Spezi () is the brand name for a soft drink owned by Brauhaus Riegele in

Augsburg Augsburg (; bar , Augschburg , links=https://en.wikipedia.org/wiki/Swabian_German , label=Swabian German, , ) is a city in Swabia, Bavaria, Germany, around west of Bavarian capital Munich. It is a university town and regional seat of the ...

, Germany. Spezi is a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...

and the name is used as a generic term for a mixture of

cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...

and

orange soda Orange soft drinks (called orange pop or orange soda in certain regions of the United States and Canada, orangeade in the UK, or the genericized trademark Orangina in France) are carbonated orange drinks. Non-carbonated orange drinks, i.e. the ...

in most German speaking countries. When the brand was registered in 1956, Riegele at first sold

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...

under the trademark. Since the 1970s, Spezi has been produced and bottled by different local breweries under a franchising agreement. The first Original Spezi Cola Orange TV commercial aired in 1989.Kurze Geschichte von Original Spezi ColaOrange und des Spezi
/ref> Most large beverage manufacturers sell similar products, though mostly in Germany, Austria and Switzerland. Examples are ''Schwip Schwap'' by PepsiCo or ''

Mezzo Mix Mezzo Mix (official notation: mezzo mix) is a product of The Coca-Cola Company, first introduced in Germany in 1973. It is a mixture of orange soda and cola, a beverage popular in German-speaking countries, commonly known there as spezi, the gen ...

'' by

the Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

though most grocery store chains sell

generic brand Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitat ...

versions of the drink as well, usually called "Cola-Mix". Spezi contains water, glucose-fructose syrup, sugar, orange juice concentrate (2.3%), lemon juice from lemon juice concentrate (0.8%), carbon dioxide,

caramel color Caramel color or caramel coloring is a water-soluble food coloring. It is made by heat treatment of carbohydrates (sugars), in general in the presence of acids, alkalis, or salts, in a process called caramelization. It is more fully oxidized than ...

, phosphoric acid and citric acid, natural flavoring, caffeine, citrus extract, locust bean gum (stabilizer). There are also different versions, including a sugar-free one.

Spezi Junge

Campaigning in the 1960s saw the first use of the mascot, ''Spezi Junge,'' a short, cartoonish, austrian boy who would often say ''"Spezi ist die Beste!"'' (translates to 'Spezi is the Best').

References

External links

* German cuisine Citrus sodas Non-alcoholic mixed drinks {{soft-drink-stub