The Polaroid 600 Spice Cam Instant Film Camera is an

instant camera An instant camera is a camera which uses instant film, self-developing film to create a chemically Photographic processing, developed print shortly after taking the picture. Polaroid Corporation pioneered (and Patent, patented) consumer-friend ...

made by the

Polaroid Corporation Polaroid is an American company best known for its instant film and cameras. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,00 ...

in association with British

girl group A girl group is a music act featuring several female singers who generally harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female pop music singing groups, many of who ...

the

Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Vict ...

, as part of Polaroid's 600 series.

History

In 1997, Polaroid signed a deal with the Spice Girls to develop the Spice Cam, a variation on the company's OneStep instant camera with brighter colours (purple, pink, orange, and silver) and a new design. The association with the pop group was Polaroid's attempt to appeal to a younger demographic, and the camera came with customizable Spice Girls stickers and labels. The Spice Cam was sold in

record store A record shop or record store is a retail outlet that sells recorded music. In the late 19th century and the early 20th century, record shops only sold gramophone records, but over the 20th century, record shops sold the new formats that were ...

s in addition to traditional camera outlets. Polaroid used the Spice Cam to promote its new 'Extreme 600' film format. The Spice Cam was Polaroid's first camera to be named after a group or person. The Spice Girls filmed television adverts and conducted a number of promotional photoshoots for the camera. The camera was also exhibited at the 1998 Photo Marketing Association Show. The Spice Cam was sold in the United States, Europe, Asia and Australia.

Cox News Service CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...

said of the camera, "like the fun-loving quintet, SpiceCam has more style than substance."

References

{{Spice Girls Instant cameras Polaroid cameras Cameras introduced in 1997 Spice Girls