2012" is a

song A song is a musical composition intended to be performed by the human voice. This is often done at distinct and fixed pitches (melodies) using patterns of sound and silence. Songs contain various forms, such as those including the repetitio ...

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attes ...

singer-songwriter

Dionne Bromfield Dionne Julia Bromfield (born 1 February 1996) is a British soul music singer, television presenter and television personality. Her debut album, ''Introducing Dionne Bromfield'', was released in 2009 by Amy Winehouse's Lioness Records label. She ...

and rapper

Tinchy Stryder Kwasi Esono Danquah III ( ; born 14 September 1986), known by the stage name Tinchy Stryder, is a Ghanaian British, Ghanaian-British rapper, singer, songwriter, entrepreneur and investor. Stryder has released three solo (music), solo studio al ...

. It was released on 23 September 2011 to

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

and

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

as a digital download in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. It is the Official Olympic Torch Relay Song for the

London 2012 Olympic Games The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

. The song appears on Bromfield's album ''

Good for the Soul ''Good for the Soul'' is the second album from English singer Dionne Bromfield. It was released on 4 July 2011 in the United Kingdom. The album was preceded by the two singles, " Yeah Right" and "Foolin'". Singles Though not the lead single, ...

''.

Background

The song is a reworked version of a

Speech Debelle Corynne Elliot (born 17 March 1983 in London, England), better known as Speech Debelle, is a British rapper signed to the Big Dada record label. She was the winner of the 2009 Mercury Prize for her debut album ''Speech Therapy''. She released h ...

original, with both Stryder and Bromfield rewriting the track's lyrics. Joking about being unsuccessful in obtaining Olympic 2012 tickets, Stryder told The Sun: "I didn't get any tickets in the end, like loads of other people. I tried but had no luck. I'm hoping that this song will get us a few, though." He went on to say, "I must be in with a chance, surely. I'm desperate to see some of the events. It will be massive. I'd love to watch the men's 100m final."

Live performances

Dionne Bromfield and Tinchy Stryder performed the song live on

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

entertainment programme ''

Born to Shine ''Born to Shine'' is an ITV entertainment programme which featured celebrities who learn a new skill taught to them by talented teenagers, live on Sunday evenings. The show was presented by Natasha Kaplinsky and won by Jason Manford. Format Teena ...

''. The song was also scheduled to be performed on another ITV program ''

Lorraine Lorraine , also , , ; Lorrain: ''Louréne''; Lorraine Franconian: ''Lottringe''; german: Lothringen ; lb, Loutrengen; nl, Lotharingen is a cultural and historical region in Northeastern France, now located in the administrative region of Gr ...

'' on Tuesday, 27 September 2011, but this did not proceed.

Music video

The music video was filmed in London, UK by US director Dale "Rage" Resteghini, who is also known to be the favorite music video director for

Soulja Boy DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence, after his self published debut single "Crank That (Soulja Boy)" peake ...

. The video was premiered on Dionne Bromfield's

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel on Thursday, 21 July 2011, at a total length of two minutes and fifty-six seconds.

Synopsis

The video sees Tinchy Stryder and Dionne Bromfield in a black colored Mini Convertible driving around

City of London The City of London is a city, ceremonial county and local government district that contains the historic centre and constitutes, alongside Canary Wharf, the primary central business district (CBD) of London. It constituted most of London fr ...

and past

Tower Bridge Tower Bridge is a Listed building#Grade I, Grade I listed combined Bascule bridge, bascule and Suspended-deck suspension bridge, suspension bridge in London, built between 1886 and 1894, designed by Horace Jones (architect), Horace Jones and e ...

, then the scene switches to them both in a dark place, standing on a stage, where Bromfield and Stryder begin to dance on the stage surrounded by lighted torches. Bromfield is first dressed in a

Union Jack The Union Jack, or Union Flag, is the ''de facto'' national flag of the United Kingdom. Although no law has been passed making the Union Flag the official national flag of the United Kingdom, it has effectively become such through precedent. ...

decorated sleeveless shirt, before later having a change of clothing, she then proceeds to sing, with Stryder following up with

pop rap Pop rap (also known as pop hip-hop, hip pop, melodic hip-hop or melodic rap) is a genre of music fusing the rhythm-based lyricism of hip hop music with pop music's preference for melodious vocals and catchy tunes. This genre gained mainstrea ...

rhymes over

post-dubstep Post-dubstep is an umbrella term applied to a range of musical styles that have been influenced by the sparse, syncopated rhythms and heavy sub-bass of the UK dubstep scene. The breadth of styles associated with the term post-dubstep precluded i ...

beats about success, he leaves out

multisyllabic rhymes In rapping and poetry, multisyllabic rhymes (also known as compoundEdwards, Paul, 2009, ''How to Rap: The Art & Science of the Hip-Hop MC'', Chicago Review Press, p. 87.Eminem, with Sacha Jenkins, 2008, ''The Way I Am'', Dutton Adult, p. 17.Eminem, ...

in this song in order to accommodate the purpose of the song. The last scene in the video sees Bromfield in two different outfits singing in front of dancers in front of a wall, then Stryder reappears in the scene and him and Bromfield strike a pose, before

dap greeting Dap or the dap is a friendly gesture of greeting, agreement, or solidarity between two people that has become popular in Western cultures, particularly since the 1970s, originating from African American communities.Dalzell, Tom (2009). The Routle ...

, then proceeding back to the black colored Mini Convertible and driving away.

Track listing

Release history

References

{{Authority control 2011 songs Dionne Bromfield songs Tinchy Stryder songs 2012 Summer Olympics Olympic theme songs Music videos directed by Dale Resteghini