SpeedyClick.com was an entertainment-based website operating out of Glendale, CA circa 1998 – 2001. The site featured contests, original content, and free web-style games such as

blackjack Blackjack (formerly Black Jack and Vingt-Un) is a casino banking game. The most widely played casino banking game in the world, it uses decks of 52 cards and descends from a global family of casino banking games known as Twenty-One. This fami ...

, bingo, and virtual slot machines. By spending time on the site, registered users accumulated virtual currency known as “SpeedyBucks” that they could then redeem for prizes such as clothing or mousepads, or trade with other users in an eBay-style bartering area. SpeedyClick had a banner ad-style revenue model and also developed custom

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...

games for various corporate sponsors. At its peak, SpeedyClick had more than 3 million monthly visitors, with a 7.3 percent reach of women on the Internet, and more than 1 million registered users. In an attempt to employ additional revenue models, SpeedyClick also marketed various B2B services to startup wannabes, touting custom web design services incorporating SpeedyClick's “ StickyEngine”. In November 1999, Seattle-based ShopNow (later Network Commerce Inc.) acquired SpeedyClick for $47 million in ShopNow stock and $3 million in cash. SpeedyClick succumbed to the dot com bust in a fashion typical to many web-centric companies of their time. By late 2001, floundering Network Commerce Inc., delisted from

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and pursued by investors,Network Commerce, Inc. - Company and Case Information
, Stanford Law School, Securities Class Action Clearinghouse in Cooperation with Cornerstone Research., 2006., retrieved 13-05-2007. closed the doors of its various offices, including SpeedyClick. Its former

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now routes to one of the ubiquitous type-in traffic harvest search pages.

References

{{Reflist, 2 American gaming websites Browser-based game websites Defunct American websites Internet properties established in 1998 Internet properties disestablished in 2001 Companies based in Glendale, California

See also

References