"Sow into You" is an

electronica Electronica is both a broad group of electronic-based music styles intended for listening rather than strictly for dancing and a music scene that started in the early 1990s in the United Kingdom. In the United States, the term is mostly used to r ...

song written and produced by

Róisín Murphy Róisín Marie Murphy ( , ; born 5 July 1973) is an Irish singer, songwriter, and record producer. She first became known in the 1990s as one half of the pop duo Moloko alongside English musician Mark Brydon. After the breakup of Moloko, she em ...

and

Matthew Herbert Matthew Herbert (born 1972), also known as Herbert, Doctor Rockit, Radio Boy, Mr. Vertigo, Transformer, and Wishmountain, is a British electronic musician. He often takes sounds from everyday items to produce electronic music. Career Mat ...

for Murphy's debut solo album, ''

Ruby Blue Ruby Blue was a Scottish folk pop band formed by singer Rebecca Pidgeon and guitarist Roger Fife in the 1980s. Pidgeon was a student at the Royal Academy of Dramatic Arts. In 1986, her friend Roger Fife, a guitarist, asked her to sing on a de ...

'', released in 2005. The song uses a metaphor of rain and harvesting for love and sex.Mulholland, Garry
"'Sow into you' by Roisin Murphy"
'' Observer Music Monthly''. May 22, 2005. Retrieved October 7, 2007. It was released as the album's second single in October 2005.

Critical reception

The song was well received by music critics. Heather Phares of AllMusic wrote that "crisp layers of vocals and brass are all mini-masterpieces of avant electronic

pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...

", and Edward Oculicz of ''

Stylus Magazine ''Stylus Magazine'' was an American online music and film magazine, launched in 2002 and co-founded by Todd L. Burns. It featured long-form music journalism, four daily music reviews, movie reviews, podcasts, an MP3 blog, and a text blog. Addi ...

'' said called the song's "bounding, organic

disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...

... the nearest thing on offer to a 'The Time Is Now'-esque crossover". In his review for '' Observer Music Monthly'', Garry Mulholland stated that the track contained "all the elements that make great pop music" but noted that "it's unlikely that our 'pop' radio or TV will let you decide for yourself whether

he song He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...

is magic or madness."

Music video

The music video for the track was shot in London, and directed by Simon Henwood who also directed the video for Murphy's previous single " If We're in Love". In the video, costumes and special effects are used to make Murphy resemble insects and flowers as she dances in front of a white background. The music video also uses the costumes and special effects to represent Murphy transforming into a butterfly.

Track listings

Digital download # "Sow into You" (radio edit) # "Sow into You" (Bugs in the Attic Remix) # "Sow into You" (Bugs in the Attic Dubstrumental) # "Love in the Making" CD single # "Sow into You" (radio edit) # "Love in the Making" EP # "Sow into You" (radio edit) # "Sow into You" (Bugs in the Attic Remix) # "Sow into You" (Bugs in the Attic Dubstrumental) # "Love in the Making"

References

{{Róisín Murphy 2005 singles Róisín Murphy songs Songs written by Matthew Herbert Songs written by Róisín Murphy 2005 songs The Echo Label singles Nu jazz songs