Sovrn Holdings is an
online advertising technology firm based in
Boulder, Colorado
Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
with offices in
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, and
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
.
Sovrn is a traditional ad exchange, but it takes the data it gleans from that and supplies it to publishers in the form of a dashboard, to give them the tools to better monetize and engage with their audiences."
John Battelle sold the direct sales arm of
Federated Media Publishing
John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch ''Wired'' in the 1990s and launched ''The Industry Standard ''during the dot-com bo ...
to
LIN Media in January 2014 and relaunched the company's programmatic advertising business, formerly Lijit Networks, as Sovrn Holdings. Battelle appointed Walter Knapp, the former COO of Federated Media Publishing, to CEO of Sovrn Holdings. According to MediaPost, the sale of Federated Media Publishing allowed "the publisher-side technology company to fully invest in all things programmatic, including
real-time bidding (RTB), programmatic direct sales and private marketplaces.
In November 2014,
Quantcast ranked Sovrn as the world’s fourth largest publisher network reaching a monthly global audience of over 423 million people with more than 700 million monthly unique visitors. Quantcast also ranked Sovrn as the third largest publisher network in the United States reaching over 201 million people every month in the US.
In September 2016, Sovrn acquired Zemanta's Editorial Assistant and Related Posts Wordpress products, which had over 260,000 Wordpress installs, from New York-based Zemanta Inc. for an undisclosed sum.
[ ]
In July 2021, Sovrn acquired San Diego-based Proper Media for an undisclosed sum.
References
{{Sovrn
Companies based in Boulder, Colorado
Digital marketing companies of the United States