SpeedyClick.com was an entertainment-based website operating out of

Glendale, CA Glendale is a city in the San Fernando Valley and Verdugo Mountains regions of Los Angeles County, California, United States. At the 2020 U.S. Census the population was 196,543, up from 191,719 at the 2010 census, making it the fourth-largest ...

circa 1998 – 2001. The site featured contests, original content, and free web-style games such as

blackjack Blackjack (formerly Black Jack and Vingt-Un) is a casino banking game. The most widely played casino banking game in the world, it uses decks of 52 cards and descends from a global family of casino banking games known as Twenty-One. This fami ...

bingo Bingo or B-I-N-G-O may refer to: Arts and entertainment Gaming * Bingo, a game using a printed card of numbers ** Bingo (British version), a game using a printed card of 15 numbers on three lines; most commonly played in the UK and Ireland ** Bi ...

, and virtual

slot machines A slot machine (American English), fruit machine (British English) or poker machine (Australian English and New Zealand English) is a gambling machine that creates a game of chance for its customers. Slot machines are also known pejoratively as ...

. By spending time on the site, registered users accumulated

virtual currency Virtual currency, or virtual money, is a digital currency that is largely unregulated and issued and usually controlled by its developers and used and accepted electronically among the members of a specific virtual community. In 2014, the Europe ...

known as “SpeedyBucks” that they could then redeem for prizes such as clothing or mousepads, or trade with other users in an

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...

-style bartering area. SpeedyClick had a

banner ad A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking ...

-style revenue model and also developed custom

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...

games for various corporate sponsors. At its peak, SpeedyClick had more than 3 million monthly visitors, with a 7.3 percent reach of women on the Internet, and more than 1 million registered users. In an attempt to employ additional revenue models, SpeedyClick also marketed various B2B services to startup wannabes, touting custom web design services incorporating SpeedyClick's “

Sticky Sticky may refer to: People *Sticky (musician), alias of UK garage producer Richard Forbes *Sticky Fingaz or Sticky (born 1973), nickname of the US rapper and actor Kirk Jones Adhesion *Adhesion, the tendency of dissimilar particles or surfaces t ...

Engine”. In November 1999, Seattle-based ShopNow (later Network Commerce Inc.) acquired SpeedyClick for $47 million in ShopNow stock and $3 million in cash. SpeedyClick succumbed to the

dot com bust The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...

in a fashion typical to many web-centric companies of their time. By late 2001, floundering Network Commerce Inc., delisted from

NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...

and pursued by investors,Network Commerce, Inc. - Company and Case Information
,

Stanford Law School Stanford Law School (Stanford Law or SLS) is the law school of Stanford University, a private research university near Palo Alto, California. Established in 1893, it is regarded as one of the most prestigious law schools in the world. Stanford La ...

, Securities Class Action Clearinghouse in Cooperation with Cornerstone Research., 2006., retrieved 13-05-2007. closed the doors of its various offices, including SpeedyClick. Its former

URL A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...

now routes to one of the ubiquitous

type-in traffic Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase (with no spaces or in place of a space) in the web browser's address bar (and adding .com or any other gTLD or ccTLD extension); rather than follow ...

harvest search pages.

References

{{Reflist, 2 American gaming websites Browser-based game websites Defunct American websites Internet properties established in 1998 Internet properties disestablished in 2001 Companies based in Glendale, California

See also

References