''Spider-Man and Friends'' was a line of

action figures An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually market ...

and related merchandise featuring the

comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...

character

Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...

and other characters appearing in

Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...

publications, released by

Marvel Entertainment Marvel Entertainment, LLC (formerly Marvel Enterprises) is an American show business, entertainment company (law), company founded in June 1998 and based in New York City, New York (state), New York, formed by the merger of #Marvel Entertainment ...

's toy division,

Toy Biz Toy Biz (also stylized as ToyBiz), was a toy company which later became a subsidiary of Marvel Entertainment and was renamed to Marvel Toys. It was best known for producing action figures and toys and holding the Marvel Comics license from 1990 t ...

, from 2003 to 2006. The line was aimed primarily at

preschool A preschool, also known as nursery school, pre-primary school, or play school or creche, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary school ...

-age children, and the character likenesses used were often altered to seem "cuter" and more childlike (and child-friendly); most characters were depicted as wide-eyed and smiling, even

supervillain A supervillain or supercriminal is a variant of the villainous stock character that is commonly found in American comic books, usually possessing superhuman abilities. A supervillain is the antithesis of a superhero. Supervillains are oft ...

s and characters better known for anger or savagery, such as the Incredible Hulk or

Wolverine The wolverine (), (''Gulo gulo''; ''Gulo'' is Latin for "gluttony, glutton"), also referred to as the glutton, carcajou, or quickhatch (from East Cree, ''kwiihkwahaacheew''), is the largest land-dwelling species of the family Mustelidae. It is ...

. Aside from being a toy line, there were also books, clothing, board games, cutlery, plates, bedding and video games.

Featured characters

Heroes

* Spider-Girl - essentially a female counterpart to Spider-Man, wearing a near-identical costume; has no perceived connection to the Marvel Comics character of the same name or the various characters known as

Spider-Woman Spider-Woman is the code name of several fictional Character (arts), characters in comic books published by Marvel Comics. The first and original version is Spider-Woman (Jessica Drew), Jessica Drew (later impersonated by Veranke), the second ve ...

. Story books under the ''Spider-Man and Friends'' brand name suggest that she is Spider-Man's cousin. *

- some pieces of merchandise depict Wolverine in his Ultimate uniform while other merchandise depicts him in his tiger stripe costume. *

Hulk The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of ''The Incredible Hulk (comic book), The Incredible Hulk' ...

Captain America Captain America is a superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character First appearance, first appeared in ''#Golden Age, Captain America Comics'' #1 (cover ...

Thor Thor (; from non, Þórr ) is a prominent god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred groves ...

Cyclops In Greek mythology and later Roman mythology, the Cyclopes ( ; el, Κύκλωπες, ''Kýklōpes'', "Circle-eyes" or "Round-eyes"; singular Cyclops ; , ''Kýklōps'') are giant one-eyed creatures. Three groups of Cyclopes can be distinguish ...

Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The charact ...

* The Thing *

Mr. Fantastic Mister Fantastic (Reed Richards) is a superhero character appearing in American comic books published by Marvel Comics. The character is a founding member, and the leader, of the Fantastic Four. Richards has a mastery of mechanical, aerospace ...

Storm A storm is any disturbed state of the natural environment or the atmosphere An atmosphere () is a layer of gas or layers of gases that envelop a planet, and is held in place by the gravity of the planetary body. A planet retains an atmos ...

* Iceman *

Colossus Colossus, Colossos, or the plural Colossi or Colossuses, may refer to: Statues * Any exceptionally large statue ** List of tallest statues ** :Colossal statues * ''Colossus of Barletta'', a bronze statue of an unidentified Roman emperor * ''Col ...

* The Beast - for the most part, he is the same as the original Beast, but he is not a mutant, instead having been an ordinary boy (who appears similar to Beast's earliest appearances) who invented a potion that made him grow long blue hair.

Villains

* The

Rhino A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species o ...

* The

Lizard Lizards are a widespread group of squamate reptiles, with over 7,000 species, ranging across all continents except Antarctica, as well as most oceanic island chains. The group is paraphyletic since it excludes the snakes and Amphisbaenia alt ...

* The

Green Goblin The Green Goblin is the alias of several supervillains appearing in American comic books published by Marvel Comics. The first and best-known incarnation Norman Osborn, created by Stan Lee and Steve Ditko, is generally regarded as one of the a ...

Doctor Octopus Doctor Octopus (Dr. Otto Gunther Octavius), also known as Doc Ock for short, is a fictional character appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and Steve Ditko and first appeared in ''Th ...

Promo-only characters

* The

Silver Surfer The Silver Surfer is a fictional character appearing in American comic books published by Marvel Comics. The character also appears in a number of movies, television, and video game adaptations. The character was created by Jack Kirby and first a ...

Aunt May Maybelle "May" Parker-Jameson (née Reilly), commonly known as Aunt May, is a fictional character appearing in American comic books published by Marvel Comics, commonly in association with the superhero Spider-Man. Making her first full appeara ...

* The

Punisher The Punisher (Francis "Frank" Castle, born Castiglione) is an antihero appearing in American comic books published by Marvel Comics. The character was created by writer Gerry Conway and artists John Romita Sr. and Ross Andru. The Punisher made ...

* The

Sandman The Sandman is a mythical character in European folklore who puts people to sleep and encourages and inspires beautiful dreams by sprinkling magical sand onto their eyes. Representation in traditional folklore The Sandman is a traditional charact ...

* Electro

The end of ''Friends''

The ''Spider-Man and Friends'' line ceased production at the end of 2006, when all toy licenses for Marvel Comics characters passed from Toy Biz to

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

; the final wave of figures was released in December 2006. Hasbro currently continued the concept of Marvel characters for the preschool set with a new line of action figures called ''

Marvel Super Hero Squad ''Marvel Super Hero Squad'' is an action figure line marketed by Hasbro beginning in 2007. The line features scale replicas of comic book heroes from the Marvel Comics universe. Each figure is portrayed in a cartoonish super-deformed style. The ...

'', which debuted in January 2007.''Toyfare'' Magazine #110, October 2006 Featured characters in Wave 1 include

Archangel Archangels () are the second lowest rank of angel in the hierarchy of angels. The word ''archangel'' itself is usually associated with the Abrahamic religions, but beings that are very similar to archangels are found in a number of other relig ...

, Colossus, Captain America,

Magneto A magneto is an electrical generator that uses permanent magnets to produce periodic pulses of alternating current. Unlike a dynamo, a magneto does not contain a commutator to produce direct current. It is categorized as a form of alternator, ...

, Sabretooth, Cyclops, Wolverine, and Hawkeye.''ToyFare'' Magazine #111, November 2006 Wave 2 included Hulk, Wasp, Iron Man, Thor, Daredevil, Elektra, Punisher, and Ghost Rider. ''Super Hero Squad'' figures were much smaller than their ''Spider-Man and Friends'' predecessors, and are comparable in size and design to a similarly preschool-specific line of

Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...

toys already produced by Hasbro. In 2009, an

animated series An animated series is a set of animated works with a common series title, usually related to one another. These episodes should typically share the same main characters, some different secondary characters and a basic theme. Series can have either ...

based on the toy line debuted, titled ''

The Super Hero Squad Show ''The Super Hero Squad Show'' is an American superhero animated series produced by Marvel Animation. It is based on the Marvel Super Hero Squad action figure line from Hasbro, which portray the Avengers, the X-Men, and various other characters o ...

''. While Marvel Super Hero Squad is discontinued, Hasbro is currently continuing the concept of Marvel characters for the preschool set with Marvel Super Hero Adventures, and Spidey and his Amazing Friends.

Footnotes

{{Superhero toy lines Marvel Comics action figure lines Spider-Man toys