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''Eye on It'' is the sixth studio album by
TobyMac Toby McKeehan (born Kevin Michael McKeehan; October 22, 1964), better known by his stage name TobyMac (styled tobyMac or TOBYMAC), is an American contemporary Christian music singer, rapper, songwriter, and record producer. He was first known f ...
, released on August 28, 2012. A deluxe version of the album was also released. The album experiments more with
electronic music Electronic music is a genre of music that employs electronic musical instruments, digital instruments, or circuitry-based music technology in its creation. It includes both music made using electronic and electromechanical means ( electroac ...
, primarily
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken be ...
. " Me Without You" was released as the first single from the album on June 12, 2012. The album won
Best Contemporary Christian Music Album The Grammy Award for Best Contemporary Christian Music Album is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists for quality albums in the Contempor ...
at the
2013 Grammy Awards The 55th Annual Grammy Awards were held on February 10, 2013, at the Staples Center in Los Angeles honoring the best in music for the recording year beginning October 1, 2011 through September 30, 2012. The show was broadcast on CBS at 8 p.m. E ...
.


Critical reception

''Eye on It'' received mostly positive reviews from critics. Kim Jones of
About.com Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, l ...
rated the album four out of five stars, praising TobyMac's ability to provide fresh new music while staying true to his Christian base. Also,
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
's James Christopher Monger rated the album four out of five, calling the tracks the most accessible collection by TobyMac to date. Robert Ham of ''
Christianity Today ''Christianity Today'' is an evangelical Christian media magazine founded in 1956 by Billy Graham. It is published by Christianity Today International based in Carol Stream, Illinois. ''The Washington Post'' calls ''Christianity Today'' "evange ...
'' rated the album four out of five and listed "Favorite Song", "UnStoppable", and "Eye on It" as the top tracks, but said that "if there's any detriment to the album, it is that the singer and his collaborators are a little too enthusiastic about tossing every idea and interlude into these songs." In addition, Matt Conner of ''
CCM Magazine ''CCM Magazine'' is a twice-monthly online magazine focusing on contemporary Christian music, published by Salem Publishing, a division of Salem Communications. History ''CCM'' was first published in July 1978, as a printed magazine. It has bee ...
'' gave it the same rating, with saying that "TobyMac keeps things fun and light, summery vibe throughout." New Release Tuesday's Sarah Fine gave the album 4.5 out of five stars, saying that "2012's ''Eye on It'' has taken shape not only as one of Toby’s most musically whimsical projects, but one of his most passionate." Likewise, Jono Davies of Louder Than the Music gave the album the same rating, and told that "With this album you will find yourself dancing, thinking, crying and dreaming, but especially dancing."
Cross Rhythms Cross Rhythms is a Christian media organisation based in Stoke-on-Trent, England. It operates an FM and online radio station, produces radio shows sent internationally, and its website has resources about contemporary Christian music. Hi ...
' Tony Cummings gave it a similar rating, with a nine-out-of-ten, and he wrote that he was "certain there are tracks here that will connect – musically and spiritually – with people wherever they are heard, and with radio stations around the world guaranteed to play 'Eye On It' that's a lot of people." Tyler Hess of Christian Music Zine gave the album a 4.25-out-of-a-five, and called the album a "top notch production." Finally, George Welsted of Christian Music Review gave the album a perfect five and called it "Masterfully Composed and Fresh". However, some critics were less favorable. Jesus Freak Hideout gave the album three-point-five out of five in both reviews, with Roger Gelwicks writing that "Despite its weaknesses, ''Eye on It'' is a testament to good old-fashioned musicianship that gives credit to Whom it is due; the mark of an endearing album, no matter what the genre or time." Indie Vision Music's Jonathan Andre rated the album three out of five, but praised TobyMac's ability to continually reinvent himself and speak to young people everywhere. Calvin Moore of The Christian Manifesto, however, was highly negative, rating the album one-point-five out of five. The reviewer, Calvin Moore, stated that "While this project isn't everything that is wrong with Christian pop music, it ''is'' that saccharine, surface-level mediocre sound that appeals to far too many Christians. With a few exceptions, this endeavor is wholly forgettable." Moore did find reason to praise "Lose Myself", feeling that it is the one track "showcases Toby Mac doing what he does well."


Commercial performance

The album debuted at No. 1 on the ''Billboard'' 200 chart selling 69,000 copies in total. Out of these, 35,000 were digital downloads. This was TobyMac's first No. 1 and only the third Christian album to open at that position. It also was No. 1 on the Christian Albums charts. According to ''Billboard'', this was the first time a Christian album opened in the top spot on the 200 chart since
LeAnn Rimes Margaret LeAnn Rimes Cibrian (born August 28, 1982) is an American singer, songwriter and actress. She originally rose to success as a country music artist at age 13 with 1996's "Blue". She has since crossed over into pop, contemporary Chris ...
' '' You Light Up My Life: Inspirational Songs'' in 1997. The album beat out the hip-hop group
Slaughterhouse A slaughterhouse, also called abattoir (), is a facility where animals are slaughtered to provide food. Slaughterhouses supply meat, which then becomes the responsibility of a packaging facility. Slaughterhouses that produce meat that is no ...
's album '' Welcome to: Our House''. In its second week of release, the album fell to No. 8 selling 26,000 copies, bringing the total to 95,000 copies. The album has sold 266,000 copies in the US as of June 2015.


Track listing


Personnel

* Toby McKeehan – lead vocals, background vocals * Truett McKeehan - lead vocal in "Mac Daddy" * Christopher Stevens – keys, programming, drums, guitars, background vocals * David Garcia – guitars, keys, programming, bass, drums, background vocals * Jamie Moore – keys, programming, piano, string arrangement, background vocals * Trevor Morgan – guitars * Tony Lucido – bass * Paul Mabury – drums * Byron "Mr. Talkbox" Chambers – talkbox * Tim Rosenau – guitars *
Jesse Frasure Jesse Vernon Frasure (born September 18, 1981), also known as DJ Telemitry, is an American music publisher, record producer, songwriter, and DJ. Biography A Detroit native, Frasure (DJ Telemitry), now lives in Nashville, Tennessee with his wif ...
– keys, programming * Mike Woods – guitars, background vocals * Brian Haley – drums * Courtland Clement – guitars *
Lecrae Lecrae Devaughn Moore (born October 9, 1979), mononymously known as Lecrae, is an American rapper, singer, songwriter, record and film producer, record executive, actor, and entrepreneur. He is the president, co-owner and co-founder of the ind ...
– vocals, background vocals on "Forgiveness" *
Britt Nicole Brittany Nicole Waddell, better known by her stage name Britt Nicole (born August 2, 1984) is an American vocalist, songwriter and recording artist. She has mainly charted as a Christian pop artist, but in 2012 found her debut mainstream single, ...
– vocals, background vocals on "Eye on It" *
Jamie Grace Jamie Grace Harper (born November 25, 1991) is an American contemporary Christian musician, singer, rapper, and songwriter from Atlanta, Georgia. In 2010, TobyMac found her songs on YouTube and signed her to his label Gotee Records for two albu ...
– vocals, background vocals on "Favorite Song" *
Blanca Callahan Blanca Elaine Reyes (born February 10, 1986), who goes by the mononym Blanca, is a Puerto Rican people, Puerto Rican-born American Contemporary Christian music singer-songwriter. Until 2013, she was a member of Group 1 Crew. She is now a solo ar ...
– vocals, background vocals on "Unstoppable" * Kim Flemming – background vocals * Jason Eskridge – background vocals * Nirva Ready – background vocals * Nancy Stevens – background vocals * Gabe Patillo – background vocals * Cameron Stevens – background vocals * Vicki Hampton – background vocals


Charts


Weekly charts


Year-end charts


Decade-end charts


Certifications


References


External links


TobyMac discusses ''Eye On It''
{{italic title ForeFront Records albums TobyMac albums 2012 albums Grammy Award for Best Contemporary Christian Music Album Christian electronic dance music albums