Paramount Network is an American basic
cable television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
channel owned by the
MTV Entertainment Group unit of
Paramount Media Networks
Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
. The network's headquarters are located at the
Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
studio lot in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
.
The channel was originally founded by a partnership between radio station
WSM and
Westinghouse Broadcasting
The Westinghouse Broadcasting Company, also known as Group W, was the broadcasting division of Westinghouse Electric Corporation. It owned several radio and television stations across the United States and distributed television shows for syndica ...
as
The Nashville Network (TNN) and began broadcasting on March 7, 1983. It initially featured programming catering towards the culture of the
Southern United States
The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
, including
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...
,
variety show
Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances, sketch comedy, magic, acrobatics, juggling, and ventriloquism. It is normally introduced by a com ...
s, outdoors programming, and
motor racing
Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of tw ...
coverage (such as
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and h ...
). TNN was purchased by the
Gaylord Entertainment Company in 1983. After Gaylord bought
CMT in 1991, TNN's music programming was shifted to CMT, leaving TNN to focus on entertainment and lifestyle programming.
In 1995, TNN and CMT were acquired by Westinghouse, which was in turn acquired by
Viacom in 1999. Under Viacom ownership, TNN would phase out country-influenced programming in favor of a general entertainment format appealing to
Middle America. It was renamed The National Network in September 2000, coinciding with the network premiere of ''
WWF Raw''. In August 2003, TNN relaunched as Spike TV, which targeted a
young adult male audience. From June 2006, the network's programming had a more explicit focus on the action genre, while in 2010, the network had an increased focus on original reality series. This culminated with a final rebrand in 2015 to emphasize gender-balanced series (such as ''
Lip Sync Battle'') and a return to original scripted programming. On January 18, 2018, Spike relaunched as Paramount Network, aiming to align the network with its namesake studio (which previously lent its name to the now-defunct
United Paramount Network), and to position it as a flagship, "premium" channel.
One of Paramount Network's only major successes in scripted programming has been ''
Yellowstone—''which quickly became the channel's flagship drama, and has spawned multiple spin-offs on
Paramount+
Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Med ...
, the streaming service owned by its parent company
Paramount Global
Paramount Global (Trade name, doing business as Paramount) is an American Multinational corporation, multinational mass media and entertainment Conglomerate (company), conglomerate owned and operated by National Amusements (79.4%) and headquar ...
. In 2020 and 2021, the channel cancelled most of its original series or moved them to other Paramount Global networks, as part of a proposed plan to relaunch the Paramount Network with a focus on
made-for-TV films
A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
. By January 2022, these plans had been scrapped due to the impact of
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickl ...
and success of the ''Yellowstone'' franchise, leaving it and Spike holdover ''
Bar Rescue'' as the channel's only original, first-run programs. The channel has also featured limited engagements of new Paramount+ original series by ''Yellowstone'' co-creator
Taylor Sheridan, using ''Yellowstone'' as a lead-in.
As of September 2018, approximately 80.24 million households in the United States receive Paramount Network.
History
The Nashville Network (1983–2000)
The Nashville Network first launched on March 7, 1983; it was dedicated to the culture and lifestyle of
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...
and the
U.S. South.
It originally operated as a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
of WSM, Inc., at the time owned by
National Life and Accident Insurance Company, and
Group W Satellite Communications. TNN operated from the now-defunct
Opryland USA theme park near
Nashville, Tennessee
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and t ...
.
Country Music Television
Country Music Television (CMT) is an American pay TV network owned by Paramount Media Networks, a division of Paramount Global. Launched on March 5, 1983, as Country Music Television, CMT was the first nationally available channel devoted to c ...
(CMT), founded by Glenn D. Daniels, beat TNN's launch by two days, robbing them of the claim of the "first country music cable television network." TNN's flagship shows included ''
Nashville Now'', ''
The Statler Brothers Show'', ''
American Sports Cavalcade'' and ''
Grand Ole Opry
The ''Grand Ole Opry'' is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment (a divi ...
Live''. ''Nashville Now'' and the ''Grand Ole Opry'' were broadcast live from Opryland USA.
The
Gaylord Entertainment Company purchased WSM, along with TNN and the Opryland properties, in the latter half of 1987. Much of TNN's programming (except for its sports) during the Gaylord era was originally produced by Opryland Productions, also owned by Gaylord Entertainment. From 1983 to 1992, all of TNN's auto racing and motor sports coverage was produced by Diamond P Sports. Starting in 1993, TNN started having its
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and h ...
coverage produced by World Sports Enterprises, and the
American Speed Association
The American Speed Association (ASA) is a sanctioning body of motorsports in the United States formed in 1968. The Association was based in Pendleton, Indiana, and later in Daytona Beach, Florida. The ASA sanctioned asphalt and dirt tracks in t ...
coverage produced by Group 5 Sports, while Diamond P continued to produce most of the rest of the racing coverage. Programming included variety shows,
talk show
A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk S ...
s,
game show
A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...
s, outdoor shows (such as hunting and fishing), and lifestyle shows; all centered in some way around country music or the country style of living.
Some of TNN's popular on-air talent included local Nashville media personalities
Ralph Emery,
Dan Miller,
Charlie Chase and
Lorianne Crook, as well as established stars such as country music singer
Bill Anderson and actresses
Florence Henderson and
Dinah Shore
Dinah Shore (born Frances Rose Shore; February 29, 1916 – February 24, 1994) was an American singer, actress, and television personality, and the top-charting female vocalist of the 1940s. She rose to prominence as a recording artist during ...
. By 1995, TNN was acquired by
Westinghouse Electric Corporation
The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" i ...
, which had recently acquired
CBS around that time; two years later, Westinghouse bought CMT, TNN's chief competitor. In 1998, the channel dropped its "The Nashville Network" moniker and shortened its official name to TNN. Ownership shifted to
Viacom in the late 1990s after its acquisition of CBS Corporation, Westinghouse's successor.
The National Network, the New TNN, and professional wrestling (2000–2003)
In 1999, TNN began to downplay its previous country lifestyle programming to appeal to a wider demographic, including younger viewers; capitalizing on the success of ''
RollerJam'' (a
roller derby
Roller derby is a roller skating contact sport played by two teams of fifteen members. Roller derby is played by approximately 1,250 amateur leagues worldwide, mostly in the United States.
Game play consists of a series of short scrimmages (j ...
-inspired series with elements of
professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
), TNN reached a three-year deal to broadcast a
weekly television series from the Philadelphia-based wrestling promotion
Extreme Championship Wrestling
HHG Corporation, doing business as Extreme Championship Wrestling (ECW), was a professional wrestling promotion and media company that was based in Philadelphia, Pennsylvania. The promotion was founded in 1992 by Tod Gordon as National Wrest ...
(ECW), which would air on Friday nights beginning in late-August 1999. Under the contract, ECW also agreed to
revenue sharing with TNN for all of the promotion's events (including live shows and
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program g ...
s) and merchandising. These two programs would air as part of a Friday-night
block themed around
extreme sports programming, alongside ''
Motor Madness'' and ''Championship
Bull Riding
Bull riding is a rodeo sport that involves a rider getting on a bucking bull and attempting to stay mounted while the animal tries to buck off the rider.
American bull riding has been called "the most dangerous eight seconds in sports." To rec ...
''; a TNN executive described bull riding as being "the original extreme sport".
In November 1999, TNN announced new programming and primetime theme blocks it planned to introduce in 2000, including ''Movie Monday'' (which would target female viewers), ''Action Wednesday'', ''Friday Night Thrill Zone'', ''Classic Country'' on Saturday nights, and ''TNN Outdoors'' on Sundays. The new schedule, along with new series such as the action drama ''
18 Wheels of Justice
''18 Wheels of Justice'' is an American crime drama series that aired from 2000 to 2001 on TNN. It starred Lucky Vanous as federal agent Michael Cates (posing as a truck driver, with a Kenworth T2000 semi-truck), and G. Gordon Liddy as Jacob Cal ...
'', collegiate
bowling
Bowling is a target sport and recreational activity in which a player rolls a ball toward pins (in pin bowling) or another target (in target bowling). The term ''bowling'' usually refers to pin bowling (most commonly ten-pin bowling), thoug ...
competition series ''Rockin' Bowl'', reruns of the Western anthology ''
Dead Man's Gun'', and a new promotional campaign targeting younger viewers, were intended to introduce a broader audience to the network. Despite ECW reportedly driving a 200% increase in young male viewership in its timeslot, the promotion had a strained relationship with TNN's management—which had also given the program little advertising.
On September 25, 2000, TNN was folded into the
MTV Networks
Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
division based in New York City, and was renamed The National Network. The rebranding coincided with major changes to the network's programming, including the network premiere of ''
RAW Is War—''the flagship weekly program of the
World Wrestling Federation (WWF, later WWE)''—''which moved to TNN from
USA Network
USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Mad ...
as part of a new contract with Viacom. As WWF programs were among USA Network's top programs, the move was considered a major coup for TNN. MTV Networks chairman Tom Freston described TNN as now being a general entertainment service, albeit one with a "sort of populist
middle-America flavor" rather than "another network for New York or Los Angeles."
Football also became more prominent on the network, as it began airing games of the original
Arena Football League
The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 season, making it the third longest-running professional football league in ...
(AFL) with
Eli Gold as an announcer. TNN was also one of three networks to air games of the ill-fated, WWF-backed
XFL (along with
NBC and
UPN). As part of its contract, TNN had the rights to a late Sunday afternoon game each week except for the first week, when UPN aired the afternoon game instead. In 2001, TNN aired
CBS Sports-produced coverage of the inaugural
opening round game of the
NCAA Division I men's basketball tournament
The NCAA Division I men's basketball tournament, branded as NCAA March Madness and commonly called March Madness, is a single-elimination tournament played each spring in the United States, currently featuring 68 college basketball teams fro ...
. The opening round game would later move to
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
in
2002
File:2002 Events Collage.png, From left, clockwise: The 2002 Winter Olympics are held in Salt Lake City; Queen Elizabeth The Queen Mother and her daughter Princess Margaret, Countess of Snowdon die; East Timor gains independence from Indonesia and ...
.
In 2001, TNN added off-network sitcoms and dramas such as ''
Diff'rent Strokes'', ''
The Wonder Years
''The Wonder Years'' is an American coming-of-age comedy/drama television series created by Neal Marlens and Carol Black. It ran on ABC from January 31, 1988, until May 12, 1993. The series premiered immediately after ABC's coverage of Supe ...
'',
[TNN Shooting for Lineup that's 50% More Original](_blank)
''Broadcasting & Cable
''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadca ...
'': January 22, 2001 ''
The Rockford Files
''The Rockford Files'' is an American detective drama television series starring James Garner that aired on the NBC network from September 13, 1974 to January 10, 1980, and remains in syndication. Garner portrays Los Angeles private investigat ...
'',
''
WKRP in Cincinnati'',
''
Newhart'', ''
Hangin' With Mr. Cooper'', ''
Miami Vice
''Miami Vice'' is an American crime drama television series created by Anthony Yerkovich and produced by Michael Mann for NBC. The series stars Don Johnson as James "Sonny" Crockett and Philip Michael Thomas as Ricardo "Rico" Tubbs, two Me ...
''
and ''
Taxi
A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...
''.
It also became the first channel to air reruns of ''
MADtv
''Mad TV'' (stylized as ''MADtv'') is an American sketch comedy television series originally inspired by '' Mad'' magazine. In its initial run, it aired on Fox from 1995 to 2009. After a one-off reunion show in 2015 to celebrate the twentiet ...
''. These moves went unnoticed for the most part, due to TNN's lack of popularity. By this time, all country-western programming had been purged from the network; some of The Nashville Network's former programming was picked up by CMT, while other classic TNN shows were picked up by
Great American Country
Great American Family is an American cable television network. Owned by Great American Media, it broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies.
It was originally established i ...
, including eventually the ''
Grand Ole Opry
The ''Grand Ole Opry'' is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment (a divi ...
'', which was pushed off to CMT and eventually removed by Viacom after they did not renew the agreement to carry the series. In 2001, TNN began to market itself as "The New TNN", an inadvertent
pleonasm
Pleonasm (; , ) is redundancy in linguistic expression, such as "black darkness" or "burning fire". It is a manifestation of tautology by traditional rhetorical criteria and might be considered a fault of style. Pleonasm may also be used for em ...
in its full context.
By late 2002, the channel had picked up more male-oriented shows, such as ''
Baywatch'', ''
Monster Jam
Monster Jam is a live motorsport event tour operated by Feld Entertainment. The series began in 1992, and is sanctioned under the umbrella of the United States Hot Rod Association. Events are primarily held in North America, with some additio ...
'', the hidden camera game show ''
Oblivious'', ''
Robot Wars Extreme Warriors,'' ''
Star Trek: The Next Generation'', and ''
Slamball''.
Spike (2003–2018)
In April 2003, it was announced that the network would be relaunched as Spike TV on June 16.
Promoted with the slogan "The First
Network for Men", Viacom aimed to target
young adult
A young adult is generally a person in the years following adolescence. Definitions and opinions on what qualifies as a young adult vary, with works such as Erik Erikson's stages of human development significantly influencing the definition of ...
males aged 18–34 — a demographic they believed were being served insufficiently by other cable networks. Spike's launch programming would include a slate of new
adult animation
Adult animation, also known as mature animation, and infrequently as adult-oriented animation, is any type of animation, animated motion work that is catered specifically to adult interests, and is mainly targeted and marketed towards adults and ...
series such as ''
Gary the Rat'', ''
Ren & Stimpy "Adult Party Cartoon"'' (an adult-oriented revival of the former
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
series ''
The Ren & Stimpy Show
''The Ren & Stimpy Show'' (also known as ''Ren & Stimpy'') is an American animated television series created by Canadian animator John Kricfalusi. Originally produced by Spümcø for Nickelodeon, the series aired from August 11, 1991, to Dec ...
'', led by its original creator
John Kricfalusi), and ''
Stripperella'', as well as other new series such as ''
Ride with Funkmaster Flex'', joined by its recent acquisitions ''CSI'', ''Star Trek'', and ''Raw.''
Other planned programming included
interstitial segments on health, technology, and finance in collaboration with ''
Men's Health
''Men's Health'' (''MH''), published by Hearst Communications, Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands.
Started as a men's health maga ...
'', ''
Stuff
Stuff, stuffed, and stuffing may refer to:
*Physical matter
*General, unspecific things, or entities
Arts, media, and entertainment
Books
*''Stuff'' (1997), a novel by Joseph Connolly
*''Stuff'' (2005), a book by Jeremy Strong
Fictional cha ...
'', and
MarketWatch
MarketWatch is a website that provides financial information, business news, analysis, and stock market data. Along with ''The Wall Street Journal'' and '' Barron's'', it is a subsidiary of Dow Jones & Company, a property of News Corp.
His ...
.
Three days before the planned launch date,
film director
A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, ...
Spike Lee
Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
won a
New York Supreme Court
The Supreme Court of the State of New York is the trial-level court of general jurisdiction in the New York State Unified Court System. (Its Appellate Division is also the highest intermediate appellate court.) It is vested with unlimited civ ...
injunction preventing Viacom from using the name "Spike TV". Lee claimed that because of his well-known popularity in Hollywood, viewers would therefore assume that he was associated with the new channel. Lee stated in court papers that: "The media description of this change of name, as well as comments made to me and my wife, confirmed what was obvious—that Spike TV referred to Spike Lee."
Spike Jones Jr., son of comic musician
Spike Jones
Lindley Armstrong "Spike" Jones (December 14, 1911 – May 1, 1965) was an American musician and bandleader specializing in spoof arrangements of popular songs and classical music. Ballads receiving the Jones treatment were punctuated with gun ...
, became a party to the lawsuit as part of Viacom's defense to protect the rights to his father's name.
Most of the new programming would premiere on the originally-planned date as a
soft launch; at this time, the TNN name and logo was downplayed heavily in favor of the "First Network for Men" tagline. The suit was settled on July 8, 2003, in announcing the settlement, Lee admitted that he did not believe that the channel intentionally tried to trade on his name. On July 28, 2003, it was announced that Spike TV would officially launch on August 11, 2003 — eight weeks later than initially scheduled. Its launch night programming featured two programs originally intended to air on June 16, including ''Party with Spike''—a launch special filmed at the
Playboy Mansion, and the premiere of ''
Most Extreme Elimination Challenge''—a comedic
dub of the
Japanese game show ''
Takeshi's Castle''.
Klasky Csupo
Klasky-Csupo, Inc. (stylized as KLaSKY CSUPO INC., doing business as Klasky Csupo, ) is an American animation studio located in Los Angeles, California. It was founded in 1982 by producer Arlene Klasky and Hungarian animator Gábor Csupó (he ...
's ''
Immigrants
Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, ...
'' and the
John Leguizamo
John Alberto Leguizamo Peláez (; ; born July 22, 196013:04) is an American actor, comedian, and film producer. He has appeared in over 100 films, produced over 20 films and documentaries, made over 30 television appearances, and has produced ...
-produced ''Zilch & Zero'' were originally slated to run on Spike TV's animation block, but these plans never materialized and the former was broadcast as a film instead. Later that year, Spike premiered the
reality television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
parody ''
The Joe Schmo Show'',
and launched the
Spike Video Game Awards.
On January 17, 2005, Spike TV premiered ''
The Ultimate Fighter
''The Ultimate Fighter'' is an American reality television series and mixed martial arts (MMA) competition produced by the Ultimate Fighting Championship (UFC) and Pilgrim Media Group currently airing on ESPN+. It previously aired for fourteen ...
'', a reality competition series following
mixed martial arts
Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on strike (attack), striking, grappling and ground f ...
(MMA) fighters training and competing to earn a contract with the
Ultimate Fighting Championship
The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...
(UFC). The series helped to raise the profile of the promotion, and would run for 14 seasons, ending its run in 2011 only after
Fox Sports
Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world.
The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the F ...
acquired the U.S. television rights to UFC programming and events under a new, seven-year deal.
In March 2005, Viacom announced that it would not renew its contract with
WWE when it expired in September 2005. Spike's new president,
Doug Herzog, stated that the network had planned to "expand its investments in original programming and new acquisitions for its core audience", including new scripted programming. The following month, it was announced that ''WWE Raw'' would return to USA Network. Spike subsequently reached a deal with another wrestling promotion,
Total Nonstop Action Wrestling (TNA), which saw ''
TNA Impact!
''Impact!'' (stylized as ''IMPACT!''), also known as ''IMPACT! on AXS TV'',
is an American professional wrestling television program produced by the American promotion Impact Wrestling (formerly known as Total Nonstop Action Wrestling (TNA)) tha ...
'' premiere on Saturday, October 1, 2005. Later in the month, Spike TV debuted the video game news show ''
Game Head
''GameTrailers TV with Geoff Keighley'' (or ''GT.TV'') is a television show about video games hosted by video game journalist Geoff Keighley. Originally titled ''Game Head'', on January 25, 2008, the show relaunched under its current name with a ...
'', hosted by
Geoff Keighley.
"Get More Action"
In 2005, Viacom conducted research which found that word-of-mouth knowledge narrowly perceived Spike TV's programming as being predominantly "
low-brow", violent, and reliant on
sex appeal. These findings led Viacom to pursue a rebrand in an effort to clarify the network's focus. At its upfront presentations in 2006, Viacom unveiled a new logo for the channel (officially shortening its name to simply "Spike"), and the new slogan "Get More Action". The new brand was described as being "authentic" and "unapologetically" masculine, and emphasizing
action as a core genre of programming for the network. The new branding would launch alongside the premiere of ''
Blade: The Series'' in June 2006. Spike also attracted advertisers with
product placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
opportunities, such as the "Men of Action" promos, which featured homages and parodies of "classic action moments".
On September 5, 2006, Spike premiered the documentary film ''Metal of Honor: The Ironworkers of 9/11'' by filmmaker Rachel Maguire, which profiled the ironworkers' efforts in the attempts for rescue and recovery following the
September 11 attacks
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commerc ...
at the
World Trade Center site
The World Trade Center site, often referred to as "Ground zero#World Trade Center, Ground Zero" or "the Pile" immediately after the September 11 attacks, is a 14.6-acre (5.9 ha) area in Lower Manhattan in New York City. The site is bounde ...
. The film proceeds through the ironworkers' dismantling of the fallen towers. On October 10, 2006, Spike debuted the ''
Scream Awards'', the first awards show honoring horror, science fiction, fantasy and comic book-based entertainment.
In October 2007,
Kevin Kay was appointed network president after serving as executive vice president and general manager of the channel for the previous two years. The post had been vacant since December 2006. In 2008, the network debuted ''DEA'', a reality series based on the
Drug Enforcement Administration
The Drug Enforcement Administration (DEA; ) is a Federal law enforcement in the United States, United States federal law enforcement agency under the U.S. Department of Justice tasked with combating drug trafficking and distribution within th ...
.
On April 7, 2008, Spike acquired cable syndication rights for the sitcom ''
Married... with Children''. Five new unscripted series were also picked up for the channel's Summer 2008 lineup, including ''
1000 Ways To Die
''1000 Ways to Die'' is an American anthology television series that aired on Spike from May 14, 2008 to July 15, 2012, and also aired on Comedy Central during its run. The program recreates unusual supposed deaths, true events, and debunked ...
''.
In the fall of 2009, Spike broadcast live Australian
rugby league
Rugby league football, commonly known as just rugby league and sometimes football, footy, rugby or league, is a full-contact sport played by two teams of thirteen players on a rectangular field measuring 68 metres (75 yards) wide and 112 ...
semifinal games from the
National Rugby League
The National Rugby League (NRL) is an Australasian rugby league club competition which contains clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory and New Zealand. The NRL formed in 1998 as a joint partnership ...
and also showed the grand final, as part of efforts by
David Niu
David Niumataiwalu, better known as David Niu (born 3 January 1966), is an Australian-American dual-code international rugby league and rugby union administrator, coach and former player. Regarded as one of the founders of rugby league in the U ...
to bring the
National Rugby League USA to the United States. On June 1, 2010, Spike launched into the first crowd-sourced pilot episode contest with
Scripped, a web-based screenwriting community.
"Get Real"
In January 2011, Spike ordered two new
reality television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
series, ''
Bar Rescue'' and ''
Repo Games''. During Viacom's upfronts presentation that May, it was announced that Spike would undergo a brand repositioning, with a larger focus on reality programming and a broader audience of males in the
key demographic. The changes were intended to pivot Spike's brand in a more mature direction, which were described as an aim to be less like ''
Maxim'' magazine and more like ''
Esquire
Esquire (, ; abbreviated Esq.) is usually a courtesy title.
In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...
''.
A promotional campaign emphasized
adversity
Stress, either physiological, biological or psychological, is an organism's response to a stressor such as an environmental condition. Stress is the body's method of reacting to a condition such as a threat, challenge or physical and psycholog ...
as a common theme in Spike's programming.
The following year, Spike ordered the
bounty hunting
A bounty hunter is a private agent working for bail bonds who captures fugitives or criminals for a commission or bounty. The occupation, officially known as bail enforcement agent, or fugitive recovery agent, has traditionally operated outsid ...
competition series ''Full Bounty'', ''Rat Bastards'' (a series following a
pest control
Pest control is the regulation or management of a species defined as a pest; any animal, plant or fungus that impacts adversely on human activities or environment. The human response depends on the importance of the damage done and will range ...
business in Mississippi), and ''
Tattoo Nightmares'', along with a revival of ''
World's Wildest Police Videos''. ''Full Bounty'' was later revealed to actually be a third season of ''The Joe Schmo Show''.
In 2013,
Bellator MMA
Bellator MMA (formerly Bellator Fighting Championships) is an American mixed martial arts promotion founded in 2008 and based in Santa Monica, California, owned and operated as a subsidiary of television and media conglomerate Paramount Glob ...
made its network debut with the premiere of its
eighth season; the now Viacom-owned
mixed martial arts
Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on strike (attack), striking, grappling and ground f ...
promotion previously aired on sibling channel
MTV2
MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global.
The channel launched initially as an all-music video service, once the original MTV had started to shift its programmin ...
. Later that year,
Fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelv ...
reality series ''
Cops
Cop or Cops commonly refers to:
* Police officer
Cop and other variants may also refer to:
Art and entertainment Film
* ''Cop'' (film), a 1988 American thriller
* ''Cops'' (film), an American silent comedy short starring Buster Keaton
* ''The ...
'' moved to Spike beginning September 14. In the fall,
kickboxing
Kickboxing is a combat sport focused on kicking and punching. The combat takes place in a boxing ring, normally with boxing gloves, mouthguards, shorts, and bare feet to favour the use of kicks. Kickboxing is practiced for self-defense, gen ...
promotion
Glory made its network debut with
Glory 11: Chicago. This was not Spike's first time broadcasting a kickboxing event as, in 2012, they partnered with
K-1
K-1 is a professional kickboxing promotion established in 1993, well known worldwide mainly for its heavyweight division fights and Grand Prix tournaments. In January 2012, K-1 Global Holdings Limited, a company registered in Hong Kong, acquired ...
to broadcast several events on their website. The end of the year saw the ''Video Game Awards'' revamped and become known as VGX.
At the end of the year, ''Impact Wrestling'' would air its last episode on Spike on December 24, 2014, before moving to
Destination America
Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, ...
in 2015.
Spike also announced that they would drop their video game award show;
Geoff Keighley would go on to create his own award show in the form of ''
The Game Awards''. In January 2015, following a similar deal made by
NBC, Spike announced they would air monthly fight cards by the ''Haymon Boxing''-created "
Premier Boxing Champions".
"The Ones to Watch"
During its upfronts on March 3, 2015, Spike unveiled a new logo and tagline, "The Ones to Watch". The re-branding aimed to make the network more inclusive to women, emphasizing a focus on "big talent, engaging shows and hits that get people talking" and further expansions into scripted series. Alongside the miniseries ''
Tut
Tut may refer to:
__NOTOC__ People
* Tutankhamun, an Egyptian pharaoh often referred to as "King Tut"
* Bernard Bartzen (born 1927), American tennis player nicknamed "Tut"
* Tut Imlay (1902–1976), National Football League player (1926–1927)
* T ...
'' and the announcement of an expanded episode order for the series ''
Lip Sync Battle'' (a spin-off of a segment from ''
Late Night with Jimmy Fallon
''Late Night with Jimmy Fallon'' is an American late-night talk show hosted by comedian Jimmy Fallon.[ About pag ...](_blank)
''), the network announced an output deal with
Dwayne Johnson
Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American actor and former professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, he was integral to the develop ...
's Seven Bucks Productions for a series of specials, ''Emergency Broadcast'', an original drama co-created by
Max Brooks
Maximillian Michael Brooks (born May 22, 1972) is an American actor and author. He is the son of comedy filmmaker Mel Brooks and actress Anne Bancroft. Much of Brooks's writing focuses on zombie stories. He is a senior fellow at the Modern War ...
, and ''Sweat Inc.'', a fitness-oriented reality series hosted by
Jillian Michaels.
Paramount Network (2018–present)
On February 9, 2017, Viacom announced that Spike TV would relaunch as Paramount Network in 2018 and move its headquarters from the
One Astor Plaza
One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District of Midtown Manhattan in New York City. Designed by Der Scutt of Ely J. Kahn & Jacobs, the ...
in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
to
Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
to give the network a closer association with the film studio. This was part of a restructuring plan by new Viacom CEO
Bob Bakish
Robert Marc Bakish ( ; born December 14, 1963) is an American business executive. He has been President and CEO of Paramount Global since December 4, 2019, formerly holding the same position at Viacom before the merger with CBS Corporation. Ea ...
to refocus the majority of its media business around six flagship brands, which included Paramount,
BET,
Comedy Central
Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy program ...
,
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
,
Nick Jr., and
MTV. New original series announced in the first half of 2018 included the miniseries ''
Waco'' and ''
Yellowstone'', along with ''
American Woman'' and ''
Heathers''—two comedies originally slated for
TV Land
TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cl ...
. ''
The Shannara Chronicles'', which moved to Spike for season 2 from MTV, was not renewed by Paramount Network.
Paramount Network is being positioned as a "premium" basic cable network, similar to
AMC and
FX.
Network president Kevin Kay explained that Bakish wanted Viacom to have a "flagship" outlet for scripted programming, as opposed to making inefficient investments into them across individual channels. He added that Paramount Network's offerings would be distinguished from its competitors by continuing to emphasize Middle America as a key viewer base. Even with its subsequent rebrandings, Paramount Network still had significant carriage strength and viewership in the
Midwest
The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. ...
and
South due to its heritage as TNN. Kay argued that its initial slate of original dramas were not as "dark", citing the
setting
Setting may refer to:
* A location (geography) where something is set
* Set construction in theatrical scenery
* Setting (narrative), the place and time in a work of narrative, especially fiction
* Setting up to fail a manipulative technique to ...
of ''Yellowstone'' as making it "brighter and a bit more blue sky than some of the things that are on premium cable TV now".
In regards to the programs moved to Paramount Network from TV Land, ''American Woman'' was moved to take advantage of its prominent leads
Alicia Silverstone and
Mena Suvari, while ''Heathers'' was moved because, in Kay's opinion, the show was not appropriate for TV Land's target audience.
In June 2018, ''Heathers'' was dropped by Paramount Network and Viacom, citing network concerns over the content of the series in the wake of recent shootings in the U.S., such as the
Stoneman Douglas High School shooting. The series would eventually air on Paramount Network in October 2018 in an edited form, with two episodes dropped due to the
Pittsburgh synagogue shooting
The Pittsburgh synagogue shooting was an antisemitic terrorist attack which took place at the Tree of Life – Or L'Simcha Congregation synagogue in the Squirrel Hill neighborhood of Pittsburgh, Pennsylvania, United States. The congregation, ...
.
Paramount Network began a
viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
campaign to promote its launch in December 2017. The campaign included a
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
advertisement asking viewers to phone and email Paramount Network's chief marketing officer Niels Schuurmans to protest Spike's "firing", as well as a string of
self-deprecating posts by the network's
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account about its history and programming (including that "My favorite number is 329 because it's the number of times ''
Cops
Cop or Cops commonly refers to:
* Police officer
Cop and other variants may also refer to:
Art and entertainment Film
* ''Cop'' (film), a 1988 American thriller
* ''Cops'' (film), an American silent comedy short starring Buster Keaton
* ''The ...
'' is on every night", "We had a show called ''
The Joe Schmo Show''. Apparently every decent show name was taken", and that "There's a reason all our early shows were ''
CSI'',
UFC,
TNA TNA may refer to:
Organisations
* Tamil National Alliance, a political coalition in Sri Lanka
* The National Alliance, a political party in Kenya
* The National Archives (United Kingdom), a UK public body
* Tonga Nurses' Association, a trade union ...
, ''
MXC'',
UTI
A urinary tract infection (UTI) is an infection that affects part of the urinary tract. When it affects the lower urinary tract it is known as a bladder infection (cystitis) and when it affects the upper urinary tract it is known as a kidne ...
. No one around here knew how to read"). A network executive stated that the campaign was meant to represent a "public meltdown" by a fired employee.
The campaign concluded with a live streaming event on January 17, 2018, where users could vote on various ways a crew would deface a large model of the former Spike logo, culminating in its demolition. Paramount Network officially launched the following night at 9:00 p.m. ET, marked by a live,
Michael Jackson
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
-themed ''Lip Sync Battle'' special from the
Dolby Theatre
The Dolby Theatre (formerly known as the Kodak Theatre) is a live-performance auditorium in the Ovation Hollywood shopping mall and entertainment complex, on Hollywood Boulevard and Highland Avenue, in the Hollywood district of Los Angeles. ...
.
In May 2019, the Spike brand was relaunched in the U.S. as two streaming channels on
Pluto TV
Pluto TV is a free, ad-supported video streaming service owned and operated by the Paramount Streaming division of Paramount Global. Co-founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California, in the United S ...
, which was acquired by Viacom in March 2019. The relaunch consisted of a main Spike-branded channel and a second channel called "Spike Outdoors".
Aborted rebrand as a movie network
In early 2020, Paramount Network began to cut back on scripted series development, having dropped upcoming projects such as ''
Emily in Paris'' (which was subsequently picked up by
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
), and cancelling ''
68 Whiskey'' after a single season.
On September 11, 2020, it was announced that Bellator would move to
CBS Sports Network
CBS Sports Network (a.k.a. CBSSN) is an American pay television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports Television also known a ...
in October 2020. It would later move to
Showtime
Showtime or Show Time may refer to:
Film
* ''Showtime'' (film), a 2002 American action/comedy film
* ''Showtime'' (video), a 1995 live concert video by Blur
Television Networks and channels
* Showtime Networks, a division of Paramount Global ...
in April 2021.
On September 22, 2020, ViacomCBS president of Entertainment and Youth Brands Chris McCarthy told ''
Variety'' in an exclusive that Paramount Network would relaunch as a
movie channel "within the next year" (to be tentatively known as Paramount Movie Network). The relaunched network was to focus primarily on original
made-for-TV films
A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
featuring major talent, with a plan to premiere 52 films per-year.
The films would have been largely produced by Paramount Pictures and
MTV Studios, with plans for co-productions with
ViacomCBS International networks such as Argentina's
Telefe, Australia's
Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fi ...
, and the United Kingdom's
Channel 5.
These changes would have mirrored a similar shift in programming that McCarthy undertook at sister channel
Comedy Central
Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy program ...
, which also dropped live-action series development in favor of original specials, films, and
adult animation
Adult animation, also known as mature animation, and infrequently as adult-oriented animation, is any type of animation, animated motion work that is catered specifically to adult interests, and is mainly targeted and marketed towards adults and ...
.
At least one scripted series or miniseries was to be carried per-quarter, such as ''Yellowstone'' (albeit with episodes premiering in a different format to suit a cinematic presentation), but the channel was to abandon non-scripted programming.
In preparation for the relaunch, it was stated that ''Bar Rescue and Lip Sync Battle'' would move to another ViacomCBS channel to be determined, while ''
Ink Master'' and ''
Wife Swap'' were both cancelled.
Former
Lifetime
Lifetime may refer to:
* Life expectancy, the length of time a person is expected to remain alive
Arts, entertainment, and media
Music
* Lifetime (band), a rock band from New Jersey
* ''Life Time'' (Rollins Band album), by Rollins Band
* ...
SVP of original movies Meghan Hooper White had been brought on as ViacomCBS's head of original movies and specials in May 2020, and was to oversee the Paramount Movie Network slate, as well as television films and specials across all other ViacomCBS networks.
However, she was released from the company in August 2021 as part of a reorganization of
Paramount+
Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Med ...
and MTV Entertainment Group's executive structure. In the interim, new seasons of ''Bar Rescue'' and ''Yellowstone'' would premiere on the network in 2021,
and in October 2021, the second season of ''The Last Cowboy'' (a reality competition series by ''Yellowstone'' co-creator
Taylor Sheridan) moved to CMT. ''Ink Master'' was also picked up for a new season by Paramount+.
The channel also began a strategy of promoting new Paramount+ original series involving Sheridan, such as ''
Mayor of Kingstown
''Mayor of Kingstown'' is an American crime thriller television series created by Taylor Sheridan and Hugh Dillon. The series premiered on November 14, 2021, on Paramount+. In February 2022, the series was renewed for a second season which is s ...
'' and ''Yellowstone'' prequel ''
1883
Events
January–March
* January 4 – ''Life'' magazine is founded in Los Angeles, California, United States.
* January 10 – A fire at the Newhall Hotel in Milwaukee, Wisconsin, United States, kills 73 people.
* Janua ...
'', under which their initial episodes were given special television airings on Paramount Network as lead-outs for ''Yellowstone''. ''1883'' would set a record for the highest-rated premiere in Paramount Network history, and on cable overall since 2015, with 4.9 million viewers. McCarthy described this practice as a method of using its linear platforms as a "launch pad" for streaming content.
In January 2022, ''
Deadline'' reported that the network relaunch had been shelved, partly due to the
impact of the COVID-19 pandemic on TV and film production, in addition to ''Yellowstones ratings success—which had been influenced by the acquisition of streaming rights to the series by NBCUniversal's
Peacock
Peafowl is a common name for three bird species in the genera ''Pavo (genus), Pavo'' and ''Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female pea ...
.
The network also acquired linear rights to the
Spectrum Originals series ''George & Tammy''.
During the Paramount Global upfronts in May 2022, it was announced that ''Yellowstone'' spin-off ''6666'' had been shifted from Paramount+ to Paramount Network, the fifth season of ''Yellowstone'' would premiere in November 2022, and that the first two episodes of Sheridan and
Sylvester Stallone
Sylvester Enzio Stallone (; born Michael Sylvester Gardenzio Stallone, ) is an American actor and filmmaker. After his beginnings as a struggling actor for a number of years upon arriving to New York City in 1969 and later Hollywood in 1974, h ...
's Paramount+ series ''
Tulsa King'' would receive special airings as lead-outs for ''Yellowstone''.
Programming
Paramount Network's current programming consists primarily of reruns of
sitcom
A sitcom, a Portmanteau, portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troup ...
s and
drama series, as well as airings of feature films. As of 2022, the network's lone original drama is
''Yellowstone'', which launched alongside the rebranding of Spike as Paramount Network, and grew in viewership throughout its first four seasons. ''
Bar Rescue'', a reality series carried over from Spike, has also continued to air new episodes on Paramount Network.
As Spike, male-oriented programs constituted the majority of the network's schedule upon its original relaunch in 2003. By 2011, Spike had shifted its programming towards shows aimed at a broader audience, such as ''Bar Rescue''. Finally, with its 2015 rebrand, Spike attempted to add more "gender-balanced" programming.
[
The network had formerly carried ]combat sports
A combat sport, or fighting sport, is a competitive contact sport that usually involves one-on-one combat. In many combat sports, a contestant wins by scoring more points than the opponent, submitting the opponent with a hold, disabling the oppon ...
programming throughout its various incarnations; being the first basic cable home of mixed martial arts
Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on strike (attack), striking, grappling and ground f ...
promotion the Ultimate Fighting Championship
The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...
, and early seasons of ''The Ultimate Fighter
''The Ultimate Fighter'' is an American reality television series and mixed martial arts (MMA) competition produced by the Ultimate Fighting Championship (UFC) and Pilgrim Media Group currently airing on ESPN+. It previously aired for fourteen ...
''. Other promotions and sports-related programming have included kickboxing
Kickboxing is a combat sport focused on kicking and punching. The combat takes place in a boxing ring, normally with boxing gloves, mouthguards, shorts, and bare feet to favour the use of kicks. Kickboxing is practiced for self-defense, gen ...
events from Glory and K-1
K-1 is a professional kickboxing promotion established in 1993, well known worldwide mainly for its heavyweight division fights and Grand Prix tournaments. In January 2012, K-1 Global Holdings Limited, a company registered in Hong Kong, acquired ...
; professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
from Impact Wrestling
Impact Wrestling (stylized as ''IMPACT! Wrestling''), is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment.
Founded by Jeff and Jerry Jarrett in 2002, the pro ...
, WWE, and Extreme Championship Wrestling
HHG Corporation, doing business as Extreme Championship Wrestling (ECW), was a professional wrestling promotion and media company that was based in Philadelphia, Pennsylvania. The promotion was founded in 1992 by Tod Gordon as National Wrest ...
; boxing
Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermine ...
cards from Premier Boxing Champions; and the Paramount-owned Bellator MMA
Bellator MMA (formerly Bellator Fighting Championships) is an American mixed martial arts promotion founded in 2008 and based in Santa Monica, California, owned and operated as a subsidiary of television and media conglomerate Paramount Glob ...
and Bellator Kickboxing
Bellator Kickboxing was an American kickboxing promotion company based in Los Angeles, active between 2016 and 2019. Bellator was founded in 2016 by president Scott Coker. It was the sister promotion of Bellator MMA. On April 16, 2016, Bellator ...
.
Website
On October 15, 2005, Viacom acquired iFilm, which was initially launched in 1997. After acquiring the website for $49 million, it was eventually rebranded to Spike.com and provided hosting of user-uploaded videos in a short-lived attempt to compete with YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
(which Viacom had sued to remove user-generated uploads of its programming from), a strategy eventually abandoned to refocus Spike.com as a general network site. The iFilm.com domain redirected to the Screen Junkies website for a period of time.
During the era where they hosted user generated content, Spike.com's managers only approved videos pre-screened to meet their standards. On January 18, 2018, Spike.com was sunsetted, and viewers were redirected to the new Paramount Network site and domain.
International availability
Canada
In April 1984, while as TNN, the Canadian Radio-television and Telecommunications Commission
The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...
(CRTC) approved the channel for carriage by Canadian cable and satellite television providers. Following its re-branding as Spike TV, the Canadian Association of Broadcasters filed a complaint with the CRTC on behalf of Canwest Global, demanding the channel be removed from Canadian television providers. The CAB felt that its new general entertainment format would unduly compete with various Canadian-run specialty channels, arguing that there was overlap in its niche and its then-current schedule with Men TV (men's lifestyle), Space
Space is the boundless three-dimensional extent in which objects and events have relative position and direction. In classical physics, physical space is often conceived in three linear dimensions, although modern physicists usually con ...
(''Star Trek''), sports channels such as TheScore (WWE), Discovery Health (interstitial segments focusing on men's health, although the network did not air any full-length programs on the topic and mainly focused on generic women's and children's health and pregnancy-related programming at the time), along with the inexplicable naming of Report on Business Television
BNN Bloomberg (formerly Business News Network and Report on Business Television) is a Canadian English language specialty channel owned by Bell Media. It broadcasts programming related to business and financial news and analysis. The channel is h ...
and CTV Travel
T+E is a Canadian English language cable television specialty channel owned by Blue Ant Media. The channel primarily broadcasts entertainment programming, including docu-series and dramas related to the supernatural and paranormal.
History
O ...
for reasons unknown.[
In January 2005, the CRTC dismissed the CAB's complaint, ruling that it provided insufficient evidence that Spike was directly competing with Canadian specialty channels. The CRTC ruled that Spike did not unduly compete with Men TV, since it was licensed as a service that would carry men's lifestyle programming (in contrast to Spike, which the CRTC classified as a general entertainment channel targeting males), and that the remaining allegations of overlap with domestic Canadian specialty channels represented only a minority of Spike's overall programming.]
Due to programming rights issues, programs which the channel does not hold rights to air outside of the U.S. are replaced with alternate programs, consisting mainly of reruns of Spike's previous reality programs.
Czech Republic
Prima Comedy Central was rebranded as Paramount Network on January 12, 2021.
Hungary
On December 17, 2020, Paramount Channel in Hungary rebranded as the Paramount Network.
Latin America
On April 14, 2020, ViacomCBS rebranded the Latin American version of Paramount Channel into Paramount Network.
Netherlands
Spike rebranded as the Paramount Network in the Netherlands on May 24, 2022.
Spain
In May 2018, Viacom announced that it would rebrand Paramount Channel in Spain under the Paramount Network
Paramount Network is an American basic cable television channel owned by the MTV Entertainment Group unit of Paramount Media Networks. The network's headquarters are located at the Paramount Pictures studio lot in Los Angeles.
The channel was or ...
name on June 10, 2018, marking Viacom's first property outside of the U.S. to adopt the brand. Paramount Channel in Spain had been among Viacom's most successful international properties. The channel adopted a similar general entertainment format to the U.S. version, with its launch lineup featuring the fifth season of '' Alaska y Mario'' (moving from MTV Spain
MTV is a Spanish pay television channel which focuses its programming on general entertainment and music. It was launched on 10 September 2000 and is owned by Paramount Global. It used to be available on the Spanish digital terrestrial television ...
), and a lineup of imported dramas and films.
United Kingdom
Paramount Network launched in the UK on July 4, 2018, it is operated by the Viacom-owned network Channel 5. It is the second Paramount-branded property in that market; its domestic version of Comedy Central
Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy program ...
launched as the Paramount Channel in 1995, then was Paramount Comedy from 1997 until 2009, when it took the Comedy Central name. On January 7, 2020, it replaced the British version of Spike in its channel allotments on Freeview, cable, and satellite. The British version of Paramount Network was closed the day prior, and rebranded as 5Action on January 19, 2022.
Spike
Viacom began to launch localized versions of Spike in 2015.
* On April 15, 2015, a British version of Spike was launched; owned by Viacom International Media Networks Europe, it is operated as a sister digital terrestrial television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consume ...
channel to Channel 5, which Viacom had acquired the previous year. Its launch lineup primarily featured Spike's original programs and reruns from its parent network, acquired U.S. drama imports (such as ''Breaking Bad
''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White ( Bryan Cranston), an underpaid, overqualified, and dispirited ...
'', '' Justified'' and '' The Walking Dead''), along with Bellator MMA and the domestic MMA promotion BAMMA
BAMMA (British Association of Mixed Martial Arts) was a mixed martial arts promotion based in the United Kingdom. It premiered on June 27, 2009, and was shown on the television channel Bravo. BAMMA events were shown live on ITV4 in the UK and I ...
. On 31 October 2017, the channel changed its name to 5Spike to better-signify its connection to Channel 5's other digital networks. On 7 January 2020, 5Spike was shut down, with its channel allotments and selected programs being assumed by the British version of Paramount Network.
*On August 18, 2015, Viacom announced that a Dutch version of Spike would launch in the Netherlands and Flanders. The channel began as a timeshare on the Dutch Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
channel, airing from 21:00 to 02:30 CET daily. On December 12, 2016, Spike launched in the Netherlands as a 24-hour channel on Ziggo
Ziggo Holding B.V. () is the largest cable operator in the Netherlands, providing digital cable television, Internet, and telephone service to both residential and commercial customers.
History
The company is the result of the merger between ...
. Spike and Nickelodeon continued time-sharing in Flanders until January 6, 2021, when Nickelodeon became a 24-hour channel again. on May 24, 2022, Spike was replaced by Paramount Network.
* In July 2016, an Australian version of Spike was launched on Fetch TV.
* On December 1, 2016, a Hungarian version of the channel named RTL Spike was launched, via brand licensing and advertising sales agreements with the RTL Group. On October 20, 2020, ViacomCBS announced the channel's closure, and the closure date was confirmed on November 23 that year. RTL Spike was shut down on January 12, 2021, and was replaced by TeenNick.
* On March 15, 2017, a Russian version of Spike was launched as a separate channel, airing alongside the local version of Paramount Channel. This channel was shut down on June 1, 2021.
* On October 22, 2017, an Italian version of Spike was launched in the country as a free-to-air channel, replacing Fine Living on Digital TV channel 49. The channel, however, ceased broadcasting on January 16, 2022.
Note
References
External links
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{{DEFAULTSORT:Paramount
Television networks in the United States
English-language television stations in the United States
Former video hosting services
Television channels and stations established in 1983
Television channels and stations established in 2018
1983 establishments in Tennessee
2018 establishments in California
Paramount Pictures
Paramount Media Networks